I presented to a social media audience via webinar comparing meerkat and periscope features but also explaining what mobile broadcasting is and why these apps have created so much buzz. In this presentation I share of my insights, lessons learned and favorite use cases. The focus of this presentation isn't on @periscopeco vs #appmeerkat rather what you need to know about each so you can test out each or figure out which is best for your audience. I presented this for a special private webinar for this new society today on Mobile Live Broadcasting highlighting tips, tricks and use cases for leveraging both Meerkat & Periscope.
YouTube Video at the end as I recorded it on May 3rd 2015 the day after the Floyd Mayweather vs Manny Pacquiao fight and shared my thoughts on the rumors and unfortunate bad uses cases that happened during that fight. Also explain my strategy for new users on both apps.
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What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!
1. Presented by
Brian Fanzo @iSocialFanz
May 5, 2015Social MediaWebinar
Meerkat & PeriscopeTips & Use Cases!
2. Change Evangelist
Technology & Social Business Millennial
Worked for Department of Defense for 9 years managing
Cyber Security & Social Business Programs
Grew a Cloud Startup from 256 to 600+ employees as a
Technology Evangelist responsible for:
▪ Social Business, Digital Marketing, Community Engagement,
Social Media Marketing, Influencer Engagement, Social Selling &
Personal Brand Building.
Partner of Broadsuite Media Hub:
▪ Host #SbizHour & #CloudTalk Twitter Hangout Chats
▪ Co-Host #SMACtalk Live Podcast
▪ Host #iSocialTalks Podcast
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@iSocialFanz – Talks Fast & Tweets Faster
4. Feb 27th
iOS only with
browser
commenting
New Users
(after March
14) must
manually
follow other
streamers!
Android Beta
May 2015
4
March 26th
iOS only
browser
viewing no
comments
New Users can
automatically
follow all
twitter
followers
Android Beta
TBD
5. Mobile Enabled with 1-Click
Cell Phones are powerful enough to stream
Data Networks are strong enough
Integrated & Published to existing social
network (Twitter)
Live Comments on Screen create engagement
between audience & streamer in app on
mobile device!
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13. MEERKAT
Startup Flexibility
Updated Frequently
Basic User Interface
Comments posted to Twitter
Gamification Focused
Schedule Posts
Allows #Katch to save
videos if streamer wants
PERISCOPE
Twitter Backed
Professional User Interface
Seamless Video Experience
Allows Private Streams
Comments can be limited to
follower Only
Videos viewable for 24
hours after stream
13
19. Backstage or Behind-the-Scenes Access
Q & A with the Community
Breaking Exclusive News
Product Release Announcements
Omni-Channel w/ Hangouts / Webinars
/Virtual Events!
Comment & Engage in Community &
Partners Live Streams
19
20. The Apps andTechnology will change but a strategy
for video & live events is key.
What can & can’t be put on video?
How do we make sure people around the live video
understand it’s live and broadcasting?
What types of content would our audience like to
see? (Think like a fan)
Who else can we empower to create video and
streams? (Influencers, Different
Locations/Departments)
DON’T OVERTHINKVIDEO!
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21. You can Schedule Meerkats
24 hours in advanced!
Meerkat has open API which
allows other apps &
software to leverage &
support the community!
You can RT Streams to
Twitter
Comments you can post to
twitter or toggle off.
You can custom your end of
stream message.
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22. Hearts are from viewers who tap the screen
showing they like the stream
Share Stream with Followers
No Prescheduled Posts
Initial Live broadcast is posted to twitter
Comments visible during replay of video
Replay of video available on app by followers
for 24 hours after stream.
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