Social media tips for SMEs from a presentation delivered for #TotallyLocally - 101 for Twitter, Facebook and Google My Business for local businesses who have a page or profile but don't know what to post.

1. StephenKenwright | | @stekenwright
Photo: BBC
for local businesses

2. Whatever size your operation, you are
competing for attention

3. Big brands might not be on your high street
but they are in your customers’ feeds

5. Broadband Choices

6. People talk about
bad choices
We are about
making a
good choice
Surprise &
delight

10. Conversation
Truth Value

11. Conversation
Truth
Your value
can be your
authenticity

12. You need to know
what your
customers are
talking about
…and what
you want to
say to them
Value

13. What should you be talking about?

14.  Offers
 Awards
 Press
What everyone talks about

15.  Offers
 Awards
 Press
 Staff
 Manufacturing
your products
 What people do
with your products
What else?

16. Recipes
Competitions
Events
(#GBBO)
Photos of
catering /
restaurants
Collaboration
with other
businesses
Locally
Sourced

17. Your CSR is more authentic than a
corporation’s

18. What action do you want people to take?

19. You need people to leave
their homes
Photo: Matthew Wiebe

20. Photo: Matthew Wiebe
Engage with other local businesses*
*maybe not competitors

21. User generated
content
Photo: gratisography.com

22. Sources: gratisography.com
Reviews are more valuable than Likes

23. Facebook reviews show in Google
Google+ reviews

24. TripAdvisor is a social network…
…respond to criticism (and compliments)

25. Respond positively…

26. Photo: gratisography.com
Don’t post without
images

27. Photo: gratisography.com
It’s easier for you to show behind the scenes
than it is for Tesco or Amazon

28. Which networks are right for
local businesses?

29.  Facebook
 Google My Business
 Twitter
Essentials

30.  Facebook
 Google My Business
 Twitter
Pinterest
Instagram
Options

32. Facebook is not a tool for customer
acquisition…paid advertising is mandatory
for content to be seen

33. 73% of Facebook users said they will unlike a
business that posts too frequently
Source: HubSpot

34. You can post too often…
…you can’t respond too often

35.  Post in groups
 Don’t just post about yourself

37. Twitter is better for generating
awareness

38. See who follows other local businesses and
reach out

39.  Use hashtags
 @users in tweets, not at the beginning

40.  Tag users in photos
 Use photos for offers

42. Google My Business is not Google+*
*anymore

43. google.co.uk/business

47. simplybusiness.co.uk/microsites/google-my-
business-guide/

48. We have a 7 page “social media handbook”
that basically just says don’t be a dick.
Finally

49. Thank you
stephen.kenwright@branded3.com @stekenwright slideshare.net/Branded3