SlideShare une entreprise Scribd logo

Marketing strategy and Plan Template

•
•
Aurelien Domont, MBA
Aurelien Domont, MBA

Easily define & implement your Marketing Strategy & Plan in 11 simple steps. This Marketing Strategy & Plan Template is an international Bestseller created after more than 300 hours of work by ex-Havas, McKinsey & Deloitte Consultants, specialized in Marketing & Strategy. Don’t reinvent the wheel and increase your productivity.

Marketing
1  sur  24
Télécharger pour lire hors ligne
11 Marketing Strategy & Plan Template Download and reuse this Powerpoint presentation at www.slidebooks.com
22 Marketing CEO: insert your own text Chief Marketing Officer: insert your own text Author: insert your own text Date: insert your own text Version No: E.g. 1.0 for final / 0.1 for drafts Strategy & Plan Replace this logo by your own logo
33 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit The section 2, 3, 4 and 5 with help you create an internal and external analysis of your company The section 6, 7, 8 and 9 will help you create your Marketing strategy, based on the internal and external analysis of your company Section 10 is about “Planning” and section 11 about “Implementing”
44 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
55 Executive Summary Mission & Vision Marketing Strategic Objectives Budget & Headcounts Mission: Insert your own text Vision: Insert your own text Insert strategic objective #1 Insert strategic objective #2 Insert strategic objective #3 Digital Marketing Levers Insert your own text Product, Price & Channel of Distribution Traditional Marketing Levers Product: Insert your own text Price: Insert your own text Channel of Distribution: Insert your own text Product: Insert your own text Price: Insert your own text Channel of Distribution: Insert your own text Budget: Insert your own text Headcount: Insert your own text Depending on what you want to emphasize, you may decide to put different sections in the dark blue rectangle Even if this slide is the first one of the presentation, it needs to be done last
66 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
77 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
88 PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. PESTLE P E S T E L Technological • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Legal • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Environmental • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Political • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Economical • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Social • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Insert here any political factors that impact or could potentially impact the Business. These political factors can be local, national or international. Examples: A new government, a new initiative, a change of policy, etc. Insert here any Economical factors that impact or could potentially impact the Business. Examples: A change in disposable income, an economic downturns, the availability of bank loans, etc. Insert here any Sociological factors that impact or could potentially impact the Business. Examples: The demographic change of a company’s customers, a change in the cultural habits of the population, a change in lifestyle, etc.
99 PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. PESTLE P E S T E L Technological • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Legal • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Environmental • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Political • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Economical • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Social • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Insert here any Technological factors that impact or could potentially impact the Business. Examples: A new software, device, patents, etc. Insert here any Legal factors that impact or could potentially impact the Business. Examples: International selling laws, health and safety requirement, Data protection, competitive regulations, employment law, etc. Insert here any Environmental factors that impact or could potentially impact the Business. Examples: the use of plastic bags for goods, the use of electrical cars, customer values, environmental regulations, etc.
1010 Target Market Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Target Market description • Describe in this text block your target market(s), that is to say the group of customers that you want to market your products to. • To identify your target market(s), you can use customer segmentations such as: ✓ Geographic segmentation ✓ Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household size, and stage in the family life cycle) ✓ Attitudes ✓ Psychological profiles
1111 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text TAM refers to the global revenue opportunity available for a product or service Some sources of information such as government data, trade associations, financial data from major players and customer surveys should help you to provide a rough estimation SAM refers to the percentage of the Total Available Market (TAM) that you can actually serve
1212 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text Target market refers to the group of customers that you want to market your products to Your market share refers to a percentage of your target market
1313 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • A simple way of forecasting the market growth is to extrapolate historical data into the future • A more accurate way is to study growth drivers such as demographic information and sales growth in complementary products
1414 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
1515 Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Caption: Low Average High The Porter’s Five Forces tool is helpful to assess the attractiveness and profitability of a market or industry by analyzing the forces acting upon it Example within the airline industry: British Airways, British Midland, Virgin Atlantic
1616 Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Caption: Low Average High Example within the airline industry: New foreign airlines or domestic airlines Example within the airline industry: Fuel companies, Aircraft companies or Catering suppliers Example within the airline industry: Business travelers or Pleasure travelers Example within the airline industry: Bus, Rail, Car Video conferencing
1717 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
1818 Competitor Identification Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 1.Key National Competitors 2.Key International Competitors • Competitor A • Competitor B • Competitor C • Competitor D • Competitor E • Competitor F • Competitor G • Competitor H 3.Substitutes 4.New Entrants • Competitor I • Competitor J • Competitor K • Competitor L • Competitor M • Competitor N • Competitor O
1919 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
2020 Competitor Benchmarking (1/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Revenue Profit Market share Main activity Number of employee Product quality Insert your own text Competitor A Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Competitor B Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Competitor D Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Compare your competitors with relevant criteria
2121 Competitor Benchmarking (2/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 20 15 10 5 0 -5 Gaining market share Losing market share Average market growth 0 10 20 30 40 50 CompanyGrowth(%) Market Share (%) Insert title 60 Insert company name Insert company name Insert company name Insert company name This matrix will help you to visually compare your competitors. The matrix usually uses market share (x axis) and company growth (y axis).However, depending on your situation, you may decide to use different criteria for your x axis and y axis
2222 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
2323 Total Sales History Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. $1,436,667 $1,525,333 $2,005,000 $2,226,667 $2,448,333 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 2014 2015 2016 2017 2018 Total Sales (US$) CAGR = 14% The best practice is to always create the charts in Excel, and then copy past the charts in Powerpoint as an image. Creating charts from Powerpoint makes the Powerpoint application slowdown or even crash, especially if you have a presentation with many slides. To edit this chart & table: 1.Open the excel sheet “Sales history and projection” 2.Edit 3.Copy paste the updated chart and table in this slide as an image CAGR means Compound Annual Growth Rate, that is to say the average sales growth that the company reaches every year. The formula to automatically calculate CAGR is in the first table of the Excel sheet “Sales History & Projection”
2424 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now

