2. PAGE. 3-4
eCommerce and Customer Care
E-COMMERCE PAGE. 5
eCommerce Development in the Last Year
PAGE.6
eTao’s Comparison Feature and Brand Cooperation
3. eCommerce and Customer Care
Renren’s Rebate Service Reaps Rewards
Summary
Chinese social networking site Renren has recently collaborated with CHANet to launch an ecommerce platform that offers rebates on purchases
from www.renrenfl.com (still under building). Renren has so far partnered over 200 e-commerce sites, including e-commerce giants Vancl.com,
Newegg.com.cn, 360Buy.com and Mbaobao.com. Users can earn bonus points for shopping at partner sites and redeem them for Renren services
or cash coupons. Renren users can also use their accounts to log in to hundreds of e-commerce sites for an even more convenient, and social,
online shopping experience.
3
4. eCommerce and Customer Care
Renren’s Rebate Service Reaps Rewards
More Improved
potential SNS shopping
customers
Media experience
Spread of Bonus Redeem
discount Ecommerce
Monitoring points from Renren points &
Sites
information partner Users cash
sites coupons
Lower Information
costs Boost
Profit growth interactivity about
discounts
CIC View
Renren’s rebate service represents a landmark cooperation between SNS and e-commerce, which benefits both brands and consumers. By
establishing a new marketing model, Renren have taken a big step in monetization of social media and increased community and user stickiness.
Its ecommerce partners can use Renren’s platform to spread discount information and reach more potential customers. Users benefit from this
integration with an improved shopping experience, including redeeming points for Renren services, cash coupons and bonuses on partner sites.
Social media is imposing increasing influence on sales and all the while, developing a standard of measurement for social engagement efficacy.
4
5. eCommerce Development in the Last Year
Social Connection and Ecommerce
Social Sharing
•感觉杂了点
•希望别变成淘宝店长集中营[link]
Social Purchasing
•蘑菇街的东西好给力啊!!!!我还正愁着怎么在网上淘
Price Comparison
到特好看的东西呢!!!给力[link]
Social Purchasing Price Comparison
Social Sharing •一淘垂直比价太牛了,以后出差就方便了,刚与员工做好
交流,花了十分钟时间在一淘上搞定一家只花188元在上
海松江的四星豪华酒店[link]
Boom in “Pinterest” drives a connection between social and ecommerce.
Etao is far beyond this, it combined goods search and price comparison, making shopping more convenient.
CIC View
eCommerce is evolving to incorporate social sharing sites, like Huaban, to social purchasing sites, like Mogujie, then to price comparison websites
like Etao. The development of ecommerce hinges on making purchasing ever more convenient. The process of finding the right product has two
simple principles; suitable goods and a suitable price. Mogujie takes care of the first part and Etao looks after the second. If one ecommerce site
had these two features, it would be a breakthrough.
5
6. eTao’s Comparison Feature and Brand Cooperation
Brand Could Cooperate with eTao to Tackle Netizens’ Concerns
Positive: Cheap Price Negative: Fake Product
Sample Quote: Sample Quote:
自从有了一淘网, 再也不用担心东西买贵了, 至于一淘,因为实在太淘宝,重复多,质
买东西用一淘比价, 那里便宜去哪里.[link] I 量不咋地,满意少[link] As for eTao, it was
do not need to worry about high price products based on taobao.com, too many products
anymore, because I could use eTao price seem alike, low quality, and really hard to
comparison feature and buy any cheap satisfy customers.
products I want. Sample Quote:
Sample Quote: 一淘上怎么都是假货丫,还让不让人买了
其实一淘比价真的不错,可以比价,还有推 [link]Why there were so many fake products
荐,有聚划算…让网购更加便宜…[link] The on eTao? How could I shop on this website?
price comparison feature was really good…it
made online shopping more affordable…
Brand Could…
CIC View
Netizens did like to shop on eTao thanks to the comparison
feature and cheap price. However, some of them worried about
fake products and quality problems.
Brands could cooperate with eTao to launch campaigns,
promotions of ensured products, and advertise themselves via
the platform.
6
11. Shanghai:
Room 108, Building A, UDC Innovative Plaza, No.125,North Jiangsu Road
Shanghai, 200042, China
Phone: 021 - 52373860 | Fax: 021 - 52373632
Beijing:
1006 / 10F, Block C, No. 60, Dongsihuanzhong Road, Chaoyang District
Beijing, 100025, China
Phone: 010 - 59080268
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