As a marketer, business owner, or simply an English speaking internet user, you cannot afford to ignore Reddit any longer… especially when you consider the demographics, opportunities and impact a Reddit presence can provide. With over 400 million monthly users, Reddit is one of the largest and most active social media sites. It’s filled with users that speak English, are in their mid-30s, college educated, highly engaged, are influential in establishing internet culture as a whole – and maybe most importantly – spend money online. There is a reason why most marketers and businesses stay away from Reddit, even when they know how important and lucrative it can be. Reddit is one of the hardest sites to understand and have success with, but I’ve been on Reddit since the beginning, spent time in the Reddit offices as a friend of co-founder Alexis Ohanian, and was an alpha tester through all of the site’s major changes. In this session, we’ll fast-track your understanding of Reddit so you can begin participating with confidence on the site, and hopefully, find the success everyone talks about. In this session, we’ll deep-dive into why Reddit’s important, what impact it can have on you and your business, and why it’s time to stop being afraid of the most impactful social media site in the world. Need to cover the basics first? Check out this article on what you need to know about Reddit. Takeaways: Appreciating the importance of Reddit and having enough information to validate putting Reddit in your marketing campaigns. Understanding how Reddit works, including features, terminology, subreddits, etc. Growth hacks to build an authoritative account quickly Tips to improve the success of your submissions and campaigns

1. Brent Csutoras

3. 330+ MILLION 14 BILLION

6. “Slate’s Facebook traffic has dropped by 87 percent since 2017”

8. 79% of Twitter accounts are
based outside the United
States.
5% of Twitter accounts are
based in the UK.

11. Subreddit Rules

12. Admins vs Moderators

13. Reddit’s Front Page
• r/All is All Subreddits including The_Donald & NSFW
• r/Popular is /r/All but with The_Donald & NSFW removed
• reddit.com are your Subreddit subscriptions
* Any Subreddit can select to be excluded from /r/All in settings

14. Reddit Profiles
(Think Facebook Pages)

19. Original Content

20. Trending

21. Trending

23. Be
Anonymous

24. Find Your
Passion

25. Comment
Before
Submitting

26. Comments > Submissions

27. Comment
On
Upcoming
Stories

28. Build
Submission
Karma

31. Silent
Bans

32. What is Spam?
• Submitting your own content, be careful (10%)
• 9:1 Rule
• If you don’t reply and comment
• Submitting off-topic links to a community
• Submitting too much to a community
• If your submissions keep getting downvoted, but you
keep submitting
Note: These do not really apply to Profiles

33. The Right Subreddit

34. • Domain search
for what is
already working
Research
A really great tool for this is http://redstatz.com

35. Subreddit Rules

36. SubReddit Selection
Community
Support
Topic?

37. • Redditmetrics.com
Large
vs Active

38. • Review
Moderators for
their interests
• Submit what they
submit
Redditinvestigator.com
https://atomiks.github.io/reddit-user-analyser/#Kylde

39. Impress the Mods

41. • Review TOP and
Controversial
Research

42. • Domain Search
• 3 Months
Research
http://redstatz.com

44. The Right Title
• Useful, provide context, and be
descriptive
• Title and description combined
• Avoid Title Case
• Avoid aggressive calls to action
• Spread the word!
• Unbelievable
• Avoid being discredited

45. The Right Title

46. Best Submission Time
 https://dashboard.laterforreddit.com/analysis/?subreddit=popular&thres
hold=3000

47. • 10am EST or
when right mods
are active ;)
Submit at the
Right Time

49. Logarithmic Voting Algorithm

50. Logarithmic Voting Algorithm

51. Cannot Downvote?

52. Stay Engaged
• Vote on comments
• Respond where appropriate
• Don’t be defensive
• Don’t overdo it

53. Selling to Reddit

54. Sales Subreddits
 https://www.reddit.com/r/ThriftStoreHauls/
 https://www.reddit.com/r/Frugal
 https://www.reddit.com/r/ecycle
 https://www.reddit.com/r/Barter
 https://www.reddit.com/r/BookHaul
 https://www.reddit.com/r/DVDCollection
 https://www.reddit.com/r/Flipping
 https://www.reddit.com/r/TheArtifice
 https://www.reddit.com/r/VintageTees
 https://www.reddit.com/r/muglife
 https://www.reddit.com/r/frugalmalefashion/
 https://www.reddit.com/r/FrugalFemaleFashion/
 https://www.reddit.com/r/DiscountedProducts/
 https://www.reddit.com/r/MakeupAddiction/
 https://www.reddit.com/r/deals/
 https://www.reddit.com/r/DealsReddit/

55. Responding to Needs

56. Responding to Needs

57. Responding to Needs

58. Things to Remember
 Don’t focus on Spamming or Gaming Reddit
 Comment first and regularly
 Pick the right Subreddits
 Identify the best content to submit
 Proper titles are essential
 Stay engage and present
 Focus on the long term!

59. Thank You!
Brent Csutoras
Digital Marketing Consultant
&
Partner at Search Engine Journal
@brentcsutoras
/brentcsutoras