Recommandé

Management Consultant Toolkit in powerpoint & Excel
Management Consultant Toolkit in powerpoint & ExcelManagement Consultant Toolkit in powerpoint & Excel
Management Consultant Toolkit in powerpoint & ExcelAurelien Domont, MBA
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Finance and Investment Toolkit - Framework, Best Practices and Templates
Finance and Investment Toolkit - Framework, Best Practices and TemplatesFinance and Investment Toolkit - Framework, Best Practices and Templates
Finance and Investment Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
 
Developing a Viable Business Proposal and Model
Developing a Viable Business Proposal and ModelDeveloping a Viable Business Proposal and Model
Developing a Viable Business Proposal and ModelJamiu Akangbe
 
Go-to-market Framework
Go-to-market FrameworkGo-to-market Framework
Go-to-market FrameworkDemand Metric
 
Management Consulting Toolkit - Framework, Best Practices and Templates
Management Consulting Toolkit - Framework, Best Practices and TemplatesManagement Consulting Toolkit - Framework, Best Practices and Templates
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
 
Sales, Marketing and Communication Strategy Toolkit
Sales, Marketing and Communication Strategy Toolkit Sales, Marketing and Communication Strategy Toolkit
Sales, Marketing and Communication Strategy Toolkit Aurelien Domont, MBA
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 

Recommandé

Management Consultant Toolkit in powerpoint & Excel
Management Consultant Toolkit in powerpoint & ExcelManagement Consultant Toolkit in powerpoint & Excel
Management Consultant Toolkit in powerpoint & ExcelAurelien Domont, MBA
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Finance and Investment Toolkit - Framework, Best Practices and Templates
Finance and Investment Toolkit - Framework, Best Practices and TemplatesFinance and Investment Toolkit - Framework, Best Practices and Templates
Finance and Investment Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
 
Developing a Viable Business Proposal and Model
Developing a Viable Business Proposal and ModelDeveloping a Viable Business Proposal and Model
Developing a Viable Business Proposal and ModelJamiu Akangbe
 
Go-to-market Framework
Go-to-market FrameworkGo-to-market Framework
Go-to-market FrameworkDemand Metric
 
Management Consulting Toolkit - Framework, Best Practices and Templates
Management Consulting Toolkit - Framework, Best Practices and TemplatesManagement Consulting Toolkit - Framework, Best Practices and Templates
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
 
Sales, Marketing and Communication Strategy Toolkit
Sales, Marketing and Communication Strategy Toolkit Sales, Marketing and Communication Strategy Toolkit
Sales, Marketing and Communication Strategy Toolkit Aurelien Domont, MBA
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkMark Officer
 
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...Aurelien Domont, MBA
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateFour Quadrant LLC
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market StrategiesShahab Farjampour
 
Corporate and Business Strategy Toolkit
Corporate and Business Strategy ToolkitCorporate and Business Strategy Toolkit
Corporate and Business Strategy ToolkitAurelien Domont, MBA
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market PlanDennis Antolin
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for StartupsPRT Systems
 
Sales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation SlidesSales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation SlidesSlideTeam
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkLink Cheng
 
