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Rebrand and roll out
Jens Lundgaard, Brandworkz & Lydia Shalet, Eurostar




© 2011 GlobusMedia Ltd
2
6
“The identity has been designed
to adapt and evolve in line with
our business and is very much a
symbol of change, not a change
          of symbol.”

Nick Mercer, Commercial Director, Eurostar
“Our brand personality will be
   consistent wherever our
 customers interact with us.”

             Emma Harris
 Sales and Marketing Director, Eurostar
Thank you for listening
Jens Lundgaard, Brandworkz
Lydia Shalet, Eurostar




© 2011 GlobusMedia Ltd

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Delivering a rebrand to the market.

  • 1. Rebrand and roll out Jens Lundgaard, Brandworkz & Lydia Shalet, Eurostar © 2011 GlobusMedia Ltd
  • 2. 2
  • 3.
  • 4.
  • 5.
  • 6. 6
  • 7.
  • 8.
  • 9. “The identity has been designed to adapt and evolve in line with our business and is very much a symbol of change, not a change of symbol.” Nick Mercer, Commercial Director, Eurostar
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. “Our brand personality will be consistent wherever our customers interact with us.” Emma Harris Sales and Marketing Director, Eurostar
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Thank you for listening Jens Lundgaard, Brandworkz Lydia Shalet, Eurostar © 2011 GlobusMedia Ltd