This document outlines a marketing plan for the Tata Nano Twist vehicle. It discusses using neuromarketing techniques to understand consumer reactions and viral marketing to create successful messaging. The target groups are identified as institutes, colleges, women, and school children. The objectives will be achieved using the 4 P's of marketing - promoting the product at a dealership through an exhibition involving decoration, conveyance, printing, and miscellaneous costs. The exhibition will display spare parts and a demo vehicle. Promotion strategies include approaching schools/colleges, women's groups, and social clubs as well as press conferences and contests. Reviews from professors and directors are also mentioned.

2. Members
Tushar Chole Namita Pahade Sonam Tungenwar
Akash Shewatkar Swapnil Dhoot Nikita Kelani
Pandurang Waghmare Shriram Daud Martand Kausadikar
Chandradeep Nayak

3. Central Theme
A JOURNEY FROM
CURIOSITY TO REALITY

4. The Fundamental
NEURO MARKETING
“……….Neuromarketing tells the marketer
what the consumer reacts to….”
VIRAL MARKETING
“……….Ultimate goal of marketers
interested in creating successful viral
marketing programs to create viral
messages………”

5. TARGET GROUP? …….WHOM?
Institutes
Colleges
Women ( Working / Housewives)
School Children (Catalyst)

6. STRATEGY TO ACHIEVE THE OBJECTIVES
4 P’s of Marketing Mix
 Product: TATA Nano Twist
 Place: Sanya Motors, Aurangabad
 Promotion: Exhibition (25000/-)
 Price: As per company Information

7. • Improved Customer Relationship
Management (CRM)

9. EXHIBITION VENUE

10. EXHIBITION DISPLAY
SPARE
PARTS
BI - Section Nano Twist

11. Nano Twist Demo car
Screen

12. Exhibition Layout

13. PROMOTION STRATEGIES
APPROACH SCHOOL & COLLEGE
(III Concept)
Women (Working/ Housewives)

14. PROMOTION STRATEGIES
PRESS CONFERENCE
Lucky Draw Contest

16. Mobile Application
Customer Satisfaction

17. Be on Time
Solicitude Behavior

20. Increase Retail Sales
Improving customer relationship
Ladder of customer relationship
STRANGER
ACQUITTANCE
PARTNER
FRIEND

21. COST ANALYSIS
Sr. No. Particulars Amount
1 Decoration 10000
2 Conveyance
Allowance
2000
3 Printing Material 10000
4 Miscellaneous 3000

22. TIME TO EXICUTE THIS PLAN :
Between June to February = as per our target schools,
colleges, institutes this will be the appropriate time
to execute the plan
At present we will not able to grab maximum crowd
as we want still we can give a best attempt

23. Activity List
Approaching Colleges, Institutes, Schools.
Approaching Women's Social Groups (Sakhi Manch,
Madhurima, Saheli).
Approaching Social Clubs (Rotract, Kalasagar).
Welcoming visitors at the entrance of exhibition.
Displaying Information about Spare Parts.
Explaining the functions with the help of Bi- Section
of the Car.
Explaining financial schemes.
Registering Test Drive Enquiries and providing On
Spot Test Drives.

25. Reviews
Mr. Rajeev Randhava,
Asst. Prof MGM Institute of
Management.

26. Mrs. Datta,
Director Gavaksha,
MGM .