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Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six Years

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Buffer
Buffer

COO, Leo Widrich, shared the 3 breakthroughs and 2 failures that have shaped Buffer in our past six years at the Next Web Conference in New York in November, 2016.

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@buffer @leowid Building Buffer: 3 Breakthroughs, 2 Failures - Our Biggest Lessons Yet by @leowid Co-founder and COO at Buffer
@buffer @leowid What’s Buffer?
@buffer @leowid • Founded in 2010 by Joel Gascoigne in Birmingham • $12m in ARR • 60,000 paying customers, 4m registered • 80 team members spread across 20+ different countries • Our mission is to help give companies a voice on social media: Social Media management and analytics at buffer.com Quick stats
@buffer @leowid 5 Key Things That Have Shaped Buffer Breakthroughs: • Defaulting to transparency • Embracing remote work • Building a culture first company Failures: • Getting hacked • Cash flow crisis and layoffs
@buffer @leowid Defaulting to Transparency
@buffer @leowid Help from Strangers
@buffer @leowid Applicants
@buffer @leowid Effortless Accountability
@buffer @leowid Working Remotely
@buffer @leowid Traveling the World
@buffer @leowid Being with Family
@buffer @leowid Tools We Use
@buffer @leowid Building a Culture First Company
@buffer @leowid Culture is like a disinfectant
@buffer @leowid Culture makes you anti fragile
@buffer @leowid Result: Our 10 values 1. Choose positivity and happiness 2. Default to transparency 3. Have a focus on self improvement 4. Be a "no ego" doer 5. Listen first, then listen more 6. Have a bias towards clarity 7. Make time to reflect 8. Live smarter, not harder 9. Show gratitude 10. Do the right thing buffer.com/transparency
@buffer @leowid Getting Hacked in 2013
@buffer @leowid Security
@buffer @leowid Crisis Communication
@buffer @leowid Cash Flow Crisis and Layoffs
@buffer @leowid Learning to build a company, not a product
@buffer @leowid Finding experienced leaders
@buffer @leowid
@buffer @leowid open.buffer.com leo@buffer.com @LeoWid
@buffer @leowid Check out buffer.com to give us a try :) Thank you!

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