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Marketing strategy and Plan Template

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Easily define & implement your Marketing Strategy & Plan in 11 simple steps. This Marketing Strategy & Plan Template is an international Bestseller created after more than 300 hours of work by ex-Havas, McKinsey & Deloitte Consultants, specialized in Marketing & Strategy. Don’t reinvent the wheel and increase your productivity.

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Marketing strategy and Plan Template

  1. 1. 11 Marketing Strategy & Plan Template Download and reuse this Powerpoint presentation at www.slidebooks.com
  2. 2. 22 Marketing CEO: insert your own text Chief Marketing Officer: insert your own text Author: insert your own text Date: insert your own text Version No: E.g. 1.0 for final / 0.1 for drafts Strategy & Plan Replace this logo by your own logo
  3. 3. 33 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit The section 2, 3, 4 and 5 with help you create an internal and external analysis of your company The section 6, 7, 8 and 9 will help you create your Marketing strategy, based on the internal and external analysis of your company Section 10 is about “Planning” and section 11 about “Implementing”
  4. 4. 44 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
  5. 5. 55 Executive Summary Mission & Vision Marketing Strategic Objectives Budget & Headcounts Mission: Insert your own text Vision: Insert your own text Insert strategic objective #1 Insert strategic objective #2 Insert strategic objective #3 Digital Marketing Levers Insert your own text Product, Price & Channel of Distribution Traditional Marketing Levers Product: Insert your own text Price: Insert your own text Channel of Distribution: Insert your own text Product: Insert your own text Price: Insert your own text Channel of Distribution: Insert your own text Budget: Insert your own text Headcount: Insert your own text Depending on what you want to emphasize, you may decide to put different sections in the dark blue rectangle Even if this slide is the first one of the presentation, it needs to be done last
  6. 6. 66 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
  7. 7. 77 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
  8. 8. 88 PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. PESTLE P E S T E L Technological • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Legal • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Environmental • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Political • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Economical • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Social • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Insert here any political factors that impact or could potentially impact the Business. These political factors can be local, national or international. Examples: A new government, a new initiative, a change of policy, etc. Insert here any Economical factors that impact or could potentially impact the Business. Examples: A change in disposable income, an economic downturns, the availability of bank loans, etc. Insert here any Sociological factors that impact or could potentially impact the Business. Examples: The demographic change of a company’s customers, a change in the cultural habits of the population, a change in lifestyle, etc.
  9. 9. 99 PESTLE Analysis Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. PESTLE P E S T E L Technological • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Legal • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Environmental • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Political • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Economical • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Social • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text • Replace the text by your own text Insert here any Technological factors that impact or could potentially impact the Business. Examples: A new software, device, patents, etc. Insert here any Legal factors that impact or could potentially impact the Business. Examples: International selling laws, health and safety requirement, Data protection, competitive regulations, employment law, etc. Insert here any Environmental factors that impact or could potentially impact the Business. Examples: the use of plastic bags for goods, the use of electrical cars, customer values, environmental regulations, etc.
  10. 10. 1010 Target Market Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Target Market description • Describe in this text block your target market(s), that is to say the group of customers that you want to market your products to. • To identify your target market(s), you can use customer segmentations such as: ✓ Geographic segmentation ✓ Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household size, and stage in the family life cycle) ✓ Attitudes ✓ Psychological profiles
  11. 11. 1111 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text TAM refers to the global revenue opportunity available for a product or service Some sources of information such as government data, trade associations, financial data from major players and customer surveys should help you to provide a rough estimation SAM refers to the percentage of the Total Available Market (TAM) that you can actually serve
