Some consider Reddit a scary social site for marketers, but it doesn't have to be. Now is the time to face your fears. Reddit is the catalyst for nearly everything that goes viral, so why don't more marketers take advantage? Set your fears aside and learn how Reddit works for marketers. You'll hear an insider's tips and recent case studies revealing how you can grow your success via Reddit ad campaigns. https://www.pixelroaddesigns.com

1. Reddit
Ads
Succeeding Where
So Many Have
Failed

3. 208 Million

5. • Raised $50 Million ($500 Mil)
• Upvoted.com Launched
• Growth Team created
• New AMA Video Channel Launched
• New Podcast
• Projects with Google + Wired
• Promotional Rules Set to be Reviewed
• Shadowbans removed

6. Reddit Ad Guide
http://bit.ly/1O71TTZ

7. • Self Server starts at $20
• CPM based starting at $1.50 CPM
• Country - $2.00 CPM
• US City - $5.00 CPM
• Managed at $30,000
• Video, Banner Ads, Mobile Targeting
• First come, First Serve
• Auctions coming very soon

8. • Interest or Subreddit Targeting
• Interest = Front Page
• http://bit.ly/1O71TTZ

9. • Link or Text

10. • Create Ads for Reddit
• Personalize

11. • Engage users
• Identify frustration points to solve
• Invite interaction
• Ask questions
• Offer a deal / coupon

12. • Be Engaged
• Be human
• Answer questions
• Participate in comments
• Monitor constantly
• Don’t be defensive

13. • Be Creative
• Witty titles
• Reddit Gold
• Reddit only contest

14. • Misc Tips
• Include a thumbnail
• Create a custom landing page
• Research
• Different ads for each Subreddit
• Test

16.  Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/

17.  Stayed involved the entire time
 Light hearted / humor

20.  Delivered (personally)

21. We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know
about financial terms and how can we help.

22. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links

25.  Designed for Reddit
 Uses Self Post format
 Peaks User Interest with Title
 Suggest Social Sharing

27.  317 Comments
 Stayed fully engaged
 Light hearted
 Friendly

28.  317 Comments
 Stayed fully engaged
 Light hearted
 Friendly

30. • Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards

35. • /r/Toronto
• Easy to digest title
• 53% Converted
• 8800% ROI
• 5x Traffic

36.  Identify the right people to run your campaign
 Review similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience

37. Resources
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/
 https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/
 https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/
 https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/
 https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came
 http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content
 https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/
 http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out
 http://www.searchenginejournal.com/

38. @brentcsutoras
/in/brentcsutoras
+brentcsutoras