Video, Transparency, SlideShare + 15 More Ideas!

1. Video, Transparency, SlideShare, +15 More Ideas!
18
Content
Marketing
Strategies
We Learned from
CMI Authors

2. MEET THE AUTHORS
Robert Rose Michael
Silverman
Josh Miles
Brian Massey Andrew Davis Todd
Wheatland

3. It’s spring!
Time for rebirth, growth, and fresh new thoughts! This same
concept can be applied to your content marketing strategies.
In 2012, Content Marketing Institute published 6 amazing titles
from thought leaders in their industries. From those titles, we have
compiled 18 exciting marketing approaches that you can start
using right now.

4. Managing Content Marketing
“Believing is a powerful tool. And making sure your
content marketing stays true to your conviction is the
key ingredient necessary to make sure success doesn’t
pass you buy…”
“The process of content marketing
is like a new muscle that most
organizations are just beginning
to strengthen.”
“Good content marketing is alive! It is
your story. It is conscious. It is about
emotion.”
Robert Rose
@Robert_Rose

5. Capturing Community
“Rich in benefits, the creation of a community offers a world
of potential to those who can grasp it. But to reap those
benefits, you must develop a brand and an environment with
which your target audience can identify.”
“Industry leaders look to market their
personal brands, and a captive audience
(your community) is a great place for
them to contribute and build more
credibility for themselves.”
“Consider this: wherever you fit in your
industry, hundreds of conversations that
you could be a part of are taking place.
In fact, your competition may already
be involved and making a name for
themselves as leaders in the field.”
Michael
Silverman
@MSilvermanDuo

6. Bold Brand
“The reality is, a brand that fails to live up to its
promise is a lie.”
“Content marketing forces a company
to have a content-producing mindset.
When you’re developing content on a
regular basis, your voice is going to
be heard.”
“Sharing your expertise is not
narcissistic. People are looking for
experts, so don’t be afraid to share
what you know.”
Josh Miles
@joshmiles

7. Your Customer Creation Equation
“We no longer have to send our messages out and
pray that they’re persuasive. We can measure their
effectiveness, learn from the results, and get better
at giving our online prospects what they need.”
“Business equations don’t have to
be complex, but they have to be
complete. They must take into account
strategies that get more people to the
business, as well as tactics that get
them to buy, return, and tell others.”
“Conversion is about providing the
right information at the right time. An
irrelevant page will never convert, no
matter how much you optimize it.”
Brian Massey
@bmassey

8. Brandscaping
“Thinking like a television executive and branding your
content opens up terrific possibilities to extend the reach
of what you create by adding traditional media partners to
your brandscape.”
Look, if you want to raise awareness for
your brand, buy advertising – lots of it.
But realize this: the space you buy isn’t
permanent, and the time you buy is
fleeting.”
“In a brandscaper’s world, you forge
content relationships, pool your financial
and media resources, and share
your audience with those who have
something to offer. In return, you get
access to their audiences too.”
Andrew Davis
@TPLDrew

9. The Marketer’s Guide to SlideShare
“Content is king, but the best content in the world
means nothing if people can’t easily find and share it.
SlideShare gives you this capability.”
“SlideShare gets over 60 million
unique visits every month. - Your
website does not.”
“SlideShare lets you bring your content
to people where they are – not just
where you wish they were.”
Todd
Wheatland
@toddwheatland

10. Check out CMI’s Growing Library!
Learn how to
put content
marketing to
work for you.
There’s
never been
a SlideShare
guidebook
for business
use – until
now!
Optimize
your website
to maximize
conversions.
Discover how
to partner
with others
to create
content that
gets results.
Learn about
a process
that any
professional
services firm
can follow to
differentiate
itself in the
Everything
you need
to know
to launch
and run a
successful
online
community.
Coming soon from Content Marketing Institute…
Look for “Brands in Glass Houses” by co-authors Debbie Williams and
Dechay Watts, co-founders of Sprout Content, and international brand
marketing consultant Said Baaghil.

11. Register today for the Content Marketing event of the year!
Like our Facebook page for info on speakers, our agenda and great things to do in Cleveland!
Follow us on twitter @CMIContent to get well-versed on
Content Marketing before September!
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