Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries

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This is a keynote presentation created by Brian Fanzo for digital marketing and event marketing conferences. Last given at Digital Summit Phoenix 2019 Fyre Festival 2017 was a disaster of an event and thanks to the Netflix & Hulu documentaries that were released recently there’s been a ton of buzz around the con as well as the strategies and tactics used by the event and the agencies working on it. In this talk, we’ll go beyond the festival and beyond the con to focus on the marketing tactics and lessons that can be gained in the areas of Influencer Marketing, Social Media Strategy and understanding millennial customers. You’ll be inspired and motivated to take these 10 lessons and implement them in your business in 2019. After this session, you’ll be able to: Move beyond marketing your products/apps/services and focus on experience marketing Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!

Marketing

PAGER WEARING
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INFLUENCER CONTENT: STRATEGIC + ORGANIC
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TRUST THROUGH COLLABORATION AND
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EVERY BUSINESS IS IN THE BUSINESS OF TRUST

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TRIGGERS
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IN CASE YOU MUST GO HOME!
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Live video storytelling strategies are critical for marketers to communicate more authentically with audiences, cultivating a loyal following of video content lovers. But achieving the spontaneity audiences crave means planning for any and all contingencies, while allocating resources creatively—all while tying your broadcasts to marketing goals. In this interactive workshop, we’ll dive into the process of planning to go live and the the tools needed to plan, execute and measure the success of a live stream. Attendees will have the chance to develop a plan for and shoot their own brief live broadcast while preparing for any mishaps. In this workshop, you’ll learn: • Tactics for driving engagement on a live stream • Which platforms (e.g., Facebook, YouTube, Instagram, Snapchat) work best for different communications goals • Lessons, mistakes and wins brands have taken away from previous broadcasts • Tactics for successful Facebook Live broadcasts on a shoestring budget with a skeleton crew • Pros and cons of promoting long in advance vs. using data to pick the perfect time and frequency to broadcast without warning • How to plan for every contingency whether you’re streaming live from an industry event or corporate HQ

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Title: iPhoneOlogy: How to document and create beautiful in real-time content via your smartphone! Description: “3 out of 4 Millennials would choose to spend their money on an experience rather than buying something desirable.” - Eventbrite A picture has always been worth a thousand words and in 2018 capturing that experience in real-time at the right time is the key to standing out from the noise and telling compelling stories. Thankfully you already have all the technology you need to make that happen in your pocket. The smartphone has drastically transformed how we convey experiences online but just because everyone has a smartphone doesn’t mean everyone knows how to capture moments, edit them and post them. During this session you’ll learn: Tips and tricks for maximizing the settings of your smartphone The unique photo features available on Facebook, Instagram, Twitter and Linkedin. The best apps and additional gear to add to your smartphone when traveling The difference between documenting and creating content and why that matters Value of real and raw vs polished and produced

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So much focus for brands today is on creating a "new" customer experience to reach both millennials and generation z, few understand what it takes to embrace this change and build a community. These are the slides I (Brian Fanzo) created to present to the clients and partners of Sitel Worldwide, a customer support and resource global outsourcing brand. They keynote was focused around what my book "A Millennial Mindset" is based on: Change, Collaboration and Community. This presentation includes: Change in Customer Behaviors What is a Millennial Mindset Change of customer experience because of Mobile What has to change to embrace millennials What not to do Value of Social Media Importance of Content Future of video and live streaming

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Keynote at the first ever Social Media Summit Ireland. Event was held in Dublin and was 2 days of workshops and keynotes. This is my newest keynote focused on storytelling with your digital eyeballs empowering your employees, your advocates and ultimately empower your community. I discussed live streaming social video tools like Periscope, Blab, Facebook Live, Snapchat and more but the focus was less about the tools and more about the power of listening & engaging so that you can create content and engagement at the right time not just in real-time.

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We > Me: Future of Business is Collaboration & Community #PeriscopeSummit I was super honored to be the closing keynote at the first ever Periscope Community Summit in NYC Wednesday September 23rd. Although most of my public speaking is focused on Social Media, Technology, Personal Branding or Employee Advocacy, I decided to take this one in a different route and focus not on tips for periscope users or my most popular keynote #ThinkLikeAFan (where I compare all mobile live streaming platforms) rather focus on what brought us to this event.... THE COMMUNITY! We > Me: The Future Of Business Is Collaboration & Community! At the end of the slideshare is the 28 min keynote recorded on Periscope:(View switches to landscape at 4 min mark) I've been truly blown away by the tweets, texts, emails and messages I've received not only from the amazing community that watched live in the audience or on live stream but all those who watched the video on my facebook page and YouTube. This was the first time I gave this presentation and I'm truly blessed that it was so well received. As you can tell by my passion on stage I'm not only proud to be evangelizing live streaming for brands and thought leaders but I also believe in the power of this community to rally together, make a difference and ultimately change the world!

