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The Business of  Online Communities By Bryan Person LiveWorld
10% of  all leads
“ It’s  not  rocket science, but it  does  take work.” --Chris Brogan
Communities:  build or join?
Build
Join
Hybrid
Build
Join 3,381,203  fans
Hybrid
Building with  a community partner
1)  Strategy
2)  Services
3)  Technology
Why create a community?
Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation
Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation Support business goals !
Community culture: What kind of place?
 
 
 
Community  management
Angela Connor GOLO – WRAL.com Mark Williams LiveWorld Connie Bensen Techrigy Jamie Pappas EMC | ONE
1)   Spark/manage discussions
2)   Help/connect members
3)   Report back internally
Moderation
Easy-to-understand  community standards
 
 
Member enforcement
Measurement
Community Engagement Index
Why communities fail
Joining:  cross-Web tools/tactics
Where to join?
Be strategic: Choose outposts wisely
Create  compelling content
 
“ Be a champion  for your industry” -- Mitch Joel
[object Object],[object Object],[object Object],[object Object],[object Object],Flickr photos
E-mail me [email_address]

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The Business of Online Communities