Transactional and promotional SMS, are gaining attention because of their benefits which helps to generate better ROI but here we mentioned the differences between Transactional SMS vs Promotional SMS

1. International Bulk SMS Messaging Service
Provider
TOPIC:
Transactional SMS vs Promotional SMS -
Difference You Should Know

2. TRANSACTIONAL SMS VS PROMOTIONAL SMS -
DIFFERENCE YOU SHOULD KNOW
SMS Marketing is scaling new heights of popularity given the
awesome benefits they offer. Because of being easy to use,
simple and user-friendly, they are gaining widespread
attention.
Transactional SMS are the kind of SMS, which you send to
your customers to pass on information about your product
and services.
The example includes when a bank sends an SMS to its
customers about a recent transaction or account balance; it
is called transactional SMS. Similarly; when a company sends
an SMS to its client about an invoice; it is called transactional
SMS.

3. Transactional SMS
Transactional SMS is a form of marketing and maintaining
communication for a company with its customers. When a
company sends a transactional SMS, it necessarily develops
an informed image of its own; with responsible brand.
Promotional SMS
Promotional SMS on the other hand are the kind of SMS;
which a company usually sends to its customers to promote a

4. specific product or service. This category includes any type of
sales and marketing messages; which may or may not be
required. Promotional SMS can only be sent to the customers
who have not yet activated DND service.
Both transactional and promotional messages are important
for a brand. However; promotional messages are not
necessarily as required as transactional SMS for customers
who are already loyal. On the other hand; to attract new
clients; promotional SMS can be effective.
Sending any such kind messages however requires services of
a good company. In order to choose a good SMS marketing
and gateway service provider, you as a business need to be
defined about your needs and then holistically find a
solution.
Transactional and promotional SMS are gaining attention
because of the benefits they offer, for most benefits however
service providers' quality of work matters.

5. About the Author
BroadNet Technologies is an international leading Business Messaging
Solution Provider. It’s joined the GSMA as an Associate Member also it has
been awarded certification to the ISO 27001:2013; BroadNet Technologies
has been a pioneer in the use of SMS-messaging service across global
markets since 2003 thus widening its range of products and services to
include Bulk SMS, A2P SMS, HLR Lookup, SMSC Gateway, SMS Firewall,
Web Solutions, and Mobile Applications.
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Reference:
https://www.broadnet.me/blog/transactional-sms-vs-promotional-sms-dash-difference-you-should-know