6. Let me ask you
• Own, operate, or chief marketer for a
business?
• Does the business have a website?
• Does the website have a blog?
• Personal blog?
21. What most companies think
1. When we get started, people will
show up
2. Well, we gave it a couple months,
and no one showed up, so let’s quit
Falls & Decker, 2011
22. The Reality
• It takes at least SIX MONTHS
before you will start seeing any
demonstrable results and success
from your blog
Falls & Decker, 2011
23. Before you start
• Read your competitor’s blogs
• Look at your industry’s best blogs
• Note the best design elements and
content marketing aspects
• Talk to subject matter experts within and
outside your team
• Coine and Babbitt (2014)
24. Know your Value
What you can do uniquely
well to help others address
opportunities or solve
problems that matter to
them.
25. Your First 50 Posts
1. What are the most important things
your customers need to know to
successfully shop for or use your
products or services?
2. What problem are you solving?
3. How do your solutions make a
difference?
26. Effective Blog Post
• Conversational
• Informative/Helpful
• 3-6 paragraphs
• Links to other sites
• At least one picture
• Call to action
27. Savvy Marketing
• Give a bunch
• Provide plenty of value
• Earn the right to ask for a sale
• Ask
(Gary Vaynerchuck, 2013)
29. Examples
• Alice Heiman
• Guy Johnson
• The Applied Companies
• The Abbi Agency
• Tahoe Mountain Sports
• River Pools and Spas
• Mirabeau Wine
• Tiffany Brown
30. Summary
• Blogging is one of the most effective
ways to document and target your value
• Delight your customers and bury your
competitors with helpful, human content
• Start now, don’t quit