Why enterprise social networks fail - and what you can do about it
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Internal social networks are replacing email and intranets in more and more organisations. But let’s face it, rolling out an enterprise social network within your organisation can be an uphill struggle. In this info-graphic series Business Goes Social looks at key reasonsenter why ESN's fail, and offers some helpful tips on how to develop them.
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Why enterprise social networks fail - and what you can do about it
- 1. BusinessGoesSocial presents: Why enterprise socialsocial networks fail what you you BusinessGoesSocial.net presents: Why enterprise networks fail (and (and what can do about it)it) part 1 Yammer, Jive, Chatter etc can do about part one Yammer, Jive, Chatter etc
- 2. Reason number one: no real buy-in from senior executives. They don't endorse It; They don't use it; They don't see the business value
- 3. You are not alone. Research firm Gartner estimates that through 2015, 80 percent of social business efforts will not achieve the intended benefits due to inadequate leadreship and an overemphasis on technology.
- 4. And because senior executives are not involved: staff sit on the fence whether to use it or not; the network is not Used as part of business process; and there are not enough resources to support adoption...
- 5. I heard this Yammer thing is somehow Official. I don't see the CEO using it. Looks like a Marketing department thing. I'm working on the network in my lunch breaks – internal communications officer and part-time internalSocial network Champion.
- 6. What to do? Find a pilot project (or two). Choose: projects that aim to deliver business Value; projects that require collaboration between geographically dispersed groups or Different teams; people who are open to the idea
- 7. Pilot team. An Enterprise Social Network is perfect for your cross-functional team!
- 8. 2. Show the benefits to senior managers. For example: faster access to information.
- 9. Before Enterprise Social Networks, this is what collaboration used to look like...
- 10. After. This is how the pilot team collaborates today: Does anyone have the new figures? I do. Here you go. Thanks for posting these! I got the stats within an hour from somebody I don't even know. And somebody else benefitted as well.
- 11. Senior managers still not convinced? Show them research on the benefits of enterprise social networks.
- 12. Enterprise Social Networks can increase productivity by 30-35 per cent. Mckinsey Global institute – The Social Economy
- 13. Enterprise Social Networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. Gartner Predicts 2013: Social and collaboration go deeper and wider
- 15. 4. Ask the senior managers to use the network for two weeks. Show them how it works – ask them to ask a question; install the Enterprise Social Network app on their phone; become their personal Enterprise Social Network support.
- 17. Want more presentations like this? Subscribe to my newsletter at businessgoessocial.net