Case Study: Zain Kuwait Accelerates Digital Transformation in Telco with APIs and CA API Management

World®
’16
Case Study: Zain Kuwait Accelerates
Digital Transformation in Telco with
APIs and CA API Management
Mahmoud Abu-Ghali - Enterprise Architecture Manager - Zain Kuwait
DO3X12S
DEVOPS

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The content provided in this CA World 2016 presentation is intended for informational purposes only and does not form any type of
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For Informational Purposes Only
Terms of this Presentation

Abstract
As the leading mobile operator in Kuwait, Zain has focused heavily on using APIs to
accelerate innovation and development, both internally and through its
commercial partners.
In this session, Enterprise Architecture Manager Mahmoud Abu-Ghali will shed
light on how his group has leveraged both APIs and CA API Management solutions
to tear down silos, improve development, and rollout, reduce middleware costs,
and enhance access to crucial services such as SMS, identity, location and billing.
Mahmoud
Abu-Ghali
Zain Kuwait
Solutions and Services
Development
Department Manager

Agenda
ABOUT ZAIN
ZAIN KUWAIT SOA ARCHITECTURE
ZAIN KUWAIT API MANAGEMENT JOURNEY
CA API MANAGEMENT AS AN ENABLER
ENABLED USE CASES
1
2
3
4
5

About Zain Group
Highlights (Q3 2016)

About Zain Group

About Zain Kuwait
Market Share Financials

About Zain Kuwait
§ Zain Kuwait is the Group’s ﬂagship operation, established in 1983
§ The first telecom operator to launch commercial GSM service in the region in 1994
§ Revenue was USD 803 million with a healthy EBITDA margin of 49%
§ Maintained its market with 37% market share, serving 2.9 million customers
§ Zain’s nationwide 4G LTE network covers Kuwait through 1,969 network sites
§ 1200 employees: 240 in Technology

Zain Kuwait SOA Approach
Followed TMForum’s eTOM Standard to Derive Needed Service Capabilities Exposure
Developers, Channels, Partners
Customer ServiceProduct Resource
Supplier /
Partner
Enterprise
Common
Business
Entities
Network and Service Infrastructure
Service- Oriented
Enterprise Integration
•Service
•Service Specification
• Resource
•Resource Specification
•Customer
•Customer Order
•Customer Problem
•Customer Bill Collection
•Customer Interaction
•Customer Bill Inquiry
•External Access
Market/Sales
•Marketing Campaign
• Product
•Product Specification

What Research Firms Said About Us
Source: Telecoms APIs: Carriers give up on long tail and standardization
Guillermo Escofet, Informa Telecoms & Media, 06 March 2014

Zain Kuwait SOA Global Recognition
YEAR COMPANY COUNTRY
2016 Kuwait
2015 Switzerland
2014 Hong Kong
2013 Canada
2012 Malaysia
Awarded as the Best SOA Architecture From iCMG for 2016
Source: www.icmgworld.com

Business Transformation and the Role of Telcos
Need for Subscriber-Centric Evolution
Operators
Internet players
(ASPs, third-party software vendors,
content providers, ad companies)
New
service
opportunities
Strong
relationship
Service provider
• Countless
attractive services
• Need for user
authentication
Identity provider
• Trusted provider of high-
quality services
• Trusted billing
relationship
• Unique authentication
capabilities
Focus onUsers
Controlled access to
online applications
Portable identities across
domains
Protected user privacy
Identity
management

Business Transformation and the Role of Telcos
The New Telco Opportunities
ü Subscriber-centric
ü Subscriber data-focused
ü Subscriber profiling
ü Business model innovation
ü User-centric
ü User data focused
ü User profiling
ü Business model innovation
Telco World (Subscription Driven)
Converged Core and Services
Internet World (Content driven)
Web Services
Information
Exchange
• Contextual identity
• Profiles information
• Policies information
• Authentication, Authorization
• Location, Presence information
• Payment, Billing
• Personalization information
• Profiling, Recommendations

Telco APIs
Which Telecom APIs are Most Valuable?
25%
13%
16%
20%
20%
20%
26%
28%
46%
61%
Other
Device capability discovery
Presence and IM
Security
UC and related call control
M2M
SMS/MMS
Location
Identity/subscriber data management
Billing/payments
% of respondents
• Airtime top-up
• Data roaming
• Device configuration
• Mobile money
• Number portability
• Prioritization
• QoS
• RCS service APIs
• SIM/UICC APIs
• Voice/video calling
Source: Informa Telecoms & Media, Exposing Telecom APIs survey, 2012

Zain Kuwait Exposed APIs
API Internal Public
Balance Inquiry R R
Bill Payment R R
Direct Operator Billing (Bill to Mobile) R R
Refund R R
Voucher on Demand (e-Voucher) R R
Prepaid Top-Up R R
Customer Profile (Demographics/Active Services) R R
Authentication (IP2MSISDN / PIN) R R
Network Usage R
Service Fulfillment R R
Bill Presentment R R
Managed by CA API Gateway
and many others …

API Management
§ The process of publishing, promoting, and overseeing APIs in
a secure, scalable environment
§ Ensuring that developers and partners are productive
§ Managing, securing, and mediating your API traffic
§ Allowing an organization to grow their API program to meet
increasing demands
§ Enabling the monetization of APIs
Definition and Objectives

API Management Vendors
Selection Criteria

API Management Features
FEATURE DESCRIPTION RANK (OF 5)
API Security SSL, PKI, threat protection, schema validation, encryption, signatures, etc. 5
Traffic Mediation SOAP to REST mediation, transformation, legacy application integration 5
API Lifecycle governance Versioning, etc. 4
Analytics & Traffic Monitoring Analytics & traffic monitoring. 4
API Identity API key, OAuth, SAML, LDAP, proprietary IAM, multifactor, token translation 4
Developer and App On-Boarding Client ID/app key generation, interactive API console. 4
Uniform interface/Protocol bridging JMS (standard and propriety like TIBCO EMS), RMI, etc. 4
Traffic Shaping Rate limitation, caching etc. 4
API metering, Billing and Monetization API metering, billing and monetization. 3
API Discovery Catalog, search and provisioning. 3
API Orchestration Adaptation of multiple services, workflow operations, branching policies, etc. 3
Mobile Optimization Pagination, compression, JSON etc. 2
Community Management Blogs, Forums, social features etc. 1

CA API Gateway: Some Awesome Features
Built-In Policy Version Control

Monitoring Dashboard

JMS Destinations
Replaced TIBCO ActiveMatrix Service Bus
by Routing Service Consumers Directly to
TIBCO EMS, Opex Reduced by 38%

Security Certificates and Keys Management

Audit Trail

Use Cases: Direct Carrier Billing
Direct Operator Billing (DOB), which is also known as Carrier Billing, provides
customers the ability to easily and safely purchase apps from app stores and
charge their bills or their credit balance in case of prepaid, all without a
requirement for a credit card
Customer Benefits
§ Simple, secure payment
§ Enhanced user experience
§ No debit/credit card required
§ Pre and post-paid users
Operator Benefits
§ Increased revenues
§ Shared risk with payment aggregators
§ Enhanced competitiveness
§ Increased user satisfaction

Use Cases: Direct Carrier Billing
SLA Mobile signed an agreement with Microsoft and Google
for ‘Charge to Mobile’ of digital purchases on their app stores

Use Cases: CASHU Digital Store
Thanks to:
ü OAuth Toolkit (CA)
ü Subscriber Identity API
ü Carrier Billing API
ü CreditCard Authorization API

Use Cases: CASHU Digital Store
Redirect Capabilities Through OAuth Toolkit
§ Access Code Flow and Implicit
Flow OAuth schemes support
authentication through sites
hosted externally to API Gateway
§ Through this capability, we
authenticate our subscribers and
gain approvals using an OAuth 2.0
token
CASHU Store would like to:

Use Cases: International Credit Transfer
Thanks to:
ü Prepaid Balance API
ü Prepaid Charge API
ü Prepaid Refund API

Use Cases: Sub-Dealers Tablet POS
Thanks to:
ü Create Contract API
ü Transfer Ownership API
ü Subscriber Profile API
ü Service Activation API
ü Inventory Management API

Partners Network
Currently Connected to API Gateway
LOCAL MOBILE APPS/KIOSKS/POS ZAIN ROUTERSINTERNATIONALBANKS

Questions?

Must See Demos
Optimize with API
Insights &
Monitoring
CA API Management
Theater 3
Orchestrate and
Secure APIs &
Microservices
CA API Management
Theater 3
Launch Faster with
API Management in
the Cloud
CA API Management
Theater 3
Deliver
Continuously with
API Testing
CA API Management
Theater 3

Stay connected at communities.ca.com
Thank you.

DevOps – API Management and
Application Development
For more information on DevOps – API Management and
Application Development, please visit: http://cainc.to/DL8ozQ

Case Study: Zain Kuwait Accelerates Digital Transformation in Telco with APIs and CA API Management

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