In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
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Good to Great Content Marketing: 5 Content Strategies Working for Marketers
1. @juntajoe
Good to Great
Content Marketing
(in 45 minutes)
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing
2. @juntajoe
Today’s Agenda
• Move Fast – 90 Slides in 45 Minutes
• Brief History of Content Marketing
• The Latest Research
• The Problem with “What?”
• Five content activities that Separate
the Good from the Great in Content
• Q&A
7. @juntajoe
Barriers to Entry are Gone
• Content Acceptance
• Talent
• Technology
8. @juntajoe
As heard recently…
“We cannot accomplish our
goals without compelling and
relevant content for our
customers. If we don’t, they
will not come back.”
- Pam Didner, Intel
84. @juntajoe
THE LAST SLIDE
• Higher Purpose Calling
• Understand the “reader” like a
publisher does.
• The Story Platform
• Remove “You” from the Story
• Get Your Community Involved
85. @juntajoe
THANK YOU
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Notes de l'éditeur
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
– sure, everyone wants to make revenue. But how that revenue is to be earned has an enormous impact on what metrics are important. If you take a company like Hubspot – they’re an incredible content marketing organization. Their focus is not on building lasting customer relationships through a great product. It’s through driving enormous front-end sales growth because they’re heading for an IPO. They have a much lower price- point, commitment level etc than us – culturally, etc
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.