More Content, Less Work with DAM
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More Content, Less Work with DAM
- 2. www.bynder.com | info@bynder.com More Content, Less Work with DAM
- 3. Today’sSpeakers Cathy McKnight VP Consulting Digital Clarity Group Brian Kavanaugh Marketing Strategist Bynder
- 5. Landscape Over 1/4 of the world has the internet in its pocket in the form of a smartphone (Statista, 2016) People touched their phones 2,617 times /day last year (Dscout via Network World, 2016) More internet traffic forecasted in 2017 than in 1984-2012 (Cisco, 2013)
- 6. Landscape “Digital Marketing” is redundant (Salesforce, 2016) Omnichannel marketing is next “Age of the Consumer” (Forrester) Rise of the “CDMO”
- 7. DAM as part of the customer experience ecosystem 64
- 9. Not everything saying it is a DAM, is.
- 11. Omnichannel Marketing 64% of marketers cite lack of resources and investments as their top barrier to omnichannel marketing (The CMO Club, 2015) 16% of marketers feel that their organizations are delivering customer experiences that truly fulfill brand promises (CMO Council, 2016) 88% of customers expect consistent interactions across channels (HuffPo, 2016) Omnichannel marketing = marketing in 2017
- 12. Omnichannel: Be Everywhere! More content demanded from teams Each new channel or medium has new specs & new intricacies More people + same process = not scalable Not about today’s trends, about scaling for tomorrow
- 13. More Content: The Marketer’s Toolbelt in DAM Cropping Channel-ready versions Dynamic collections Send to print Result: more content with streamlined work Result: accomplish more and adhere to brand guidelines
- 14. www.bynder.com | info@bynder.com Specific Use Case: Global Structure, Local Feel
- 15. www.bynder.com | info@bynder.com CMS DAM solution Website Creative Suite Analytics CRM Social Channels
- 17. DAM 101: Where to start and what to look for Where to start Stakeholders Requirements: must have, nice to haves Delivery: on-prem vs. cloud Partners What to look for Technical implications: security, architecture, integrations, etc. How it will be implemented/set-up: internal team, vendor, implementation partner Roadmap: Does it meet today’s needs, and tomorrow’s
- 18. Streamliningcontentoperations What to expect Editorial Content Creation Version History Translations Content Approval Assembling Assets Multi-Channel Publishing Communicate and collaborate with colleagues and agencies Streamline and automate media creation projects
- 19. The business impact of the right DAM A DAM acts as a single source of truth bringing together people, processes, and data. DAM: Accelerates marketers Optimizes designers Empowers sales Involves IT Creates efficiencies for agencies Makes things easier for distributors
- 20. Making DAM work for you and your team Buy-in Clearly defined roles and responsibilities KPIs and benchmarking Setting a path Community Process Technology Organization Objectives Content
- 21. Getting the DAM conversation going Engage the enterprise, not just marketing, and talk about: Time savings Facilitated access to assets; from anywhere, any time Improved communication and better project management Security benefits Cost savings
- 22. The new DAM ideal Well integrated User friendly Efficiency creating AnalyzableCustomizable
- 24. www.bynder.com | info@bynder.com Questions? Cathy McKnight cmcknight@digitalclaritygroup.com Digital Clarity Group Brian Kavanaugh brian.kavanaugh@bynder.com Bynder
- 25. Keep the conversation going! NEW Definitive Guide to Digital Asset Management Bynder.com/en/resources-downloads