This document discusses how cognitive IoT is transforming business by learning from physical data to gain insights. It provides examples of how cognitive computing can help unlock the 88% of IoT data that currently goes unused by learning from interactions and context. The document outlines how IBM is helping businesses in five key areas through its cognitive IoT platform, services, and partnerships to realize the full potential of IoT.

1. New possibilities
in a connected world
Opening doors with cognitive IoT

2. 2
Cognitive IoT enables us to learn from, and infuse
intelligence into, the physical world to transform
business and enhance the human experience.
IBM Watson™ technology.
How the Internet of Things learns to think.

3. 3
IoT has taken hold
What once seemed like
hyperbole, now seems
like understatement.
USD 1.7 trillion
in value added by the IoT to the
global economy in 2019.1
82 percent
of enterprise decision makers say IoT is
strategic or transformative to their enterprise.3
From 13 billion to 29 billion
Projected growth in connected devices by 20202
1 Business Insider, "The 'Internet of Things' will be the world's most massive device market and save companies billions of dollars," John Greenough, April 14, 2015.
2 IDC, Worldwide Internet of Things Forecast, 2015-2020, Doc #256397, May 2015.
3 IDC, “Internet of Things: New Worldwide Demand Side Research on Perceptions and Plans for Adoption 2015,” September 10, 2015,

4. 4
Proven value, immediate opportunity
Leaders are putting the physical world to
work and achieving results now.
Transforming the
customer
experience
Boosting
operational
efficiency
Disrupting
their
industries

5. 5
Extabytes of data are generated by the IoT every day.
And we’re only beginning
Think of all we’ve
accomplished using only
12 percent of the data
generated by the IoT.
88 percent
goes unused.4
What will we achieve
as we unlock the rest?
4 IBM Research

6. 6
Programmable computing thrives
in prescribed, predictable
scenarios but is too limited for
the complex IoT landscape.
The IoT is a monumental data challenge.
Cognitive computing can keep up.
Cognitive systems aren’t
programmed. They learn from
virtually every interaction and the
surrounding context to unleash
the potential of the IoT.

7. 7
Outthink the competition with cognitive IoT
Cognitive IoT delivers insights once unknowable.
Businesses can benefit in five key areas:
Extending
expertise
Deepening human
engagement
Creating cognitive
processes and
operations
Infusing cognition
into products and
services
Enhancing
exploration and
discovery

8. 8
Harness the power of cognitive IoT
Build your
cognitive
strategy.
Start with a simple,
highly secure and
scalable open
platform designed
for cognitive IoT.
Three things you must get right:
Solve business
problems with
industry-specific
expertise, applications
and solutions.

9. 9
The IBM portfolio for cognitive IoT
Cloud-based platform for
development and
production
Software and services
tailored to specific
industry needs
IBM Watson cognitive computing application
programming interfaces (APIs), software and
services
Technology
Expertise
Momentum
Tools that accelerate business transformation

10. 10
Expand what’s knowable
Natural language
processing
Machine
learning
Four Watson APIs are unlocking new insights
from new data
Video and image
analytics
Text
analytics

11. 11
We’re already changing the world
USD 3 billion:IBM’s four-year investment
in cognitive IoT
4,000:IoT clients, including
leaders in a diverse set
of global industries
750:IoT patents, three times more
than any other company5
20:industries that are benefiting
from Watson technology
today, in 25 countries
15 billion:security events managed daily
10,000:security clients in 133 countries
5 IBM Research
6 IBM, "IBM Launches Industry's First Consulting Practice Dedicated to Cognitive Business," press release, October 6, 2015,
First:The industry's first
dedicated cognitive
business consulting
practice6

12. 12
And we’re not doing it alone
350+
Watson ecosystem
collaborators
8,000
new IBM Bluemix® platform
users per week
77,000+ developers
globally using IBM Watson Developer Cloud services
26 billion
daily inquiries into The Weather Company’s
real-time, mobile-enabled IoT platform7
7 IBM has agreed to acquire The Weather Company’s B2B, mobile and cloud-based web properties,
including WSI, weather.com, Weather Underground and The Weather Company brand.

13. 13
Learn more about how Watson IoT is helping
leaders capitalize on the connected world.
Visit ibm.com/iot
Realize your IoT potential