The document discusses marketing analytics solutions provided by BRIDGEi2i to help marketers address challenges. It summarizes the company's offerings in market intelligence, marketing performance measurement, digital insights, and marketing ROI modeling. These solutions help clients optimize their marketing mix, focus on the right opportunities, understand marketing metrics, gain insights from digital efforts, and assess ROI from various marketing vehicles. The impact for clients includes improved revenue growth, brand presence, reach, engagement, and customer loyalty through better alignment of marketing efforts and investments.

1. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
Prithvijit Roy
CEO & Co-founder
prithvijit.roy@bridgei2i.com
Marketing Planning Analytics Solutions

2. BRIDGEi2i – Bridging Information, Insight and Impact
2
Information Big Data
Management
Reporting,
Research &
Visualization
Insight Behavioral
Modeling &
Personalization
Resource
Planning &
Optimization
Impact Decision
Engine
Analytics
Operationalization
Partnering with enterprises globally to monetize their data assets
Transform and visualize big data into
meaningful business metrics
Identify underlying patterns, understand
behavior and predict outcome
Institutionalize data driven decisions to
realize sustainable business value

3. Challenges for Today’s Marketers
3
Estimated total addressable market & market share –
US States
Region wise sales - US (2009 to
2012)
% market
share
Total addressable market
Can data help marketers be optimally focused on right market with right media mix?
How do we stay
abreast of target
market trends and
focus on right
opportunities?
How do we get
consistent and
timely
understanding of
key marketing
metrics?
How do we get real
time insights on
various digital
marketing efforts?
How do we assess
RoI of various
marketing vehicles
and optimize
marketing spend
mix?
Digital Insights Marketing RoI Modeling
Market Intelligence Marketing Performance Measurement
Only 33% companies
use advanced scientific
methods to measure
marketing results*
* Sources: Gartner Research, IT Marketing World,
34% high tech companies have agreed
transferring budget from traditional to
digital media *
High tech companies
spend 9% of company
revenue in marketing
with net growth rate
of ~4-5%*

4. Our Analytics Solutions
4
• Market assessment and impact
of macro trends
• Market landscape and size
forecasting
• Competitive Intelligence
• Market Share reporting
• Product Assessment
• Pre-built and customizable
interactive dashboard tracking
various marketing KPIs
• Campaign close loop and
effectiveness analysis
• Lead tracking and strike zone
analysis
• Web analytics – administration
and tracking leveraging
existing tools
• Social media insights on buzz,
engagement, reach, sentiment
• Optimize various levers around
key words, media, partner,
geography etc.
• Correlating sales / leads with
marketing spends over time
• Implementing a consensus
based approach to define
reach, cost and impact
• Marketing mix simulator for
testing various scenarios for
decision making
MARKET INTELLIGENCE
MARKETING PERFORMANCE
MEASUREMENT
DIGITAL MARKETING INSIGHTS MARKETING ROI MODELING
BRIDGEi2i‘s Analytics Solutions
Data Sources
Expected Outcome
Financial (leads, pipeline,
booking, inquiries)
Marketing spends and
effort
Digital (visit, search etc.)
and social media data
Market data and socio
economic indicators
Close loop data
(response, proposal etc.)
Improved knowledge of
market and trends
Consistent view of marketing
metrics
Improved effectiveness of
marketing efforts
Optimized marketing mix for
better response

5. Illustrative Work Samples
5
Social Media Insights
Market Insights Competitive Intelligence Market Size & Share Marketing Spend Dashboard
Web & Search Analytics Marketing Close loop Insights Marketing RoI Frameworks
Marketing Mix Planner Marketing Response Models Predefined Dashboard Model Lead Generation Models

6. The Impact – Better Alignment of Effort and Investment
6
Marketing Process Business impact
Focus on right market and opportunities
Allocate right media mix based on
market, competition and return
Improve execution of efforts across
traditional and digital channels
Supports a global technology company in assessing partial impact
of spends in each marketing vehicle and henceforth optimizing
investments across various media.
Managing global market intelligence needs of a telecom
technology company and helping them to forecast market size
and trends of key solutions
Consistent process providing as single version of truth
10-15% increase in expected influenced revenue
Illustrations of Client Impact enabled by us
Increased Revenue
Growth
Improved Brand
Presence and
Recall
Increased reach
and engagement
Improved
customer loyalty
Continuously
experiment,
learn and react
to dynamic
markets

7. The BRIDGEi2i Profile and Approach
7
Talent Clients Recognitions
• 4 Fortune 500 Global Technology
Companies
• 2 Fortune 500 Global Financial
Services Companies
• 3 US based Fortune 1000 Insurance
Companies
• 1 of the Big 4 Firms
• 1 of the World’s largest Logistics
providers
• 40+ member team of
analysts, researchers & data scientists
with advanced degrees in Management
or Quantitative Sciences.
• Team has a strong combination of
consulting, domain, technology &
analytics expertize.
• Founders experienced in building the
largest Analytics Centers of Expertize
for GE & HP
Enabling clients to
compete & win based on
analytics
CUSTOMER
INTELLIGENCE
MARKETING
EFFECTIVENESS
PRICEOPTIMIZATION
SALES
EFFECTIVENESS
RISKMANAGEMENT
OPERATIONS
PLANNING
11 innovative Big Data start-ups in 2013
Recognized in Risk & Procurement Analytics
Capabilities in 2012 & 13
10 Most promising Big Data companies in 2013
Top Fin-tech innovations in Finovate
Asia 2013
Pan enterprise institutionalization of
analytics for sustainable impact
SUSTAIN
Solve unstructured business problems
based on data and analytics
SOLVE
Simplify the process of deriving
actionable insightsSIMPLIFY

8. Use Big Data and
Analytics to deliver
more impact from your
Marketing Spend…
Market Intelligence
Marketing Performance
Measurement
Digital Marketing
Insights
www.bridgei2i.com
: BRIDGEi2i
Marketing RoI Modeling