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...Aurelien Domont, MBA
 
Strategic Planning Toolkit - Framework, Best Practices and Templates
Strategic Planning Toolkit - Framework, Best Practices and TemplatesStrategic Planning Toolkit - Framework, Best Practices and Templates
Strategic Planning Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
 
Sales Enablement Plan Playbook
Sales Enablement Plan PlaybookSales Enablement Plan Playbook
Sales Enablement Plan PlaybookDemand Metric
 
Modern Go-To-Market Framework
Modern Go-To-Market FrameworkModern Go-To-Market Framework
Modern Go-To-Market FrameworkJesse Hopps
 
Go To Market Workshop
Go To Market WorkshopGo To Market Workshop
Go To Market WorkshopOM Careers Society
 
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet Templates
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet TemplatesTOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet Templates
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet TemplatesAurelien Domont, MBA
 
Management Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint PresentationsManagement Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
 
New Product Development Process Complete Powerpoint Deck With Slides
New Product Development Process Complete Powerpoint Deck With SlidesNew Product Development Process Complete Powerpoint Deck With Slides
New Product Development Process Complete Powerpoint Deck With SlidesSlideTeam
 
Project Management Overall Approach
Project Management Overall ApproachProject Management Overall Approach
Project Management Overall ApproachAurelien Domont, MBA
 
Digital Transformation Strategy and Plan Template
Digital Transformation Strategy and Plan TemplateDigital Transformation Strategy and Plan Template
Digital Transformation Strategy and Plan TemplateAurelien Domont, MBA
 
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsSales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsAurelien Domont, MBA
 

Contenu connexe

Tendances

Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkMark Officer
 
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...Aurelien Domont, MBA
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateFour Quadrant LLC
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
Corporate and Business Strategy Toolkit
Corporate and Business Strategy ToolkitCorporate and Business Strategy Toolkit
Corporate and Business Strategy ToolkitAurelien Domont, MBA
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for StartupsPRT Systems
 
Sales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation SlidesSales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation SlidesSlideTeam
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkLink Cheng
 
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...Aurelien Domont, MBA
 
Strategic Planning Toolkit - Framework, Best Practices and Templates
Strategic Planning Toolkit - Framework, Best Practices and TemplatesStrategic Planning Toolkit - Framework, Best Practices and Templates
Strategic Planning Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
 
Sales Enablement Plan Playbook
Sales Enablement Plan PlaybookSales Enablement Plan Playbook
Sales Enablement Plan PlaybookDemand Metric
 
Modern Go-To-Market Framework
Modern Go-To-Market FrameworkModern Go-To-Market Framework
Modern Go-To-Market FrameworkJesse Hopps
 
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet Templates
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet TemplatesTOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet Templates
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet TemplatesAurelien Domont, MBA
 
Management Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint PresentationsManagement Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
 
New Product Development Process Complete Powerpoint Deck With Slides
New Product Development Process Complete Powerpoint Deck With SlidesNew Product Development Process Complete Powerpoint Deck With Slides
New Product Development Process Complete Powerpoint Deck With SlidesSlideTeam
 
Project Management Overall Approach
Project Management Overall ApproachProject Management Overall Approach
Project Management Overall ApproachAurelien Domont, MBA
 

Tendances (20)

Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy Template
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market Strategy
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
 
Corporate and Business Strategy Toolkit
Corporate and Business Strategy ToolkitCorporate and Business Strategy Toolkit
Corporate and Business Strategy Toolkit
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market Plan
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for Startups
 
Sales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation SlidesSales Strategy Plan Powerpoint Presentation Slides
Sales Strategy Plan Powerpoint Presentation Slides
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement Framework
 
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...
Leadership and Managerial Skills Toolkit - Framework, Best Practices and Temp...
 
Strategic Planning Toolkit - Framework, Best Practices and Templates
Strategic Planning Toolkit - Framework, Best Practices and TemplatesStrategic Planning Toolkit - Framework, Best Practices and Templates
Strategic Planning Toolkit - Framework, Best Practices and Templates
 
Sales Enablement Plan Playbook
Sales Enablement Plan PlaybookSales Enablement Plan Playbook
Sales Enablement Plan Playbook
 
Modern Go-To-Market Framework
Modern Go-To-Market FrameworkModern Go-To-Market Framework
Modern Go-To-Market Framework
 
Go To Market Workshop
Go To Market WorkshopGo To Market Workshop
Go To Market Workshop
 
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet Templates
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet TemplatesTOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet Templates
TOOLKIT: Templates for Powerpoint, Excel Tools & Spreadsheet Templates
 
Management Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint PresentationsManagement Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint Presentations
 
