Figaro Search: Don't go viral, go useful

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Content doesn't have to go viral to be a success. Aiming to go viral might even be stifling your content marketing. Stephen will look at better measures of success and demonstrate what you really get when you go viral.

Marketing

Don’t go viral
@stekenwright|#FigDigContent|18thJune15

A viral marketing campaign doesn’t have to

sports.ladbrokes.com/sports-central/election

Thepost isthe3rd most
popular onbranded3.com

Ifit’s worth syndicating
someone will doit for you

People tell their own
stories
…make iteasy

Promotion
PR
Blogger
Outreach
Response
Source
Reddit
Forums
Facebook
Advertising

…butsocial shares arehardly
Business critical

Thank you!
@stekenwright
stephen.kenwright@branded3.com

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