Successful Sales Strategies
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In this webinar, we cover: -How to build the perfect sales stack -How to find your ideal client/account profile -The 3 things you must find out about your customer/account -The best new and effective tools for outbound sales Please let us know if you have any questions! ----------- This presentation was brought to you by PersistIQ Our software empowers sales reps to easily create personalized outbound campaigns at scale. Move faster and sell smarter than ever before. Try PersistIQ for free at www.PersistIQ.com
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Successful Sales Strategies
- 2. Brandon Redlinger Host @PersistIQ Welcome to the webinar! Nabila Parvez Presenter
- 3. 1. How to build the perfect sales stack 2. How to find your ideal client/account profile 3. The 3 things you must find out about your customer/account 4. The best new and effective tools for outbound sales @PersistIQ Today’s Agenda
- 4. @PersistIQ How to Build the Perfect Sales Stack
- 5. @PersistIQ “People need to stop looking for tactics first, and start establishing a growth process.” Brian Balfour VP of Growth at Hubspot
- 6. @PersistIQ Start With Your Process ● Tools vs. process ● Scaling ● Analyze your sales process
- 7. 1. Lead Generation 2. Lead Management 3. Demonstrating the product 4. Closing the Deal @PersistIQ How We Look At It
- 8. @PersistIQ Finding Your Ideal Account & Customer
- 9. ● Starts with Your Ideal Account ● Firmographic data ○ Industry ○ Location ○ Size ○ Structure ○ Etc. @PersistIQ Your Ideal Account
- 10. ● Move to your Ideal Customers in that Account ● Demographics & psychographics ○ Title ○ Age ○ Gender ○ Tenure ○ Challenges ○ Aspirations @PersistIQ Your Ideal Customer
- 11. Profile Matrix 1. Pain 2. Priority 3. Motivation @PersistIQ 3 Things You MUST Know
- 12. @PersistIQ The Tools & Technologies
- 13. @PersistIQ CRM
- 19. @PersistIQ Cold Email Generator Write better cold emails with Generator.PersistIQ.com
- 20. @PersistIQ Thanks for Attending! Any questions, don’t hesitate to reach out!
Notes de l'éditeur
- Obvious - but you improve what you measure Cost - too much data, tracking it, making sense of it, confusion among the team S
- Obvious - but you improve what you measure Cost - too much data, tracking it, making sense of it, confusion among the team S
- A sale is not made based on the tools used. A sale is made possible through the process the rep used. The tools just makes the process scalable. Rather than investing in the next tool or platform, take a step back, analyze your sales process and consider the best approach for you and your business.
- yours could have 10 steps All about time management Lead Gen - think about who are your targets and why Lead management- what is the best way to approach your prospects? Targeted account selling or high volume? Demonstrating the product - how do you connect, collect info, and transition to next steps Closing the deal.
- According to the book Challenger Customer, there are 5.4 different people formally involved a typical purchase decision, so therefore you should have about 6 different personas sales manager, VP of sales, sales ops, marketing ops, procurement, CEO, CRO
- profile matrix: PPM of each persona
- it usually starts here -
- social selling! :) remember, it’s about the process. These are helpful, but you could also just incorporate lead intelligence/research into your process, especially if you’re doing targeted account selling/prospecting