New Product Development Process Complete Powerpoint Deck With Slides
New Product Development Process Complete Powerpoint Deck With SlidesNew Product Development Process Complete Powerpoint Deck With Slides
New Product Development Process Complete Powerpoint Deck With Slides
 
Project Management Overall Approach
Project Management Overall ApproachProject Management Overall Approach
Project Management Overall Approach
 

Similaire à Marketing strategy and Plan Template

Digital Transformation Strategy and Plan Template
Digital Transformation Strategy and Plan TemplateDigital Transformation Strategy and Plan Template
Digital Transformation Strategy and Plan TemplateAurelien Domont, MBA
 
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsSales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsAurelien Domont, MBA
 
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...MarcovanHurne2
 
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...MarcovanHurne1
 
Business & consulting toolkits free sample in powerpoint
Business & consulting toolkits free sample in powerpointBusiness & consulting toolkits free sample in powerpoint
Business & consulting toolkits free sample in powerpointDonald Gest
 
Internal And External Marketing Elements PowerPoint Presentation Slides
Internal And External Marketing Elements PowerPoint Presentation SlidesInternal And External Marketing Elements PowerPoint Presentation Slides
Internal And External Marketing Elements PowerPoint Presentation SlidesSlideTeam
 
Marketing Environment PowerPoint Presentation Slides
Marketing Environment PowerPoint Presentation SlidesMarketing Environment PowerPoint Presentation Slides
Marketing Environment PowerPoint Presentation SlidesSlideTeam
 
Steps In Project Appraisal Process PowerPoint Presentation Slides
Steps In Project Appraisal Process PowerPoint Presentation SlidesSteps In Project Appraisal Process PowerPoint Presentation Slides
Steps In Project Appraisal Process PowerPoint Presentation SlidesSlideTeam
 
environmental-policy-to-combat-global-warming-pitch-deck.pptx
environmental-policy-to-combat-global-warming-pitch-deck.pptxenvironmental-policy-to-combat-global-warming-pitch-deck.pptx
environmental-policy-to-combat-global-warming-pitch-deck.pptxDaniellaAisharaGarci
 
Capacity Development Powerpoint Presentation Slides
Capacity Development Powerpoint Presentation SlidesCapacity Development Powerpoint Presentation Slides
Capacity Development Powerpoint Presentation SlidesSlideTeam
 
Change Control Description PowerPoint Presentation Slides
Change Control Description PowerPoint Presentation Slides Change Control Description PowerPoint Presentation Slides
Change Control Description PowerPoint Presentation Slides SlideTeam
 
Project Appraisal Concepts Methods And Techniques PowerPoint Presentation Sli...
Project Appraisal Concepts Methods And Techniques PowerPoint Presentation Sli...Project Appraisal Concepts Methods And Techniques PowerPoint Presentation Sli...
Project Appraisal Concepts Methods And Techniques PowerPoint Presentation Sli...SlideTeam
 
Multiprotocol Label Switching System Pitch Deck by Slidesgo.pptx
Multiprotocol Label Switching System Pitch Deck by Slidesgo.pptxMultiprotocol Label Switching System Pitch Deck by Slidesgo.pptx
Multiprotocol Label Switching System Pitch Deck by Slidesgo.pptxCESARAUGUSTOGALEANOT
 
Total Market Share PowerPoint Presentation Slides
Total Market Share PowerPoint Presentation SlidesTotal Market Share PowerPoint Presentation Slides
Total Market Share PowerPoint Presentation SlidesSlideTeam
 
Market Penetration Strategy PowerPoint Presentation Slides
Market Penetration Strategy PowerPoint Presentation Slides Market Penetration Strategy PowerPoint Presentation Slides
Market Penetration Strategy PowerPoint Presentation Slides SlideTeam
 
Green-Polygon-Smile-PowerPoint-Templates (1).pptx
Green-Polygon-Smile-PowerPoint-Templates (1).pptxGreen-Polygon-Smile-PowerPoint-Templates (1).pptx
Green-Polygon-Smile-PowerPoint-Templates (1).pptxHafsaElMessaoudi1
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessSalesforce Marketing Cloud
 
AOP PowerPoint Presentation Slides
AOP PowerPoint Presentation Slides AOP PowerPoint Presentation Slides
AOP PowerPoint Presentation Slides SlideTeam
 

Similaire à Marketing strategy and Plan Template (20)

Digital Transformation Strategy and Plan Template
Digital Transformation Strategy and Plan TemplateDigital Transformation Strategy and Plan Template
Digital Transformation Strategy and Plan Template
 
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsSales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
 
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
 
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital...
 
