The Science of Writing Must-Click Headlines on Social Media
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The document discusses strategies for writing effective headlines on social media. It identifies words and phrases that tend to perform well in viral headlines, such as superlatives, questions, numbers, and references to the audience. It also outlines psychological factors that make people more likely to click headlines involving surprise, curiosity, negatives, and specificity. The document recommends testing multiple headline variations to see which performs best at driving clicks and engagement for a given piece of content. Overall tips include keeping headlines short, using punctuation like exclamation points, and leveraging resources on headline optimization.
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The Science of Writing Must-Click Headlines on Social Media
- 1. The Science of Writing Must-Click Headlines on Social Media by Courtney Seiter Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com
- 3. What Is Buffer? It’s This… @courtneyseiter
- 15. 1. Words That Work (and Why) 2. The Psychology of Why We Click 3. How To Test For Yourself 4. Tips and Resources Headline Science @courtneyseiter
- 16. 1. Words That Work @courtneyseiter
- 17. Source: Buffer Most Popular Words in Viral Headlines @courtneyseiter
- 18. Most Popular Phrases in Viral Headlines @courtneyseiter Source: Buffer
- 19. The 20 Words and Phrases That Get The Most Retweets Source: http://danzarrella.com@courtneyseiter
- 20. Source: https://econsultancy.com 28 Outperforming Adjectives at Econsultancy @courtneyseiter
- 21. Source: http://www.startupmoon.com/ Most Viral Words of 100 Tech Blogs @courtneyseiter
- 22. 2. Psychology of Why We Click @courtneyseiter
- 28. “Do You Close the Bathroom Door Even When You’re the Only One Home?” Source: http://www.proquesttechnologies.com/@courtneyseiter
- 34. @courtneyseiter
- 38. Source: http://www.tandfonline.com/ “Is this your new iPhone4?” @courtneyseiter
- 41. 3. Test For Yourself @courtneyseiter
- 42. @courtneyseiter Source: http://www.slideshare.net/ Write Multiple Headlines for Each Post
- 43. Source: http://coschedule.com/@courtneyseiter (It Might Be a Bit Exhausting)
- 44. @courtneyseiter + Then Test The Best Contenders
- 45. @courtneyseiter …To Find Your Winner
- 46. Audience Referencing vs. Non: Huge Change! @courtneyseiter
- 47. Number vs. Superlative: Number Wins! @courtneyseiter
- 48. How to + ! Superlative Numbers ! + Specificity Audience ! Referencing +! Superlative Question + ! Superlative Endless Possibilities….
- 49. Source: http://andrewchen.co/ Test Ideas For Posts, Too @courtneyseiter
- 50. @courtneyseiter Source: Buffer Look For Social Media Traction
- 51. Now We Know It’ll Connect
- 52. 4. Tips and Resources @courtneyseiter
- 54. @courtneyseiter
- 59. Email: courtney@bufferapp.com Twitter: @courtneyseiter Website: bufferapp.com ! Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!