  12. 12. 1212 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text Target market refers to the group of customers that you want to market your products to Your market share refers to a percentage of your target market
  13. 13. 1313 Target Market Size & Growth Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Total Available Market (TAM) Serviceable Available Market (SAM) Target Market Market Share • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • Description: Insert your own text • Size: Insert your own text • Growth: Insert your own text • A simple way of forecasting the market growth is to extrapolate historical data into the future • A more accurate way is to study growth drivers such as demographic information and sales growth in complementary products
  14. 14. 1414 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
  15. 15. 1515 Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Caption: Low Average High The Porter’s Five Forces tool is helpful to assess the attractiveness and profitability of a market or industry by analyzing the forces acting upon it Example within the airline industry: British Airways, British Midland, Virgin Atlantic
  16. 16. 1616 Market Profitability Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Porter’s 5 Forces Intensity of Competitive Rivalry Insert your own text Threat of New Entrants • Insert your own text • Insert your own text • Insert your own text Threat of Substitute Products • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Buyers • Insert your own text • Insert your own text • Insert your own text Bargaining Power of Suppliers • Insert your own text • Insert your own text • Insert your own text Caption: Low Average High Example within the airline industry: New foreign airlines or domestic airlines Example within the airline industry: Fuel companies, Aircraft companies or Catering suppliers Example within the airline industry: Business travelers or Pleasure travelers Example within the airline industry: Bus, Rail, Car Video conferencing
  17. 17. 1717 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
  18. 18. 1818 Competitor Identification Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 1.Key National Competitors 2.Key International Competitors • Competitor A • Competitor B • Competitor C • Competitor D • Competitor E • Competitor F • Competitor G • Competitor H 3.Substitutes 4.New Entrants • Competitor I • Competitor J • Competitor K • Competitor L • Competitor M • Competitor N • Competitor O
  19. 19. 1919 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
  20. 20. 2020 Competitor Benchmarking (1/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. Revenue Profit Market share Main activity Number of employee Product quality Insert your own text Competitor A Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Competitor B Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Competitor D Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Compare your competitors with relevant criteria
  21. 21. 2121 Competitor Benchmarking (2/2) Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. 20 15 10 5 0 -5 Gaining market share Losing market share Average market growth 0 10 20 30 40 50 CompanyGrowth(%) Market Share (%) Insert title 60 Insert company name Insert company name Insert company name Insert company name This matrix will help you to visually compare your competitors. The matrix usually uses market share (x axis) and company growth (y axis).However, depending on your situation, you may decide to use different criteria for your x axis and y axis
  22. 22. 2222 Table of Content 1. Executive Summary 2. Market Analysis 3. Competitor Analysis 4. Sales Analysis 5. SWOT 6. Marketing Strategic Objectives 7. Marketing Team & Budget 8. Digital & Traditional Marketing Levers to reach our Strategic Objectives 9. Products, Prices & Channels of Distribution 10. Marketing Plan 11. Dashboards to Track & Manage Progress 12. Exhibit
  23. 23. 2323 Total Sales History Replace this text by your own text. Provide the key takeaway of this Powerpoint slide, so if your CEO or Manager is busy, he does not have to read the whole slide. $1,436,667 $1,525,333 $2,005,000 $2,226,667 $2,448,333 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 2014 2015 2016 2017 2018 Total Sales (US$) CAGR = 14% The best practice is to always create the charts in Excel, and then copy past the charts in Powerpoint as an image. Creating charts from Powerpoint makes the Powerpoint application slowdown or even crash, especially if you have a presentation with many slides. To edit this chart & table: 1.Open the excel sheet “Sales history and projection” 2.Edit 3.Copy paste the updated chart and table in this slide as an image CAGR means Compound Annual Growth Rate, that is to say the average sales growth that the company reaches every year. The formula to automatically calculate CAGR is in the first table of the Excel sheet “Sales History & Projection”
  24. 24. 2424 To download & Reuse the remaining 60 Powerpoint slides & 8 Excel sheets, click below: Download Now
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  • BySlidebooks

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Easily define & implement your Marketing Strategy & Plan in 11 simple steps. This Marketing Strategy & Plan Template is an international Bestseller created after more than 300 hours of work by ex-Havas, McKinsey & Deloitte Consultants, specialized in Marketing & Strategy. Don’t reinvent the wheel and increase your productivity.

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