Introducing the newest CMG Partners content feature, “The Backlog Series”, through which we plan to share key principles, insights, and tips for how you can successfully implement Agile for Marketing (A4M) within your organization. “The Backlog Series” is designed to be informative, helpful, and relatable. Think of it as an easy-to-digest way to bring A4M to life through fresh and interesting topics. Our first “Backlog Series” topic is a visual primer on A4M where we’ll set the the context for why your marketing organization may need to be more agile, what the methodology looks like, and what benefits you may realize from its implementation. We guarantee that you’ve never seen an Agile for Marketing presentation quite like this before!

1. @cmgpartners
THE BACKLOG SERIES:
A VISUAL PRIMER ON
AGILE FOR MARKETING
#Agile4Marketing

2. @cmgpartners
THE ANNUAL MARKETING
PLAN IS A RELIC OF THE
PAST.
#Agile4Marketing

3. @cmgpartners
THE MODERN WORLD
KILLED IT.
#Agile4Marketing

4. @cmgpartners
THE SPEED OF BUSINESS
HAS ACCELERATED,
#Agile4Marketing

5. @cmgpartners
COMPETITION IS
EVERYWHERE,
#Agile4Marketing

6. @cmgpartners
AND, POWER HAS
SHIFTED TO THE
CONSUMER.
#Agile4Marketing

7. @cmgpartners
MANY BRANDS CAN’T
KEEP UP WITH THE PACE
OF CHANGE.
#Agile4Marketing

8. @cmgpartners
WE BELIEVE THAT NEW
EXPECTATIONS REQUIRE A
NEW WAY OF WORKING.
#Agile4Marketing

9. @cmgpartners
ENTER AGILE FOR
MARKETING…
#Agile4Marketing

10. @cmgpartners
A MINDSET AND A
METHODOLOGY
#Agile4Marketing

11. @cmgpartners
THAT TRANSFORMS YOUR
CULTURE & OPERATIONS
#Agile4Marketing

12. @cmgpartners
SO THAT YOU CAN
CHAMPION THE
CUSTOMER,
#Agile4Marketing

13. @cmgpartners
EXECUTE MORE
EFFICIENTLY,
#Agile4Marketing

14. @cmgpartners
AND ENABLE BETTER
PERFORMANCE.
#Agile4Marketing

15. @cmgpartners
AGILE STARTS BY
COMMITTING TO A
STRATEGIC DIRECTION
BASED ON CUSTOMER
INSIGHT.
#Agile4Marketing

16. @cmgpartners
THE KEY IS YOUR
WILLINGNESS TO PRIORITIZE
AND MAKE HARD CHOICES.
#Agile4Marketing

17. @cmgpartners
NEXT, YOU GET YOUR
TEAM TOGETHER TO
DEVELOP THE SPRINT
PLAN.
#Agile4Marketing

18. @cmgpartners
IT’S CALLED A SPRINT
PLAN FOR A REASON.
GO FAST!
#Agile4Marketing

19. @cmgpartners
EVERYONE AGREES TO
FOLLOW THE PLAN EVERY
DAY FOR 2 WEEKS.
#Agile4Marketing

20. @cmgpartners
LEADERSHIP COMMITS TO
REMOVING OBSTACLES
WHEN NEEDED.
#Agile4Marketing

21. @cmgpartners
AT THE END OF THE
SPRINT, THE TEAM COMES
BACK TOGETHER TO
REVIEW.
#Agile4Marketing

22. @cmgpartners
YOU TALK ABOUT WHAT
WORKED….
#Agile4Marketing

23. @cmgpartners
YOU REVIEW WHAT
DIDN’T.
#Agile4Marketing

24. @cmgpartners
NEW OPPORTUNITIES WILL
EMERGE AS YOU DEEPEN
YOUR UNDERSTANDING OF
YOUR CUSTOMERS.
#Agile4Marketing

25. @cmgpartners
AND, EACH SPRINT ALLOWS
YOUR MARKETING TEAM TO
REASSESS PRIORITIES AND
CHANGE COURSE AS NEEDED.
#Agile4Marketing

26. @cmgpartners
THE RESULT IS A CYCLE
OF CONTINUOUS
IMPROVEMENT.
#Agile4Marketing

27. @cmgpartners
IN THE END, AGILE IS ALL
ABOUT THE TEAM
GETTING BETTER AT
GETTING BETTER.
#Agile4Marketing

28. @cmgpartners
AND, A TEAM THAT
BELIEVES IN ITSELF CAN
CLIMB ANY MOUNTAIN
TOGETHER.
#Agile4Marketing

29. @cmgpartners
ARE YOU READY TO DIAL
UP YOUR TEAM’S
PERFORMANCE WITH
AGILE?
#Agile4Marketing

30. @cmgpartners
PLEASE JOIN THE #AGILE4MARKETING CONVERSATION WITH US
ON TWITTER: @CMGPARTNERS
ON LINKEDIN: LINKEDIN.COM/COMPANY/CMG-PARTNERS
OR, ONLINE: WWW.CMGPARTNERS.COM
#Agile4Marketing