Business & consulting toolkits free sample in powerpoint
Business & consulting toolkits free sample in powerpointBusiness & consulting toolkits free sample in powerpoint
Business & consulting toolkits free sample in powerpoint
 
Internal And External Marketing Elements PowerPoint Presentation Slides
Internal And External Marketing Elements PowerPoint Presentation SlidesInternal And External Marketing Elements PowerPoint Presentation Slides
Internal And External Marketing Elements PowerPoint Presentation Slides
 
Marketing Environment PowerPoint Presentation Slides
Marketing Environment PowerPoint Presentation SlidesMarketing Environment PowerPoint Presentation Slides
Marketing Environment PowerPoint Presentation Slides
 
Steps In Project Appraisal Process PowerPoint Presentation Slides
Steps In Project Appraisal Process PowerPoint Presentation SlidesSteps In Project Appraisal Process PowerPoint Presentation Slides
Steps In Project Appraisal Process PowerPoint Presentation Slides
 
environmental-policy-to-combat-global-warming-pitch-deck.pptx
environmental-policy-to-combat-global-warming-pitch-deck.pptxenvironmental-policy-to-combat-global-warming-pitch-deck.pptx
environmental-policy-to-combat-global-warming-pitch-deck.pptx
 
Capacity Development Powerpoint Presentation Slides
Capacity Development Powerpoint Presentation SlidesCapacity Development Powerpoint Presentation Slides
Capacity Development Powerpoint Presentation Slides
 
Change Control Description PowerPoint Presentation Slides
Change Control Description PowerPoint Presentation Slides Change Control Description PowerPoint Presentation Slides
Change Control Description PowerPoint Presentation Slides
 
Project Appraisal Concepts Methods And Techniques PowerPoint Presentation Sli...
Project Appraisal Concepts Methods And Techniques PowerPoint Presentation Sli...Project Appraisal Concepts Methods And Techniques PowerPoint Presentation Sli...
Project Appraisal Concepts Methods And Techniques PowerPoint Presentation Sli...
 
Multiprotocol Label Switching System Pitch Deck by Slidesgo.pptx
Multiprotocol Label Switching System Pitch Deck by Slidesgo.pptxMultiprotocol Label Switching System Pitch Deck by Slidesgo.pptx
Multiprotocol Label Switching System Pitch Deck by Slidesgo.pptx
 
Total Market Share PowerPoint Presentation Slides
Total Market Share PowerPoint Presentation SlidesTotal Market Share PowerPoint Presentation Slides
Total Market Share PowerPoint Presentation Slides
 
Market Penetration Strategy PowerPoint Presentation Slides
Market Penetration Strategy PowerPoint Presentation Slides Market Penetration Strategy PowerPoint Presentation Slides
Market Penetration Strategy PowerPoint Presentation Slides
 
Green-Polygon-Smile-PowerPoint-Templates (1).pptx
Green-Polygon-Smile-PowerPoint-Templates (1).pptxGreen-Polygon-Smile-PowerPoint-Templates (1).pptx
Green-Polygon-Smile-PowerPoint-Templates (1).pptx
 
Swot analysis
Swot analysisSwot analysis
Swot analysis
 
Marketing Plan
Marketing Plan Marketing Plan
Marketing Plan
 
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving SuccessHow CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
How CareerBuilder.com Aligns Marketing and Sales for Revenue-Driving Success
 
AOP PowerPoint Presentation Slides
AOP PowerPoint Presentation Slides AOP PowerPoint Presentation Slides
AOP PowerPoint Presentation Slides
 

Plus de Aurelien Domont, MBA

Supply Chain Strategy Toolkit, Playbook and Templates
Supply Chain Strategy Toolkit, Playbook and TemplatesSupply Chain Strategy Toolkit, Playbook and Templates
Supply Chain Strategy Toolkit, Playbook and TemplatesAurelien Domont, MBA
 
Digital Transformation Strategy, Blueprint and Toolkit
Digital Transformation Strategy, Blueprint and ToolkitDigital Transformation Strategy, Blueprint and Toolkit
Digital Transformation Strategy, Blueprint and ToolkitAurelien Domont, MBA
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Warren Buffet Value Investing Strategy Toolkit and Excel Templates
Warren Buffet Value Investing Strategy Toolkit and Excel TemplatesWarren Buffet Value Investing Strategy Toolkit and Excel Templates
Warren Buffet Value Investing Strategy Toolkit and Excel TemplatesAurelien Domont, MBA
 
Business Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitBusiness Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitAurelien Domont, MBA
 