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Here is my keynote slide deck from my presentation at Social Media Day San Diego where I discussed how brands can leverage live streaming apps Meerkat and Periscope to tell stories, for marketing, for conversations and community. I focus more on understanding exactly what is “Mobile Live Broadcasting” while presenting the features, benefits and use cases for both of these apps. The key for me is less about the technology and more about having a strategy and philosophy for embracing them and engaging with your community. Apps and technology will constantly change but those brands and leaders who understand what it means to engage, create great content and the power of video will be able to jump between apps or like me find value on both apps. ---- New mobile live streaming app Periscope owned by Twitter, has been causing quite a stir on social media, forcing brands to scramble to try and embrace the power behind mobile live streaming. Unfortunately much like Snapchat the technology, the learning curve and the requirement to embrace change is scaring many brands from adopting this technology. The more I work with brands and see brands leveraging Snapchat and Periscope the more excited I am for the future of marketing, social media and community engagement. With that being said too many are looking at these technologies as one in the same. Although both are brand-new, the value propositions, the way brands should be leveraging these technologies, the audience that is using the technology and the community as a whole are very unique. Both apps require a new creative strategic real-time social media strategy that scares many into saying foolish things like: “My target audience isn’t using snapchat” or “B2B customers don’t care or have time to consume live streaming”, both of these myths I debunk in this slidedeck

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Twitter Chats are transforming how brands and users find value on twitter as these communities empower conversations and build authentic relationships! This list is strictly my opinion as a "Twitter Chat-Aholic" I've been a guest, a host and a participate in twitter chats for 3+ years with 35+ chats on my weekly calendar.. The Chats I've listed are more than a one hour event they are a community coming together around a hashtag with a common purpose... To Give & Share as a Community! There is No easy button for building relationships on twitter With Twitter's real-time firehose news-feed getting your tweet scene by your target audience becomes a daunting task, which requires social listening, social automation, social amplification and some luck. Beyond being scene by the target audience brands are starting to understand the importance of letting their followers know they’re heard. Many brands are doing this by saying “thank you” for “favoriting” a tweet which is a great start but that acknowledgement doesn’t create conversations let alone build relationships. So brands are stuck asking themselves: What is my community talking about? Where are they talking about it and When? These answers are often easiest to track at live events or conferences because people are gathered together at a specific place and time talking about similar topics and interests allowing for brands and leaders to have conversations with their target community building relationships… “Influence isn’t about who uses a hashtag the most, its about who the community trusts, listens too and has relationships with!” Twitter Chats are like a good local bar “where everyone knows your name” Twitter Chats are social gatherings at a specific place and time with a common theme that everyone can join. The number of followers you have or the amount of tweets you send in a day aren’t relative in Twitter Chats as those that engage and participate regularly give more than take and come together because they want to engage and learn. So for brands that want to understand what their community is talking about, engage with those who are active, identify those who are currently influential and provide value, twitter chats are the place.

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(Slide Data was corrupted so slide content is here) I can't guarantee the same but I do believe in the #PowerOfSocial and investing in your digital 1st impression because it has transformed my career and professional visibility! 1. Be Yourself, Find Your Voice, Share Your Story 2. Use FirstLast Name of social accounts - Your passion might change but your name won't (Unless your Puff Daddy) 3. Start small and focus on being great in a few places instead of automated in too many! 4. Focus on consistency, while embracing the fact each network requires unique attention! - Your Story & Voice should match across networks but don't automate the same message to every network 5. Focus on sharing and giving what You find valuable! - people follow You for You not what you think they want you to share. 6. Start following more people than you think you should - follower/following ratio means nothing.. How do you know if they're worth following till you do! 7. Unfollowers happen - Worry more about providing value to those who do follow you and it will be the unfollowers loss not yours. 8. #HatersGonnaHate but that's why they give you the unfollow/block/mute button. Bullies, trolls, haters whatever you want to call them exist for everyone but unlike high school you have the ability to silence them! You can't please everyone so focus on being kind and providing value and the noise of the haters will disappear! 9. #ShowUcare - reach out and engage everyone but do research so you can ask a valuable question or comment! -want others time first you must spend time listening to them! 10. Embrace the power of content, all content - Find unique ways to tell your story, the number of views doesn't matter after you get 1 as that one might be the person that changes your world. 11. Tools help amplify your message but they don't replace it.. Test many different free tools as no one tool fits everyone.. Find one that fits your workflow and increases your productivity giving you more time to be human and engage. 12. Learn & follow leaders in your area of interest - promote and share their content to align with their thought process while learning what you can do different to standout. 13. Use hashtags, lists and monitoring tools to find communities, chats and groups of active engagers and start following them! 14. Listen more than you engage - study how, when & what others share to get to know them and improve your strategy. 15. Curate others great content - your time is valuable if someone else wrote a great post curate and add your insights rather than wasting time adding to the noise. 16. When you blog or create content make it great - If you focus on creating less content but making that content great the UPCYCLE it by repurposing it in different shapes. sizes, media types and networks. 17. Treat every social action as a

