SlideShare une entreprise Scribd logo
1  sur  32
Télécharger pour lire hors ligne
Is Your Mobile Affiliate Channel Ready?
Michael Jaconi
Founder & CEO, Button
Sam Richards
Director of Global Partner
Marketing, Hotels.com
Mobile is
important
today
will beMobile
everything
tomorrow
Flurry, 2017; Dscout, 2017
Amount of time consumers spend
on their smartphones per day
5 hours
Number of times consumers
touch their smartphone daily
2,617
ComScore, 2017 (excludes travel, auto, & auction sites)
of commerce happens on
mobile in the U.S.
22%
eMarketer, 2017 (excludes travel & event ticketing)
Will be spent by consumers on
mobile this year in the U.S. alone
$102 Billion
eMarketer, 2017
Will be spent by consumers on
mobile in 2017 in the UK
$47 Billion
Phocuswright, 2017
Expected travel spend on
mobile in 2017
$37 Billion
$39 Billion
$54 Billion
Phocuswright, 2017
Mobile share of total online
gross bookings in 2017
22%
24%
49%
Hotels.com Travel Tracker, 2016
Mobile device 76%
Camera 37%
A loved one 37%
Laptop 27%
Headphones 18%
1
2
3
4
5
Top 5 Travel Accessories
eMarketer, 2017
Where else can brands find buyers?
Brands have predominantly been focusing on the
apps with the highest traffic…
ComScore “2017 US Mobile App Report”
…But why aren’t brands leveraging partnerships
more to drive in-app demand?
Linking to mobile web is not always a good
experience
1
Links are Broken
For example, the travel industry is not new
to partnerships. Yet the consumer
experience on mobile is extraordinarily
flawed and completely broken, leading
consumers to transact in a non-optimized
mobile site and resulting in very low
conversion rates.
Tracking is hard2 (really hard)
App Mweb Desktop
Linking in mobile is hard, especially in apps.
If you were able to link, tracking was unreliable.
Partnerships rely on links.
Challenge: Tracking
Affiliates focused on Mweb and desktop – where
brands know that they will be rewarded
Customers are pushed into Mweb or desktop,
leading to a consumer journey that’s suboptimal
Hotels.com struggled to create App demand via
channel, which is strategically important
1
2
3
Challenge: Tracking
App Mweb Desktop
1
Criteo, 2016
Apps convert far better
than mobile web
300%
The Solution
Button allows reliable tracking in-app + mWeb
Flexibility on how to direct demand
Allows our partners additional opportunities to earn
commission
1
2
3
: Button created a seamless experience
App Mweb Desktop
Intent is everywhere…it was just disconnected.
Hotels.com has now partnered with more than 20 leading mobile brands
ranging from loyalty, shopping, local discovery, and digital content
Customer & Partner friendly experiences
30%
Higher spending in-app
versus mobile web
in 30 days
Hotels.com also tapped into Transactional Revenue
as a Publisher in the Button Marketplace
This allowed Hotels.com to monetize
beyond sponsored listings and ads within
their app – driving revenue through
transactions or installs.
This transactional revenue allows
brands across all industries to
monetize in ways beyond advertising.
As mobile continues to grow year-over-year…
…affiliate and partnerships will increase the reach
of brands around the world…
Giving users what they want,
when they want it.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentation with Hotels.com

Contenu connexe

Tendances

Succeeding with Instagram Ads
Succeeding with Instagram AdsSucceeding with Instagram Ads
Succeeding with Instagram AdsSprinklr
 
New screens, new measurements
New screens, new measurementsNew screens, new measurements
New screens, new measurementsiProspect Norge
 
Glossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | AttentiveGlossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | AttentiveDigiday
 
Big Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldBig Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldDialogTech
 
A Bunch of Random Facts about Facebook Ads
A Bunch of Random Facts about Facebook AdsA Bunch of Random Facts about Facebook Ads
A Bunch of Random Facts about Facebook AdsWishpond
 
eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution
 eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution
eMarketer Webinar: Navigating the Complexities of Cross-Platform AttributioneMarketer
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3guestd38fb8
 