Financial Modeling, Planning & Analysis Toolkit and Templates
Financial Modeling, Planning & Analysis Toolkit and TemplatesFinancial Modeling, Planning & Analysis Toolkit and Templates
Financial Modeling, Planning & Analysis Toolkit and TemplatesAurelien Domont, MBA
 
Customer Experience Strategy & Design Thinking Toolkit
Customer Experience Strategy & Design Thinking ToolkitCustomer Experience Strategy & Design Thinking Toolkit
Customer Experience Strategy & Design Thinking ToolkitAurelien Domont, MBA
 
Leadership Development Toolkit: Templates, Training and Program Framework
Leadership Development Toolkit: Templates, Training and Program FrameworkLeadership Development Toolkit: Templates, Training and Program Framework
Leadership Development Toolkit: Templates, Training and Program FrameworkAurelien Domont, MBA
 
Lean 6 Sigma Toolkit in PowerPoint and Excel
Lean 6 Sigma Toolkit in PowerPoint and ExcelLean 6 Sigma Toolkit in PowerPoint and Excel
Lean 6 Sigma Toolkit in PowerPoint and ExcelAurelien Domont, MBA
 
Risk Management Toolkit: Strategy, Framework and Best Practices
Risk Management Toolkit: Strategy, Framework and Best PracticesRisk Management Toolkit: Strategy, Framework and Best Practices
Risk Management Toolkit: Strategy, Framework and Best PracticesAurelien Domont, MBA
 
Sales, Marketing and Communication Toolkit
Sales, Marketing and Communication ToolkitSales, Marketing and Communication Toolkit
Sales, Marketing and Communication ToolkitAurelien Domont, MBA
 
HR and Talent Management Toolkit, Strategy and Templates
HR and Talent Management Toolkit, Strategy and TemplatesHR and Talent Management Toolkit, Strategy and Templates
HR and Talent Management Toolkit, Strategy and TemplatesAurelien Domont, MBA
 
Program, Project and Change Management Toolkit and Playbook
Program, Project and Change Management Toolkit and PlaybookProgram, Project and Change Management Toolkit and Playbook
Program, Project and Change Management Toolkit and PlaybookAurelien Domont, MBA
 
Operating Model & Organization Design Toolkit and Playbook
Operating Model & Organization Design Toolkit and PlaybookOperating Model & Organization Design Toolkit and Playbook
Operating Model & Organization Design Toolkit and PlaybookAurelien Domont, MBA
 
Post Merger Integration Toolkit - Frameworks, Best Practices and Templates
Post Merger Integration Toolkit - Frameworks, Best Practices and TemplatesPost Merger Integration Toolkit - Frameworks, Best Practices and Templates
Post Merger Integration Toolkit - Frameworks, Best Practices and TemplatesAurelien Domont, MBA
 
Corporate/Business Strategy & Strategic Planning Toolkit
Corporate/Business Strategy & Strategic Planning ToolkitCorporate/Business Strategy & Strategic Planning Toolkit
Corporate/Business Strategy & Strategic Planning ToolkitAurelien Domont, MBA
 
Corporate and Project Risk Management Toolkit
Corporate and Project Risk Management Toolkit Corporate and Project Risk Management Toolkit
Corporate and Project Risk Management Toolkit Aurelien Domont, MBA
 
Operating Model and Organization Design Toolkit
Operating Model and Organization Design Toolkit Operating Model and Organization Design Toolkit
Operating Model and Organization Design Toolkit Aurelien Domont, MBA
 

Plus de Aurelien Domont, MBA (20)

Supply Chain Strategy Toolkit, Playbook and Templates
Supply Chain Strategy Toolkit, Playbook and TemplatesSupply Chain Strategy Toolkit, Playbook and Templates
Supply Chain Strategy Toolkit, Playbook and Templates
 
Digital Transformation Strategy, Blueprint and Toolkit
Digital Transformation Strategy, Blueprint and ToolkitDigital Transformation Strategy, Blueprint and Toolkit
Digital Transformation Strategy, Blueprint and Toolkit
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Warren Buffet Value Investing Strategy Toolkit and Excel Templates
Warren Buffet Value Investing Strategy Toolkit and Excel TemplatesWarren Buffet Value Investing Strategy Toolkit and Excel Templates
Warren Buffet Value Investing Strategy Toolkit and Excel Templates
 
Business Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitBusiness Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship Toolkit
 
Financial Modeling, Planning & Analysis Toolkit and Templates
Financial Modeling, Planning & Analysis Toolkit and TemplatesFinancial Modeling, Planning & Analysis Toolkit and Templates
Financial Modeling, Planning & Analysis Toolkit and Templates
 
