Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mike Dudas
CRO& Co-Founder, Button
Thierry Bedos,
CTO, Hotels.com
Say their smartphone makes
them more spontaneous
Growth in mobile travel bookings
between 2011 and 2016
Say mobile device ...
36%38%42%
52%
64%62%58%
48%
Desktop
Mobile
1,470
2016
1,450
20152014
1,200
2013
970
Mobile
Desktop
Mobile becoming larger ...
BookingInspiration & Discovery In-Stay Experience
But the user journey is fragmented across devices and apps
Different dev...
The app landscape is disconnected
151 taps
on mobile from decision to
travel purchase
80%
36%
20%
64%
1
% time spent % dollars spent
Desktop
Mobile
1
Mobile
Desktop
Mobile isn’t converting
There’s a 44% monet...
46%
of people made their final booking
decision on mobile yet moved to another
device to complete the purchase.
Google, 20...
Criteo, 2016
3x
Apps convert at
rate of mobile web
BookingInspiration & Discovery In-Stay Experience
We’ve been making the entire user journey

mobile & integrated
Connecting Inspiration/
Discovery and Booking
Conde Nast Traveler meets Hotels.com
Improving booking on app and mobile web
• App landing page tailored to
use case
• Additional payment methods
e.g. Apple Pa...
Providing In-Stay Options
Introducing the Hotels.com Concierge
Tap a Button
Preview Inventory, Capture High Intent
Easily Purchase and Book
Better App Landing Experiences, More Purchases
And what’s next for a better connected space?
Taking That Next Step Gets Easier
The Latest Integration from Hotels.com
What does the future hold?
Bookings completed in 3 taps.
Connecting Qudico to hungryhouse
conversion rate to purchase
higher conversion than mobile ads
repeat purchase rate
increase in time spent
28%
300%
41%
24%...
Connecting Uber to leading
publisher's users
increase in time spent
increase in page visits
of users returned in 48 hours
11%
26%
21%
Results to Date
Leading Publishers Turning to Button for Commerce
Connecting to Commerce Brands
Leading commerce brands are already using
Buttons and seeing success.
What can you do?
Button Focuses on Integrations to Acquire Users
Simple IntegrationAll Mobile Experiences High Intent User...
www.usebutton.com www.hotels.com
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
How we optimise content on Hotels.com apps
Next
Upcoming SlideShare
How we optimise content on Hotels.com apps
Next
Download to read offline and view in fullscreen.

Share

Hotels.com's CTO & Button's CRO TAP London Presentation

Download to read offline

TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Hotels.com's CTO & Button's CRO TAP London Presentation

  1. 1. Mike Dudas CRO& Co-Founder, Button Thierry Bedos, CTO, Hotels.com
  2. 2. Say their smartphone makes them more spontaneous Growth in mobile travel bookings between 2011 and 2016 Say mobile device is favourite travel accessory Travelers love mobile 52%1700% 76% Phocuswright US Online Travel Overview, Hotels.com Mobile Tracker
  3. 3. 36%38%42% 52% 64%62%58% 48% Desktop Mobile 1,470 2016 1,450 20152014 1,200 2013 970 Mobile Desktop Mobile becoming larger share of online time vs. desktop Average minutes online, USA Comscore
  4. 4. BookingInspiration & Discovery In-Stay Experience But the user journey is fragmented across devices and apps Different devices and different sources for each stage
  5. 5. The app landscape is disconnected
  6. 6. 151 taps on mobile from decision to travel purchase
  7. 7. 80% 36% 20% 64% 1 % time spent % dollars spent Desktop Mobile 1 Mobile Desktop Mobile isn’t converting There’s a 44% monetization gap between time spent and dollars spent 44% gap Comscore, 2016
  8. 8. 46% of people made their final booking decision on mobile yet moved to another device to complete the purchase. Google, 2015
  9. 9. Criteo, 2016 3x Apps convert at rate of mobile web
  10. 10. BookingInspiration & Discovery In-Stay Experience We’ve been making the entire user journey
 mobile & integrated
  11. 11. Connecting Inspiration/ Discovery and Booking Conde Nast Traveler meets Hotels.com
  12. 12. Improving booking on app and mobile web • App landing page tailored to use case • Additional payment methods e.g. Apple Pay • Trip Planner • More personalised home screen • Improved maps • Responsive website • Migration to Google template driven technology • Mobile first approach • Loading time and UX speed optimisation • Improved maps App Mobile Web
  13. 13. Providing In-Stay Options Introducing the Hotels.com Concierge
  14. 14. Tap a Button Preview Inventory, Capture High Intent
  15. 15. Easily Purchase and Book Better App Landing Experiences, More Purchases
  16. 16. And what’s next for a better connected space?
  17. 17. Taking That Next Step Gets Easier The Latest Integration from Hotels.com
  18. 18. What does the future hold? Bookings completed in 3 taps.
  19. 19. Connecting Qudico to hungryhouse
  20. 20. conversion rate to purchase higher conversion than mobile ads repeat purchase rate increase in time spent 28% 300% 41% 24% Results to Date
  21. 21. Connecting Uber to leading publisher's users
  22. 22. increase in time spent increase in page visits of users returned in 48 hours 11% 26% 21% Results to Date
  23. 23. Leading Publishers Turning to Button for Commerce
  24. 24. Connecting to Commerce Brands Leading commerce brands are already using Buttons and seeing success.
  25. 25. What can you do? Button Focuses on Integrations to Acquire Users Simple IntegrationAll Mobile Experiences High Intent Users We take care of everything so you can focus on your core business.
  26. 26. www.usebutton.com www.hotels.com
  • QuratKhan4

    Oct. 1, 2018
  • mariogavira

    Apr. 10, 2017
  • peyo75

    Apr. 7, 2017
  • mdudas

    Apr. 6, 2017

TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.

Views

Total views

1,589

On Slideshare

0

From embeds

0

Number of embeds

12

Actions

Downloads

25

Shares

0

Comments

0

Likes

4

×