21. Have one overarching goal , but support this with smaller tactics that support the overall campaign
22. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages
23. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages Tap into existing communities and leverage their community size
24. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages Tap into existing communities and leverage their community size Build a great community by letting them choose how they support you and then nurture that support