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Tips for More-Effective
Commercial Real Estate
Negotiations
By using NUMERAL, a mnemonic
How do you uncover
information in the
negotiation process?
We often assume…
“They will never pay that much.”
“We've got to have it done in 60 days.”
“There is a lot of competition.”
“They would never be interested in this option.”
“They don’t have enough money.”
“I’m sure we’re not the top bidder.”
Don’t trust your assumptions.
Used to:
• Develop open-ended questions
• Create a process for successful negotiations
• Uncover needs and wants
• Test your assumptions
NUMERAL
Needs
Urgency
Motivation
Expectations
Resources
Authority
Loyalty
NUMERAL
Needs
NUMERAL
Determine the nature of the needs and wants. Is it:
• More space?
• A new workplace solution?
• A green and natural buffer from retail/commercial uses?
• The satisfaction of having city recognize community needs?
• To clean up an eyesore?
What's the most important need?
Urgency
What are the timing issues, if any, and what is driving the urgency
of the negotiations?
• Allot time to prepare.
• Identify the pressures.
• Time is money so use it.
• Beware of the quick deal.
• Uncover the deadlines, real or imposed.
• Ask questions to determine if parties have any time issues.
NUMERAL
Motivation
This answers all of the “why” questions.
• Why do you have the needs you have?
• Why is time so important?
• Why negotiate this deal?
Uncover the true interest of everyone involved.
NUMERAL
Expectations
Discover what all parties expect to obtain.
• What is your aspiration level? Those who expect more get
more.
• Aim high, but weigh the risks. Always justify and determine your
holdout time.
• Always be able to justify your offer.
• Establish realistic expectations in the negotiations process.
NUMERAL
Resources
What resources do you have in the negotiation process?
• Information is power.
• What are the tangibles and intangibles?
• Can they apply political pressure?
• Is litigation one of the tools they possess?
• What can they bring to the table?
• How do you increase the size of the pie and claim/share that
value?
• Evaluate your BATNA (best alternative to a negotiated
agreement) throughout the process.
NUMERAL
Authority
What is the process of getting this transaction approved?
• Does it require a higher authority?
• Who are the invisible players?
• Understand the sources of power.
• What type of authority are you negotiating with? Could an
outside force affect the deal later on?
NUMERAL
Loyalty
Is everyone committed to the negotiation process?
• Find out if everyone is committed to working together fairly.
• Agree to disagree.
• Act in a professional manner.
• Demonstrate your commitment to the process.
NUMERAL
NUMERAL
Why use it?
Because information gathering is an essential step in
finding a better deal for both parties.
For more negotiations tips, check out the article “Negotiating
Difficult Deals” from Commercial Investment Real Estate magazine.
CONTINUE READING
To receive weekly commercial real estate tips and course updates, join
30,000 commercial real estate pros who receive our education newsletter.
SIGN ME UP

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Tips for More-Effective Commercial Real Estate Negotiations

  • 1. Tips for More-Effective Commercial Real Estate Negotiations
  • 2. By using NUMERAL, a mnemonic How do you uncover information in the negotiation process?
  • 3. We often assume… “They will never pay that much.” “We've got to have it done in 60 days.” “There is a lot of competition.” “They would never be interested in this option.” “They don’t have enough money.” “I’m sure we’re not the top bidder.”
  • 4. Don’t trust your assumptions.
  • 5. Used to: • Develop open-ended questions • Create a process for successful negotiations • Uncover needs and wants • Test your assumptions NUMERAL
  • 7. Needs NUMERAL Determine the nature of the needs and wants. Is it: • More space? • A new workplace solution? • A green and natural buffer from retail/commercial uses? • The satisfaction of having city recognize community needs? • To clean up an eyesore? What's the most important need?
  • 8. Urgency What are the timing issues, if any, and what is driving the urgency of the negotiations? • Allot time to prepare. • Identify the pressures. • Time is money so use it. • Beware of the quick deal. • Uncover the deadlines, real or imposed. • Ask questions to determine if parties have any time issues. NUMERAL
  • 9. Motivation This answers all of the “why” questions. • Why do you have the needs you have? • Why is time so important? • Why negotiate this deal? Uncover the true interest of everyone involved. NUMERAL
  • 10. Expectations Discover what all parties expect to obtain. • What is your aspiration level? Those who expect more get more. • Aim high, but weigh the risks. Always justify and determine your holdout time. • Always be able to justify your offer. • Establish realistic expectations in the negotiations process. NUMERAL
  • 11. Resources What resources do you have in the negotiation process? • Information is power. • What are the tangibles and intangibles? • Can they apply political pressure? • Is litigation one of the tools they possess? • What can they bring to the table? • How do you increase the size of the pie and claim/share that value? • Evaluate your BATNA (best alternative to a negotiated agreement) throughout the process. NUMERAL
  • 12. Authority What is the process of getting this transaction approved? • Does it require a higher authority? • Who are the invisible players? • Understand the sources of power. • What type of authority are you negotiating with? Could an outside force affect the deal later on? NUMERAL
  • 13. Loyalty Is everyone committed to the negotiation process? • Find out if everyone is committed to working together fairly. • Agree to disagree. • Act in a professional manner. • Demonstrate your commitment to the process. NUMERAL
  • 14. NUMERAL Why use it? Because information gathering is an essential step in finding a better deal for both parties.
  • 15. For more negotiations tips, check out the article “Negotiating Difficult Deals” from Commercial Investment Real Estate magazine. CONTINUE READING
  • 16. To receive weekly commercial real estate tips and course updates, join 30,000 commercial real estate pros who receive our education newsletter. SIGN ME UP

Notes de l'éditeur

  1. Sir Francis Bacon said knowledge is power TIP Time, Information, Power As a rule-of- thumb whichever party knows more usually ends up with the better outcome Discuss a NUMERAL as a mnemonic Power is the ability to influence the outcome of the negotiation. Most people have more Power than they realize or take advantage of Is there any power in having no power
  2. Sir Francis Bacon said knowledge is power TIP Time, Information, Power As a rule-of- thumb whichever party knows more usually ends up with the better outcome Discuss a NUMERAL as a mnemonic Power is the ability to influence the outcome of the negotiation. Most people have more Power than they realize or take advantage of Is there any power in having no power
  3. Sir Francis Bacon said knowledge is power TIP Time, Information, Power As a rule-of- thumb whichever party knows more usually ends up with the better outcome Discuss a NUMERAL as a mnemonic Power is the ability to influence the outcome of the negotiation. Most people have more Power than they realize or take advantage of Is there any power in having no power
  4. NUMERAL is a mnemonic that is used to remember a process In a negotiation process
  5. What is NUMERAL - NUMERAL is a mnemonic that is used to remember a process In a negotiation process
  6. NUMERAL is a mnemonic that is used to remember a process In a negotiation process
  7. NUMERAL is a mnemonic that is used to remember a process In a negotiation process Use time to your advantage….be patient 80/20 rule Even deadlines are negotiable
  8. NUMERAL is a mnemonic that is used to remember a process In a negotiation process
  9. NUMERAL is a mnemonic that is used to remember a process In a negotiation process Aim high – Trump budget cut for EPA – 31% (from $8.188 Billion to $5.65 billion.)
  10. NUMERAL is a mnemonic that is used to remember a process In a negotiation process
  11. NUMERAL is a mnemonic that is used to remember a process In a negotiation process Authority can be a two-edged sword
  12. NUMERAL is a mnemonic that is used to remember a process In a negotiation process
  13. NUMERAL is a mnemonic that is used to remember a process In a negotiation process