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
 
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer
 
Webinar: Building Brand Trust with Mobile
Webinar: Building Brand Trust with MobileWebinar: Building Brand Trust with Mobile
Webinar: Building Brand Trust with MobileSyniverse
 
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Ruperta Daher
 
Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Pro LLC
 
Five Ways to Make Friends with Google
Five Ways to Make Friends with GoogleFive Ways to Make Friends with Google
Five Ways to Make Friends with GoogleChris Sietsema
 
The Income Access Team’s 2016 Marketing & Tech Trends
The Income Access Team’s 2016 Marketing & Tech TrendsThe Income Access Team’s 2016 Marketing & Tech Trends
The Income Access Team’s 2016 Marketing & Tech TrendsNicky Senyard
 
20 digital trends for 2017 that will change the marketing landscape
20 digital trends for 2017 that will change the marketing landscape20 digital trends for 2017 that will change the marketing landscape
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
 
Making Sense of a Crazy Year in Paid Social | Seattle Interactive Conference ...
Making Sense of a Crazy Year in Paid Social | Seattle Interactive Conference ...Making Sense of a Crazy Year in Paid Social | Seattle Interactive Conference ...
Making Sense of a Crazy Year in Paid Social | Seattle Interactive Conference ...Seattle Interactive Conference
 
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101Molly Garris
 

Tendances (20)

How to Turn Data into Actionable Information - Christian Cadeo, Domo
How to Turn Data into Actionable Information - Christian Cadeo, DomoHow to Turn Data into Actionable Information - Christian Cadeo, Domo
How to Turn Data into Actionable Information - Christian Cadeo, Domo
 
Succeeding with Instagram Ads
Succeeding with Instagram AdsSucceeding with Instagram Ads
Succeeding with Instagram Ads
 
New screens, new measurements
New screens, new measurementsNew screens, new measurements
New screens, new measurements
 
Glossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | AttentiveGlossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | Attentive
 
Big Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldBig Optimization in a Mobile-First World
Big Optimization in a Mobile-First World
 
A Bunch of Random Facts about Facebook Ads
A Bunch of Random Facts about Facebook AdsA Bunch of Random Facts about Facebook Ads
A Bunch of Random Facts about Facebook Ads
 
eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution
 eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution
eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3
 
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
 
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
 
Webinar: Building Brand Trust with Mobile
Webinar: Building Brand Trust with MobileWebinar: Building Brand Trust with Mobile
Webinar: Building Brand Trust with Mobile
 
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
 
Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your Business
 
Five Ways to Make Friends with Google
Five Ways to Make Friends with GoogleFive Ways to Make Friends with Google
Five Ways to Make Friends with Google
 
The Income Access Team’s 2016 Marketing & Tech Trends
The Income Access Team’s 2016 Marketing & Tech TrendsThe Income Access Team’s 2016 Marketing & Tech Trends
The Income Access Team’s 2016 Marketing & Tech Trends
 
20 digital trends for 2017 that will change the marketing landscape
20 digital trends for 2017 that will change the marketing landscape20 digital trends for 2017 that will change the marketing landscape
20 digital trends for 2017 that will change the marketing landscape
 
250 Brands to Watch | Seattle Interactive 2019
250 Brands to Watch | Seattle Interactive 2019250 Brands to Watch | Seattle Interactive 2019
250 Brands to Watch | Seattle Interactive 2019
 
Making Sense of a Crazy Year in Paid Social | Seattle Interactive Conference ...
Making Sense of a Crazy Year in Paid Social | Seattle Interactive Conference ...Making Sense of a Crazy Year in Paid Social | Seattle Interactive Conference ...
Making Sense of a Crazy Year in Paid Social | Seattle Interactive Conference ...
 
