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www.aha.io© Aha! 2014
The Minimum
Lovable
Product
(forget MVP)
www.aha.io© Aha! 2014
A can of cat food
is a Minimum
Viable Product
(MVP) when you
are starving
www.aha.io© Aha! 2014
But it’s highly
unsatisfying
and unlikely to
generate a
loyal following
(of humans)
www.aha.io© Aha! 2014
That’s one of the
problems of the MVP
approach. It strives for
‘barely enough’ and
never great
www.aha.io© Aha! 2014
It results in
products that
mostly work
but never
delight
www.aha.io© Aha! 2014
Definition:
The MVP is a new
product with just the
necessary features to be
deployed, but no more
www.aha.io© Aha! 2014
But will that make
customers love you?
www.aha.io© Aha! 2014
Growth
comes
from long-
term
customer
happiness
www.aha.io© Aha! 2014
And long-term customer
happiness comes when
customers adore your product
and want you to succeed
www.aha.io© Aha! 2014
What would it take for
customers to love
you—not tolerate
you?
www.aha.io© Aha! 2014
What would it take to
create a Minimum
Lovable Product
(MLP)?
www.aha.io© Aha! 2014
While the true
adoption of the
MVP is a
strategic
approach to
getting product
out the door…
www.aha.io© Aha! 2014
…when
applied, can
yield to
unsatisfactory
products
www.aha.io© Aha! 2014
Rather than asking what do
customers really want, or what
would delight them
www.aha.io© Aha! 2014
The conversation always
returns to what’s the
minimum viable product and
when can we get it to market
www.aha.io© Aha! 2014
The problem is that the
two major principles
driving the MVP are
flawed
www.aha.io© Aha! 2014
1: The MVP
reduces waste
www.aha.io© Aha! 2014
The MVP never reduces
waste because it never
delivers what the
customer really wants
www.aha.io© Aha! 2014
2: The MVP
accelerates time to
market
www.aha.io© Aha! 2014
The MVP may very well
get you something to
market first but even in
an emerging market you
will not ...
www.aha.io© Aha! 2014
• Helpdesks before Zendesk
• Tablets before iPads
• Electric cars before Tesla
• CRM tools before Sa...
www.aha.io© Aha! 2014
Chasing the
MVP forces
you to
sprint faster
and faster
chasing
fool’s gold
www.aha.io© Aha! 2014
Assuming you
want to start
thinking about
creating love and
others are willing
to give you a
chance …
www.aha.io© Aha! 2014
Here are a few
ways to
determine if you
have succeeded
in identifying a
Minimum
Lovable Product
www.aha.io© Aha! 2014
Find the big idea
first
(The more of these characteristics you can
check off for your idea, the more...
www.aha.io© Aha! 2014
At least one person tells you
it’s never been done
www.aha.io© Aha! 2014
Customers visibly smile
when you describe it to
them
www.aha.io© Aha! 2014
Someone swears
when he hears the
idea (in delight or
disgust)
www.aha.io© Aha! 2014
You dream of using it and all
of the features you could
add
www.aha.io© Aha! 2014
Only your CTO or top
architects think it’s possible
www.aha.io© Aha! 2014
People start contacting you to
learn about what you are
building
www.aha.io© Aha! 2014
The top industry analysts
are not writing about it
www.aha.io© Aha! 2014
We hope
this inspires
and excites
you
www.aha.io© Aha! 2014
Interested in learning about
what customers think of your
product today?
Use our interactive tool to...
www.aha.io© Aha! 2014
Check out a free trial of our
lovable software
at Aha!
the new way to create
brilliant product
strat...
www.aha.io© Aha! 2014
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The Minimum Lovable Product (Forget the MVP)

A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans).

The MVP is a curse for ambitious technology companies that want to grow. In an increasingly transactional world, growth comes from long-term customer happiness. And long-term customer happiness comes when customers adore your product or service and want you to succeed. You should be thinking about what it will take for customers to love you, not tolerate you. Really think about the type of mindset change it would take.

Learn what it would take to create a Minimum Lovable Product (MLP) and be happy.

