The answer is Forty2 - How analytics-backed bot mitigation helped Insilicum

World®
’16
The Answer is Forty2 – How Analytics-
Backed Bot Mitigation Helped Insilicum
Jin Zhang – Founder, Forty2.io - Sr. Director - CA Technologies
Sanjay Sagar - CEO - Insilicum
SCX71S
SECURITY

2 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
For Informational Purposes Only
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Abstract
Have you been a victim of web scraping? Bots can cause lost business and damage your
company brand. Bot attacks are on the rise and getting more sophisticated and vicious. It's no
longer enough to simply do a blacklist comparison or block an IP. Join us to hear how Insilicum
was able to leverage Forty2.io, a CA accelerator, to effectively protect its digital presence.
Sanjay
Sagar
Insilicum
CEO
Jin
Zhang
CA Technologies
Founder – Forty2.io
Sr. Director

Agenda
INSILICUM AND FORTY2.IO
WHAT’S NEXT
DEMO
1
2
3

About CA Accelerator
“Enterprise startups”
CA’s innovation engine
Visit ca.com/accelerator

Focus on Organic Product Innovation
§ Listen to customers
§ US East and West incubation
§ Fail fast – and safe
§ Fresh blood
§ Review process, just like
venture capitalists J
§ Forty2.io is one of the
incubation projects

Digital Transformation
Creating something new—new markets, new products and new
areas of growth and revenues.
= Opportunities for Companies That Embrace It
Companies who are not embracing this change are quickly becoming irrelevant and will
likely no longer play a significant role in the next 5–10 years.

Protection of revenue, brand and data
Maximization of IT utilization: cost savings,
ability to serve more to customers
Increase of productivity: ability to identify
risks and thefts quicker
A Solution: forty2.io
forty2.io is an analytics driven app which protects digital businesses with one click resolution:

What Was Valuable
Growth Opportunity Customer Experience GTM Channel

Know Instantly Where Are My Customers

How to Improve Customer Experience

What We Are Exploring Next
§ Improved Customer Experience
§ Enhanced App Server Management
§ And more…

World®
’16© 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD13
What is CA App Experience Analytics?
USER BEHAVIOR & EXPERIENCE
Outside-In View
OPERATIONAL PERFORMANCE
Inside-Out View
CA App Experience Analytics
Optimize
customer journey
Improve
digital performance
Design
for the experience
Improved User
Experiences
40% 15%
Collaboration drives
increased productivity

Demo
§ What’s going on with GooseIt?

Summary
CA
Accelerators
Lean Startup
Value to
Insilicum
Next Step
Analytics-driven
value
Solve real problem, fast

Recommended Sessions
SESSION # TITLE DATE/TIME
SCX31S Applying Data Science to Your Business Problem 11/17/2016 at 12:45 pm
IET02T
Leveraging Machine Learning to Protect web Apps from
Cyber-attacks
11/17/2016 at 03:00 pm
SCT39T
Securing Mobile Payments: Applying Lessons Learned in the
Real World
11/17/2016 at 3:45 pm
SCT50T
Tech Talk: Threat Analytics for Privileged Access
Management
11/17/2016 at 4:30 pm

Don’t Miss Our INTERACTIVE
Security Demo Experience!
SNEAK
PEEK!

We want to hear from you!
§ IT Central is a leading technology review site. CA has them to
help generate product reviews for our Security products.
§ ITCS staff will be at most sessions. If you would like to offer a
product review, please ask them after the class, or go by their
booth.
Note:
§ Only takes 5-7 mins
§ You have total control over the review
§ It can be anonymous, if required

Questions?

Thank you.
Stay connected at communities.ca.com

Security
For more information on Security, please visit:
http://cainc.to/EtfYyw

The answer is Forty2 - How analytics-backed bot mitigation helped Insilicum

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