A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write. 1. Before – After – Bridge 2. Problem – Agitate – Solve 3. Features – Advantages – Benefits (FAB) 4. The 4 C’s 5. The 4 U’s 6. Attention – Interest – Desire – Action (AIDA) 7. A FOREST 8. The 5 basic objections 9. Picture – Promise – Prove – Push (PPPP) 10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas