APIs can help you to address some of your most pressing business and technology challenges. But a truly effective API program must be designed to evolve as technologies emerge and customer needs change. To succeed, you will need to create a truly coordinated business and technology program. This presentation outlines five key strategies for planning and managing an API program that will provide consistently good ROI over the long term. API360: The Complete API Strategy Model for the Enterprise To learn more about best practices that will help you to create an end-to-end plan for API success, read this new eBook from CA Technologies and the API Academy Download the eBook Today http://transform.ca.com/486517-API360-Complete-API-Strategy-Model-eBook.html?mrm=425887&cid=GLOB-SMM-ABUS-AAR-000072-00000576

1. 5 Essential Strategies
for a Robust API Program

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The API opportunity
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APIs can help you to address some of your most pressing business
and technology challenges – creating mobile apps, delivering services
via new channels and more
In the context of a constantly changing digital ecosystem, a truly effective
API program must be designed to evolve as technologies emerge
and customer needs change

3. 3 © 2015 CA. ALL RIGHTS RESERVED.
3 © 2015 CA. ALL RIGHTS RESERVED.
Get ROI on your APIs
To succeed with APIs, you will need to create a coordinated business and technology
program that embraces everything from interface design, to product management
and beyond
This presentation outlines five key strategies for planning and managing an API
program that will provide consistently good return on investment over the long term

4. 4 © 2015 CA. ALL RIGHTS RESERVED.
APIs aren’t just technical solutions, they’re enablers of new business opportunities
and – as such – they demand to be treated as products in themselves
By applying product management practices to your APIs, you can help to ensure your
API program continues to deliver value as the needs of the market develop
Treat your API like a product
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Video - APIs are Your Best Products
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Learn more >

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Concentrate on the developer experience
2
Whether your APIs are aimed
at internal or external developers,
they will only create long-term value
for your business if they offer
something of real value to developers
Your APIs must be architected
in a way that makes it quick, easy
and compelling for developers to
create apps featuring truly powerful,
otherwise unavailable functionality
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Video - Do Developers Dream of Electric Sheep?
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To make your APIs user-friendly,
compelling and powerful for
developers, you must enable these
developers to use their preferred
standards and formats
This means converting legacy systems
to Web-friendly, RESTful standards
and empowering developers
to employ mobile-specific protocols
like XMPP and WebSocket
Deliver data in appropriate formats
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Video - It’s Not Open Data Unless it’s Usable Data
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As new online channels emerge – like the Internet of Things and the Industrial Internet
– the needs of connected consumers and app developers are bound to change
Your API strategy and design must be flexible from the ground up, so that it is able to
address new channels, platforms, standards and protocols, as and when they arise
Plan for emerging channels
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Video - APIs and IoT
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These strategies are dependent on an organizational culture where business and
technical stakeholders collaborate to coordinate every aspect of your API program
This means not only coordinating API strategy, design and management but also
ensuring the aims of your API program align with your broader business goals
Coordinate everything
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Video - API360: An Introduction
Learn more >
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9. API360: The Complete API Strategy
Model for the Enterprise
To learn more about best practices that will help you to create an end-to-end plan for
API success, read this new eBook from CA Technologies and the API Academy
Download the eBook today >