Customer Experience Strategy & Design Thinking Toolkit
Customer Experience Strategy & Design Thinking ToolkitCustomer Experience Strategy & Design Thinking Toolkit
Customer Experience Strategy & Design Thinking Toolkit
 
Leadership Development Toolkit: Templates, Training and Program Framework
Leadership Development Toolkit: Templates, Training and Program FrameworkLeadership Development Toolkit: Templates, Training and Program Framework
Leadership Development Toolkit: Templates, Training and Program Framework
 
Lean 6 Sigma Toolkit in PowerPoint and Excel
Lean 6 Sigma Toolkit in PowerPoint and ExcelLean 6 Sigma Toolkit in PowerPoint and Excel
Lean 6 Sigma Toolkit in PowerPoint and Excel
 
Risk Management Toolkit: Strategy, Framework and Best Practices
Risk Management Toolkit: Strategy, Framework and Best PracticesRisk Management Toolkit: Strategy, Framework and Best Practices
Risk Management Toolkit: Strategy, Framework and Best Practices
 
Sales, Marketing and Communication Toolkit
Sales, Marketing and Communication ToolkitSales, Marketing and Communication Toolkit
Sales, Marketing and Communication Toolkit
 
HR and Talent Management Toolkit, Strategy and Templates
HR and Talent Management Toolkit, Strategy and TemplatesHR and Talent Management Toolkit, Strategy and Templates
HR and Talent Management Toolkit, Strategy and Templates
 
Program, Project and Change Management Toolkit and Playbook
Program, Project and Change Management Toolkit and PlaybookProgram, Project and Change Management Toolkit and Playbook
Program, Project and Change Management Toolkit and Playbook
 
Operating Model & Organization Design Toolkit and Playbook
Operating Model & Organization Design Toolkit and PlaybookOperating Model & Organization Design Toolkit and Playbook
Operating Model & Organization Design Toolkit and Playbook
 
Post Merger Integration Toolkit - Frameworks, Best Practices and Templates
Post Merger Integration Toolkit - Frameworks, Best Practices and TemplatesPost Merger Integration Toolkit - Frameworks, Best Practices and Templates
Post Merger Integration Toolkit - Frameworks, Best Practices and Templates
 
Mergers and Acquisitions Toolkit
Mergers and Acquisitions ToolkitMergers and Acquisitions Toolkit
Mergers and Acquisitions Toolkit
 
Management Consulting Toolkit
Management Consulting ToolkitManagement Consulting Toolkit
Management Consulting Toolkit
 
Corporate/Business Strategy & Strategic Planning Toolkit
Corporate/Business Strategy & Strategic Planning ToolkitCorporate/Business Strategy & Strategic Planning Toolkit
Corporate/Business Strategy & Strategic Planning Toolkit
 
Corporate and Project Risk Management Toolkit
Corporate and Project Risk Management Toolkit Corporate and Project Risk Management Toolkit
Corporate and Project Risk Management Toolkit
 
Operating Model and Organization Design Toolkit
Operating Model and Organization Design Toolkit Operating Model and Organization Design Toolkit
Operating Model and Organization Design Toolkit
 

Dernier

Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development PlanRyanair Marketing and business development Plan
Ryanair Marketing and business development Plandrkarimsaber
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 

Dernier (20)

Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development PlanRyanair Marketing and business development Plan
Ryanair Marketing and business development Plan
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 

