In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.

1. Personal Branding Tools
for PR Professionals
PRSSA-UD Meeting
April 7, 2014
@bberg1010

2. What is personal branding?
Personal branding is marketing yourself
and your career as a brand. It’s how you
present yourself online and offline,
personally and professionally, to
everyone from colleagues and best
friends to complete strangers.
@bberg1010

3. “Your personal brand is
what people say about
you when you are not in
the room - remember
that.”
- Chris Ducker
@bberg1010

4. Ways Anyone Can Build a
Personal Brand
• Blog/website
• Portfolio
• Twitter account
• LinkedIn profile
• Guest blogging
• Public speaking
@bberg1010

5. But PR pros aren’t “anyone”
@bberg1010

6. Help a Reporter Out
@bberg1010

7. Help a Reporter Out
• Get your knowledge and expertise
showcased in real publications
• Receive digests of queries three times
per day and easily pitch via email
• It’s free and anyone can sign up
@bberg1010

8. Mention.net
Image via mention.net
@bberg1010

9. Mention.net
• “Beyond Google Alerts”
• Monitor your name, website URL, Twitter
handle, etc.
• See who’s talking about you
• React from within the app, create reports
@bberg1010

10. @bberg1010
BrandYourself
Image via brandyourself.com

11. @bberg1010
BrandYourself
• Search engine optimization for your
personal brand
• Allows you to connect URLs and profiles,
then gives you advice for boosting their
rankings
• Creates an optimized profile for you on
the BrandYourself.com domain

12. @bberg1010
Twitter Chats

13. @bberg1010
Twitter Chats
• Learn and connect with your peers
• Share what you know with a small,
targeted group in your niche
• Recommended for PR pros:
o #PRSSA
o #NPPRSA
o #pr20chat
o #PRstudchat

14. @bberg1010
LinkedIn Groups

15. @bberg1010
LinkedIn Groups
• Publicly brand your profile with
membership
• Ask questions to get feedback and hear
your peers’ opinions
• Answer questions asked by others and
engage in conversations
• Share content, projects,
accomplishments

16. @bberg1010
Any questions?