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We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.

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For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.

It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.

Here's what we think it all means.

https://blog.bufferapp.com/lost-traffic

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We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.

  1. We've Lost Nearly Half Our Social Referral Traffic in the Last 12Months B L O G . B U F F E R . C O M
  2. We've Lost Nearly Half Our Social Referral Traffic in the Last 12Months B L O G . B U F F E R . C O M Here's What We Think It Means
  3. Social referral traffic to the Buffer blog
  4. 43% 53% 45% 72%
  5. Social referral traffic
  6. What's happening?
  7. ¯_(ツ)_/¯ What's happening?
  8. Maybe we need to hire a full-time social media manager. Maybe I'm no good at social media marketing. Maybe our sharing ratio is off:Too much content, not enough conversation. Maybe everyone else is failing,too! Maybe we need to post more often. Maybe we need to post less often.
  9. Maybe we need to hire a full-time social media manager. Maybe I'm no good at social media marketing. Maybe our sharing ratio is off:Too much content, not enough conversation. Maybe everyone else is failing,too! Maybe we need to post more often. Maybe we need to post less often. ??????
  10. ¯_(ツ)_/¯ We don't know ...
  11. ... but here's an idea.
  12. Content Crush & The Future of Social Media
  13. Every time someone visits the Facebook News Feed there are on average from friends, people they follow and Pages. 1,500 potential stories
  14. Content Shock We've passed the point where content consumption has peaked and content creation has continued taking off. @markwschaefer
  15. Enter the Algorithm.
  16. Automated software that tracks each user’s actions to serve them the posts they’re most likely to engage with
  17. Social networks are adapting to changing content
  18. We're failing on social media because we're failing to adapt as fast as the social networks are.
  19. I see a couple roads forward
  20. 1. Pay for Reach
  21. For $5, we can reach 800 more people on Facebook - less than a penny a person!
  22. 2. Get better at connecting with an audience.
  23. What if ... we had a Twitter feed so compelling that people wouldn't just hope our tweets showed up in their timeline but they would go directly to twitter.com/buffer all day every day to see absolutely everything we tweeted?
  24. What if ... we had a Facebook page that felt so uniquely valuable, personal, and intimate that our posts arrived in the News Feed as frequently as birthdays and baby announcements?
  25. Here's What We're Excited to Try
  26. DESIGN BEAUTIFUL, SHAREABLE VISUALS B L O G . B U F F E R . C O M
  27. Share, just because.
  28. Get the Full Post http://bit.ly/traffic-fail
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For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled. It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more. Here's what we think it all means. https://blog.bufferapp.com/lost-traffic

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