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#H2H
@bryankramer
Human to Human #H2H:
The Secret to Making
Ideas Crowdworthy
@bryankramer #H2H
#H2H
@bryankramer
There is no more
B2B or B2C.
It’s H2H:
Human to Human.
#H2H
@bryankramer
Context
Simplicity
Empathy
Imperfection
#H2H
@bryankramer
#H2H
@bryankramer
What is a crowd?
• As humans, we see ourselves as having
membership or non-membership in
various social ...
#H2H
@bryankramer
Sharing. Going viral.
Word of mouth.
Why do crowds
make things
“catch on”?
#H2H
@bryankramer
#H2H
@bryankramer The “Social Stadium”
The idea is the
“disturbance”
Social channels
are the “medium”
#H2H
@bryankramer
dark delightful
Disruption has 2 sides.
#H2H
@bryankramer
#SFBatkid
#H2H
@bryankramer
#H2H
@bryankramer
#H2H
@bryankramer
#H2H
@bryankramer
The facts.
Months of planning
11K volunteers
Seeded content
Reddit > aggregator sites > 70K Likes two
we...
#H2H
@bryankramer
#AirBnBHV
#H2H
@bryankramer
#AirBnBHV
“First Short Film Crowdsourced From Vines”
#H2H
@bryankramer
The facts.
Well organized, not rigid
Director, storyboards and media plan, but
open to creative interpre...
#H2H
@bryankramer
#WestJetChristmas
#H2H
@bryankramer
#WestJetChristmas
#H2H
@bryankramer
Seed Tweet
Social validation
– including # of
views doubled
engagement
#H2H
@bryankramer
The facts.
Simple concept
How do we show our guests we care?
Made it authentic
175 WestJet employees, 25...
#H2H
@bryankramer
#90DaystoEllen
#H2H
@bryankramer
#90DaystoEllen
#H2H
@bryankramer
The facts.
Polarize the idea
Prove social can create real relationships.
Rally behind a cause
Encourage ...
#H2H
@bryankramer
Secret #1
Have a simple human
concept.
Make a boy’s wish come true.
Delight your customers.
Prove a poin...
#H2H
@bryankramer
Secret #2
Have a structured
plan.
Use a calendar.
Get a team behind you.
Know your end goal.
#H2H
@bryankramer
Secret #3
Apply the rules of
Improv.
Say “yes” to ideas from the crowd.
Be timely.
Listen.
#H2H
@bryankramer
Secret #4
Invite people to
the party.
Ask people to help.
Make it simple to share.
Reward and thank them.
#H2H
@bryankramer
Business does not have emotion.
Humans do.
Humans need to connect with
something bigger than themselves....
#H2H
@bryankramer
Thank you!
www.bryankramer.com #H2H
/bryankramer @bryankramer /bryanjkramer
#H2H
@bryankramer
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