Marketing strategy and Plan Template

  • 1. 11 Marketing Strategy & Plan Template Download and reuse this Powerpoint presentation at www.slidebooks.com
  • 2. 22 Marketing CEO: insert your own text Chief Marketing Officer: insert your own text Author: insert your own text Date: insert your own text Version No: E.g. 1.0 for final / 0.1 for drafts Strategy & Plan Replace this logo by your own logo
  • 3. 33 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit The section 2, 3, 4 and 5 with help you create an internal and external analysis of your company The section 6, 7, 8 and 9 will help you create your Marketing strategy, based on the internal and external analysis of your company Section 10 is about “Planning” and section 11 about “Implementing”
  • 4. 44 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
  • 5. 55 Executive Summary Mission & Vision Marketing Strategic Objectives Budget & Headcounts Mission: Insert your own text Vision: Insert your own text Insert strategic objective #1 Insert strategic objective #2 Insert strategic objective #3 Digital Marketing Levers Insert your own text Product, Price & Channel of Distribution Traditional Marketing Levers Product: Insert your own text Price: Insert your own text Channel of Distribution: Insert your own text Product: Insert your own text Price: Insert your own text Channel of Distribution: Insert your own text Budget: Insert your own text Headcount: Insert your own text Depending on what you want to emphasize, you may decide to put different sections in the dark blue rectangle Even if this slide is the first one of the presentation, it needs to be done last
  • 6. 66 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
  • 7. 77 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
  • 8. 88 PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. PESTLE P E S T E L Technological • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Legal • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Environmental • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Political • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Economical • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Social • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Insert here any political factors that impact or could potentially impact the Business. These political factors can be local, national or international. Examples: A new government, a new initiative, a change of policy, etc. Insert here any Economical factors that impact or could potentially impact the Business. Examples: A change in disposable income, an economic downturns, the availability of bank loans, etc. Insert here any Sociological factors that impact or could potentially impact the Business. Examples: The demographic change of a company’s customers, a change in the cultural habits of the population, a change in lifestyle, etc.
  • 9. 99 PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. PESTLE P E S T E L Technological • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Legal • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Environmental • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Political • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Economical • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Social • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Insert here any Technological factors that impact or could potentially impact the Business. Examples: A new software, device, patents, etc. Insert here any Legal factors that impact or could potentially impact the Business. Examples: International selling laws, health and safety requirement, Data protection, competitive regulations, employment law, etc. Insert here any Environmental factors that impact or could potentially impact the Business. Examples: the use of plastic bags for goods, the use of electrical cars, customer values, environmental regulations, etc.
  • 10. 1010 Target Market Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Target Market description • Describe in this text block your target market(s), that is to say the group of customers that you want to market your products to. • To identify your target market(s), you can use customer segmentations such as: ✓ Geographic segmentation ✓ Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household size, and stage in the family life cycle) ✓ Attitudes ✓ Psychological profiles
  • 11. 1111 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text TAM refers to the global revenue opportunity available for a product or service Some sources of information such as government data, trade associations, financial data from major players and customer surveys should help you to provide a rough estimation SAM refers to the percentage of the Total Available Market (TAM) that you can actually serve
  • 12. 1212 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text Target market refers to the group of customers that you want to market your products to Your market share refers to a percentage of your target market
  • 13. 1313 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • A simple way of forecasting the market growth is to extrapolate historical data into the future • A more accurate way is to study growth drivers such as demographic information and sales growth in complementary products
  • 14. 1414 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
  • 15. 1515 Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Caption: Low Average High The Porter’s Five Forces tool is helpful to assess the attractiveness and profitability of a market or industry by analyzing the forces acting upon it Example within the airline industry: British Airways, British Midland, Virgin Atlantic
  • 16. 1616 Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Caption: Low Average High Example within the airline industry: New foreign airlines or domestic airlines Example within the airline industry: Fuel companies, Aircraft companies or Catering suppliers Example within the airline industry: Business travelers or Pleasure travelers Example within the airline industry: Bus, Rail, Car Video conferencing
  • 17. 1717 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
  • 18. 1818 Competitor Identification Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 1.Key National Competitors 2.Key International Competitors • Competitor A • Competitor B • Competitor C • Competitor D • Competitor E • Competitor F • Competitor G • Competitor H 3.Substitutes 4.New Entrants • Competitor I • Competitor J • Competitor K • Competitor L • Competitor M • Competitor N • Competitor O
  • 19. 1919 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
  • 20. 2020 Competitor Benchmarking (1/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Revenue Profit Market share Main activity Number of employee Product quality Insert your own text Competitor A Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Competitor B Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Competitor D Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Compare your competitors with relevant criteria
  • 21. 2121 Competitor Benchmarking (2/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 20 15 10 5 0 -5 Gaining market share Losing market share Average market growth 0 10 20 30 40 50 CompanyGrowth(%) Market Share (%) Insert title 60 Insert company name Insert company name Insert company name Insert company name This matrix will help you to visually compare your competitors. The matrix usually uses market share (x axis) and company growth (y axis).However, depending on your situation, you may decide to use different criteria for your x axis and y axis
  • 22. 2222 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
  • 23. 2323 Total Sales History Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. $1,436,667 $1,525,333 $2,005,000 $2,226,667 $2,448,333 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 2014 2015 2016 2017 2018 Total Sales (US$) CAGR = 14% The best practice is to always create the charts in Excel, and then copy past the charts in Powerpoint as an image. Creating charts from Powerpoint makes the Powerpoint application slowdown or even crash, especially if you have a presentation with many slides. To edit this chart & table: 1.Open the excel sheet “Sales history and projection” 2.Edit 3.Copy paste the updated chart and table in this slide as an image CAGR means Compound Annual Growth Rate, that is to say the average sales growth that the company reaches every year. The formula to automatically calculate CAGR is in the first table of the Excel sheet “Sales History & Projection”
  • 24. 2424 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now