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101
 

Similaire à How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentation with Hotels.com

Mobile marketing trends 2014
Mobile marketing trends 2014Mobile marketing trends 2014
Mobile marketing trends 2014Smart Insights
 
Conference "Retail Innovations 2018”: „Is mobile app solving retail challenge...
Conference "Retail Innovations 2018”: „Is mobile app solving retail challenge...Conference "Retail Innovations 2018”: „Is mobile app solving retail challenge...
Conference "Retail Innovations 2018”: „Is mobile app solving retail challenge...Arunas Vizickas ✔
 
Destination Marketing on the Web
Destination Marketing on the WebDestination Marketing on the Web
Destination Marketing on the WebTOPOSOPHY
 
Mobile travel trends 2018
Mobile travel trends 2018Mobile travel trends 2018
Mobile travel trends 2018Sergio Campi
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHubSpot
 
Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014Rob Thurner
 
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
 
mobile commerce trend in 2017
mobile commerce trend in 2017mobile commerce trend in 2017
mobile commerce trend in 2017Navneet Vats
 
How mobile is creating a buzz in the online performance marketing channel - L...
How mobile is creating a buzz in the online performance marketing channel - L...How mobile is creating a buzz in the online performance marketing channel - L...
How mobile is creating a buzz in the online performance marketing channel - L...auexpo Conference
 
2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coDivante
 
For Mobile devices ,think apps not adds
For Mobile devices ,think apps not addsFor Mobile devices ,think apps not adds
For Mobile devices ,think apps not addsBhaskar Jyoti Bora
 
7 main reasons to boost your e commerce with a mobile app in 2021
7 main reasons to boost your e commerce with a mobile app in 20217 main reasons to boost your e commerce with a mobile app in 2021
7 main reasons to boost your e commerce with a mobile app in 2021Concetto Labs
 
20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_fMichael Thomas
 
Mobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place CommunicationsMobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place CommunicationsResource/Ammirati
 
5 Digital Trends for 2013 - Dynamit
5 Digital Trends for 2013 - Dynamit 5 Digital Trends for 2013 - Dynamit
5 Digital Trends for 2013 - Dynamit Dynamit
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMoses Kemibaro
 

Similaire à How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentation with Hotels.com (20)

Mobile marketing trends 2014
Mobile marketing trends 2014Mobile marketing trends 2014
Mobile marketing trends 2014
 
Conference "Retail Innovations 2018”: „Is mobile app solving retail challenge...
Conference "Retail Innovations 2018”: „Is mobile app solving retail challenge...Conference "Retail Innovations 2018”: „Is mobile app solving retail challenge...
Conference "Retail Innovations 2018”: „Is mobile app solving retail challenge...
 
Destination Marketing on the Web
Destination Marketing on the WebDestination Marketing on the Web
Destination Marketing on the Web
 
Mobile travel trends 2018
Mobile travel trends 2018Mobile travel trends 2018
Mobile travel trends 2018
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
 
Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014
 
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know Now
 
mobile commerce trend in 2017
mobile commerce trend in 2017mobile commerce trend in 2017
mobile commerce trend in 2017
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
How mobile is creating a buzz in the online performance marketing channel - L...
How mobile is creating a buzz in the online performance marketing channel - L...How mobile is creating a buzz in the online performance marketing channel - L...
How mobile is creating a buzz in the online performance marketing channel - L...
 
2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
 
For Mobile devices ,think apps not adds
For Mobile devices ,think apps not addsFor Mobile devices ,think apps not adds
For Mobile devices ,think apps not adds
 
7 main reasons to boost your e commerce with a mobile app in 2021
7 main reasons to boost your e commerce with a mobile app in 20217 main reasons to boost your e commerce with a mobile app in 2021
7 main reasons to boost your e commerce with a mobile app in 2021
 
Mobile StatPack
Mobile StatPackMobile StatPack
Mobile StatPack
 
20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f
 
Mobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place CommunicationsMobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place Communications
 
5 Digital Trends for 2013 - Dynamit
5 Digital Trends for 2013 - Dynamit 5 Digital Trends for 2013 - Dynamit
5 Digital Trends for 2013 - Dynamit
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
 

How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentation with Hotels.com