Digital Matters 2015 Event Information

2. Have you heard of Alfie Deyes and Marcus Butler? These vloggers are a new breed of
celebrity, largely out of the eye of traditional media, but who manage to capture the
rapt attention of millions of teenagers.
What are the business opportunities around these influencers and the online video
ecosystem?
Digital Matters is where online content makers, the digital entertainment industry and
fans come together to innovate the future of online entertainment.
video matters, digital fans matter and
superfans matter the most.

3. it’s for
the industry
Digital Matters conference programme has
been designed for:
● Video platforms
● Broadcasters and content makers
● Digital distributors
● Existing, online content creators
● New, aspiring creators
● Global and regional MCNs
● Brand marketers
● Creative and media agencies
● Software and tech solutions

4. For budding content creators, here is your chance to learn
how to make a career out of making videos at the Digital
Matters University! Join our interactive one-day workshop
to learn from successful Social stars and industry
mentors. Details are being finalized.
it’s for
creators

5. It’s Superfan Friday! Come to
our Meet & Greet with Marcus
Butler and PointlessBlog’s Alfie
Deyes to hear how they did it!
Join in some conference
sessions and spend the
afternoon with Alfie and Marcus.
it’s for
superfans

6. who has attended Digital Matters in the past?
Industry Sectors

7. This two-and-a-half day event is one part conference and one part workshops
for those in the entire value chain of the digital entertainment industry.what is the format?

8. for the industry
Thursday 3rd Dec: Going Behind the Streams
Conference Part 1
Focused on the business side of online video, Part 1 of Digital Matters conference
will examine the new business models that are being driven by consumption of
online content.
● Examining the (r)evolution: Understanding the digital native in the big picture
● How influential are the influencers? Where is the MCN sector and their creators’
heading?
● “The revolution is not being televised”: Online integration of brands, influencers
and authentic content
● What’s up next? What platforms are out there?

9. for the industry
Friday morning 4th Dec: Up your content game
Conference Part 2:
Focused on the Creatives who are behind the videos on TV and online, Digital
Matters conference Part 2 will feature discussions around the fundamentals of great
content.
● Show me the love: How do you build a content strategy that keeps fans coming
back?
● Tell me a story: What content do people want to watch?
● The Future of eSports: Current Trends and Predictions for the World's Hottest
Sport

10. for the industry and superfans
Friday afternoon 4th Dec: Superfan Friday!
Conference Part 3:
It’s Superfan Friday! The industry has spoken but shouldn’t we hear from the most
important part of the value chain, the CONSUMER? A unique interactive B2B2Fan
session with YouTube stars and their fans
● With 10 Million Youtube subscribers between them we are bringing Social Stars
Alfie Deyes and Marcus Butler (haven’t heard of them? ask a teen) together with
300 of their biggest and noisiest fans for a money can’t buy experience in
Singapore.
● Superfan Friday will demonstrate the power and influence of the new Hollywood
A-Lister.

11. The Digital Matters University (DMU) aims to inspire the
next generation of content creators. Young creators (aged
13-20) will get a unique chance to learn how to
commence their own creator journeys.
Held in the form of fun and highly interactive sessions,
the Digital Matters University is a hands-on Creator to
Creator learning approach, providing budding young
talent with the opportunity to be mentored by
international stars and to learn how to produce quality
online content from “behind the streams”.
for the creators

12. We have already received pledges of support for the event and formation of an Advisory Board from brands, agencies,
MCNs, digital platforms, broadcasters, social marketers and content aggregators including the following companies:
advisory board

13. Branded designs, sells, markets and produces
amazing B2B and B2B2F(an) events in Asia. Founded
in 2002 and listed as a top 10 Event Marketing
agency by Marketing magazine, our focus is to add
value and grow the media, sports and entertainment
industry in Asia.We are experts in the organisation,
programming and production of dynamic
conferences, live music festivals, academies, and
youth fan events such as the YouTube FanFest.
Branded is an independent company staffed by
passionate multi-cultural, multi-lingual and talented
individuals with offices in Hong Kong and
Singapore.
Branded Matters
Kelly Yau – Speakers & Programme Content
kelly.yau@branded.asia
Scott Munro - Sponsors
scott@branded.asia