A sales playbook is a solution with different silos for each challenge in a sales cycle. It can be used to set up tactics or methods that characterizes the roles and responsibilities for you (and your sales team).

1. SALES
PLAYBOOK
BUSINESSMOJOS
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2. WHATISTHETRICKIESTQUESTIONIN
SALESANDMARKETING?
Whyisitthatmarketingautomationsolution,
CRM,analytics,callanalyticscomeinseparate
silos?
OObviously,thenthetrickiestquestionis:can’t
we integrate these solution and simplify
sales.
But,How?
UseaSalesPlaybook
EVERY SALES AND MARKETING TEAM,
JUGGLESWITH MULTIPLEPLATFORMSTO
GETTHEWORKDONE.
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3. WHAT’SASALES
PLAYBOOK?
A salesplaybookisasolutionwithdifferent
silosforeachchallengeinasalescycle.Itcan
be used to setup tacticsormethodsthat
characterizestherolesandresponsibilitiesfor
you(andyoursalesteam).
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4. Prospect
analysistoolkit
Customer
buyingjourney
mapper
Marketingand
salescollateral
room
Analyticsand
intelligence
dashboards
Competitor
analysistoolkit
WHATARETHECOMPONENTSOFA
SALESPLAYBOOK?
Workflow
maps
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5. WHYDOYOU
NEEDASALESPLAYBOOK?
Salesstreamlinetheactivities
ofsalesandmarketingteam
accordingtotheprospect
positioninsalesfunnel.
Salesplaybookisone-stop
solutionhelpsalesteamsto
track,analyzeandremodel
marketingtactics.
Salesplaybookbrings
togethervariousmarketing
subsystems(CRM,MAPand
Analytics)together.
Salesplaybookhelpsto
frameclearobjectives,
identifymetricsfor
measurement
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6. APLAYBOOKCANSIMPLIFY
SCENARIOSLIKE:
Inductingnewhires
DefiningSalesProcess
Addingafreshsales
initiatives
NewProductlaunch
NewSalesPractice
Thusit’salethaladdition
toasalesteam’sarsenal.
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7. HOW DOESASALESPLAYBOOKHELPIN
LEADCONVERSION?
Salesplaybookusers
collaborateonan
average4%more for
definingparametersof
selectingaqualified
leadthannon-users.
Businessdevelopment
effectivenessincreases
upto7percentwhen
bestinclass
organizationsusing
playbooktechnology.
Playbooksenables
marketingteamshelp
salesteam tocontribute
tosalescontent24%
effectivelythanteams
whodon’tusesales
playbooks.
Playbookadoptionhas
ledto9%increased
deliveryofcustom
marketingcontent
comparedto
organizationwithout
thistechnology.
ABERDEENSURVEYONPLAYBOOKEFFECTIVENESSCHALKSOUTTHESENUMBERS:
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8. IWANTTOUNLEASHFULLPOWEROF
MYINSIDESALESTEAM
ABOUTBUSINESSMOJOS-“ABusinessNeverSleeps”
BusinessMojos enables businesses to achieve the agility and acceleration via its lead
managementofferingsspecializinginInsideSalesaswellasProductandServicesMarketingby
employingaholisticapproach-People,Process,TechnologyandAnalytics.BM workswith
Product&ServicesTechnologyBusinessesrangingfrom startupstoestablishedorganizations.
Ourvisionistoworkasatrueextendedteam ofsalesandmarketingexpertsforourclients.
BUSINESSMOJOS
WeBelieve,BusinessNeverSleeps