  • Soyez le premier à commenter

The Minimum Lovable Product (Forget the MVP)

  1. www.aha.io© Aha! 2014 The Minimum Lovable Product (forget MVP)
  2. www.aha.io© Aha! 2014 A can of cat food is a Minimum Viable Product (MVP) when you are starving
  3. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans)
  4. www.aha.io© Aha! 2014 That’s one of the problems of the MVP approach. It strives for ‘barely enough’ and never great
  5. www.aha.io© Aha! 2014 It results in products that mostly work but never delight
  6. www.aha.io© Aha! 2014 Definition: The MVP is a new product with just the necessary features to be deployed, but no more
  7. www.aha.io© Aha! 2014 But will that make customers love you?
  8. www.aha.io© Aha! 2014 Growth comes from long- term customer happiness
  9. www.aha.io© Aha! 2014 And long-term customer happiness comes when customers adore your product and want you to succeed
  10. www.aha.io© Aha! 2014 What would it take for customers to love you—not tolerate you?
  11. www.aha.io© Aha! 2014 What would it take to create a Minimum Lovable Product (MLP)?
  12. www.aha.io© Aha! 2014 While the true adoption of the MVP is a strategic approach to getting product out the door…
  13. www.aha.io© Aha! 2014 …when applied, can yield to unsatisfactory products
  14. www.aha.io© Aha! 2014 Rather than asking what do customers really want, or what would delight them
  15. www.aha.io© Aha! 2014 The conversation always returns to what’s the minimum viable product and when can we get it to market
  16. www.aha.io© Aha! 2014 The problem is that the two major principles driving the MVP are flawed
  17. www.aha.io© Aha! 2014 1: The MVP reduces waste
  18. www.aha.io© Aha! 2014 The MVP never reduces waste because it never delivers what the customer really wants
  19. www.aha.io© Aha! 2014 2: The MVP accelerates time to market
  20. www.aha.io© Aha! 2014 The MVP may very well get you something to market first but even in an emerging market you will not be a serious contender
  21. www.aha.io© Aha! 2014 • Helpdesks before Zendesk • Tablets before iPads • Electric cars before Tesla • CRM tools before Salesforce There were …
  22. www.aha.io© Aha! 2014 Chasing the MVP forces you to sprint faster and faster chasing fool’s gold
  23. www.aha.io© Aha! 2014 Assuming you want to start thinking about creating love and others are willing to give you a chance …
  24. www.aha.io© Aha! 2014 Here are a few ways to determine if you have succeeded in identifying a Minimum Lovable Product
  25. www.aha.io© Aha! 2014 Find the big idea first (The more of these characteristics you can check off for your idea, the more lovable your product will be)
  26. www.aha.io© Aha! 2014 At least one person tells you it’s never been done
  27. www.aha.io© Aha! 2014 Customers visibly smile when you describe it to them
  28. www.aha.io© Aha! 2014 Someone swears when he hears the idea (in delight or disgust)
  29. www.aha.io© Aha! 2014 You dream of using it and all of the features you could add
  30. www.aha.io© Aha! 2014 Only your CTO or top architects think it’s possible
  31. www.aha.io© Aha! 2014 People start contacting you to learn about what you are building
  32. www.aha.io© Aha! 2014 The top industry analysts are not writing about it
  33. www.aha.io© Aha! 2014 We hope this inspires and excites you
  34. www.aha.io© Aha! 2014 Interested in learning about what customers think of your product today? Use our interactive tool to discover how lovable your product is
  35. www.aha.io© Aha! 2014 Check out a free trial of our lovable software at Aha! the new way to create brilliant product strategy and visual roadmaps
  36. www.aha.io© Aha! 2014

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A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). The MVP is a curse for ambitious technology companies that want to grow. In an increasingly transactional world, growth comes from long-term customer happiness. And long-term customer happiness comes when customers adore your product or service and want you to succeed. You should be thinking about what it will take for customers to love you, not tolerate you. Really think about the type of mindset change it would take. Learn what it would take to create a Minimum Lovable Product (MLP) and be happy.

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