Title: iPhoneOlogy: How to document and create beautiful in real-time content via your smartphone! Description: “3 out of 4 Millennials would choose to spend their money on an experience rather than buying something desirable.” - Eventbrite A picture has always been worth a thousand words and in 2018 capturing that experience in real-time at the right time is the key to standing out from the noise and telling compelling stories. Thankfully you already have all the technology you need to make that happen in your pocket. The smartphone has drastically transformed how we convey experiences online but just because everyone has a smartphone doesn’t mean everyone knows how to capture moments, edit them and post them. During this session you’ll learn: Tips and tricks for maximizing the settings of your smartphone The unique photo features available on Facebook, Instagram, Twitter and Linkedin. The best apps and additional gear to add to your smartphone when traveling The difference between documenting and creating content and why that matters Value of real and raw vs polished and produced