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SEO tips for comms materials

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Brendan Cooper
Brendan Cooper

This is a presentation I prepared for members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence.

Business
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MIPAA Online Workshop ,[object Object],[object Object],[object Object]
What is SEO? ,[object Object]
Keywords are king ,[object Object],[object Object],You Competitor 1 Competitor 2... Name Web URL Public figures Brand names Brand URLs Key issues
Keywords are king ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object]
Find Listen Engage Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find Listen Engage Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find Listen Engage Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find Listen Engage Influence ,[object Object]
Evaluating influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO tips for comms materials
SEO tips for comms materials
SEO tips for comms materials
SEO tips for comms materials
SEO tips for comms materials
SEO tips for comms materials
SEO tips for comms materials

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