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Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this! "Use Automation to give you more time to be human on social!" - Brian Fanzo "Listen to your community! Dynamically find and curate content! Add your insights & give your followers a reason to follow you!" - @iSocialFanz

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Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries

1. @ISOCIALFANZ

3. @ISOCIALFANZ

5. @ISOCIALFANZ

8. PAGER WEARING MILLENNIAL TRAVELED TO 74 COUNTRIES

9. TICKETS SOLD OUT IN 48 HOURS

10. @ISOCIALFANZ

11.

12. SOCIAL MEDIA WILL NEVER FIX STUPID OR STOP BAD PEOPLE FROM DOING BAD THINGS LEVERAGING ACCESS & REACH!

13.

14. TODAY’S CONSUMERS CRAVE UNIQUE EXCLUSIVE EXPERIENCES NOBODY WANTS ANOTHER APP @ISOCIALFANZ

15. GIVE THEM WHAT THEY WANT! HOW THEY WANT IT! GO TO WHERE YOUR CUSTOMERS ARE @ISOCIALFANZ

16. BUT LET THEM DO WHAT YOU HIRED THEM FOR… HIRE THE BEST @ISOCIALFANZ

17. VIDEO - VIDEO - VIDEO TELL A STORY - DOCUMENT THE EXPERIENCE @ISOCIALFANZ

18. FEAR OF MISSING OUT! GO BIG OR GO HOME (EMOTIONAL MARKETING) @ISOCIALFANZ 95% OF TICKETS SOLD IN FIRST 24 HOURS

19. INFLUENCER MARKETING LEVERAGE INFLUENCERS WITH DIVERSE AUDIENCES! PAID KENDAL JENNER 250K ALL OTHERS PAID LESS THAN 20K @ISOCIALFANZ

20. KEEP IT SIMPLE STUPID! INFLUENCER CONTENT: STRATEGIC + ORGANIC 63 INFLUENCERS POSTED ORANGE TILE SIMULTANEOUSLY! @ISOCIALFANZ

21. SOCIAL MEDIA GREAT POWER TO SELL TICKETS! GREAT POWER TO AMPLIFY THE HOT MESS! @ISOCIALFANZ

22. TRUST THROUGH COLLABORATION AND INFLUENCERS ENABLES SCALE EVERY BUSINESS IS IN THE BUSINESS OF TRUST

23. TRANSPARENCY & ACCESS DON’T HAVE OFF SWITCHES DEFINE SUCCESS & A PLAN IF YOU FAIL @ISOCIALFANZ

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25. FYRE THE EXCEPTION • CREATE EXPERIENCES YOU CAN DELIVER ON • INFLUENCER TRANSPARENCY & AUTHENTICITY • NANO + MICRO + MACRO INFLUENCERS > CELEBRITY • KNOW RISKS VS REWARDS OF EMOTIONAL MARKETING TRIGGERS • SIMPLE CTA WITH VIDEO WORKS • TO INNOVATE YOU MUST GO BIG BUT YOU MUST PLAN IN CASE YOU MUST GO HOME! • TODAY’S CONSUMERS ARE SMART DON’T CREATE CONTENT OR DOCUMENTARIES CALLING THEM STUPID! @ISOCIALFANZ

26. POWER OF SOCIAL MEDIA CONNECTING GOOD PEOPLE TO HELP GOOD PEOPLE! RAISED 220K EXUMA POINT VIA GOFUNDME

27. BRIAN@ISOCIALFANZ.COM ISOCIALFANZ.COM

Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries

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Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries