A recurring discussion with the Copious team is how people discover, explore, research and ultimately buy products or services. Planning and booking a trip to a Disney resort should be the beginning of a truly Magical experience. Our team has re-imagined how people could approach planning a Disney adventure based on things they like and what’s important to them. Take a look at our case study: http://copio.us/design/discover-disney/

1. DISCOVER DISNEY
!RE-IMAGINING THE JOURNEY TO
THE MAGIC KINGDOM
© 2014 COPIOUS ALL COPYRIGHTS RESERVED TO THEIR RESPECTIVE OWNERS

2. RE-IMAGINING THE JOURNEY
TO THE MAGIC KINGDOM
We wanted to introduce people to thinking about a Disney adventure based on things
they like and do and what’s important to them. Our team set out to create something in a
short design sprint that solved a design problem many of us had seen.

3. THE INSPIRATION
Planning and booking a trip to a Disney resort should be the beginning of a magical
adventure. The current experience lacked the magic Disney is known to deliver. We saw
an opportunity to re-imagine this experience, and improve it.

4. THE CHALLENGE
Add magic to the experience of planning a trip to a Disney resort through unique content
consumption practices and user personalization.

5. TABLET-OPTIMIZED EXPERIENCE
We know that this could shine on a tablet. We also wanted to take advantage of
incorporating gestures to create a fully immersive experience within the application.
TABLET PURCHASES IN
HOUSEHOLDS MAKING
$75K+ ROSE 64% IN THE
LAST YEAR
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42% OF TABLET OWNERS
USE LISTS WHILE
SHOPPING
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NEARLY 60% OF TABLET
OWNERS RESEARCH
ITEMS PRE-PURCHASE
ON THEIR TABLET
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7. THE DNA OF AN EXPERIENCE
Individual moments in the park — a friendly smile when greeted at the gates, a surprise
parade on Main Street, an elaborate build-up while waiting in line — all create a series of
seamlessly interwoven touch points mean to fully immerse the visitor in the experience.
This is the Magic of Disney.

8. CUSTOMER JOURNEY: DISNEY
At its core, the Disney brand is filled with “magic.” But this high standard is not always present. At every touch point the customer should feel that Disney is providing that best-in-class experience.
Whether you’re in the Park, meeting Mickey for the first time or planning an adventure, every touch point should be held to the same standard.

9. OUR FOCUS: RESEARCH THROUGH BOOKING

10. DESIGNING FOR YOU
We chose to draw from classic park design methodology: immersive presentation, rich
visuals and elaborate surprises. To tell a complete story, we needed to take a user through
a core path: Personalization, Exploration, Itinerary & Booking, and Anticipation.

11. MEET ELEANOR.
She is the mother of two and is planning a vacation for her family. Being a first-timer,
she is unsure of which Disney Park to go to.

12. SHE IS GREETED BY A WELCOME
SCREEN AND IS PLEASANTLY
SURPRISED BY THE SIMPLICITY
OF THE ACCOUNT SETUP.
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13. SHE STARTS HER DISCOVERY BY
CHOOSING EVENT AND THEMES
SHE KNOWS HER FAMILY WILL
ENJOY AND REMOVES ONES
THEY AREN’T INTERESTED IN.
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14. SHE THEN ADDS MEMBERS OF HER FAMILY
AND THEIR AGES.
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15. PROFILE COMPLETE.
After completing her profile, Eleanor is ready to start discovering Disney.

16. ELEANOR BEGINS EXPLORING RIDES AND
ATTRACTIONS SUITED TO HER TASTE PROFILE. THE
PAGE IS LAID OUT IN AN INTUITIVE AND EASILY
SCANNABLE WAY THAT MAKES BROWSING SIMPLE.
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17. SHE FILTERS HER RESULTS
KNOWING THAT HER SON
LOVES RIDES AND THAT HER
DAUGHTER REALLY WANTS
TO MEET ELSA.
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18. SHE FINDS AN ATTRACTION SHE LIKES AND
FAVORITES IT FOR LATER. SPLASH MOUNTAIN LOOKS
INTERESTING SO SHE TAPS TO LEARN MORE.
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19. ON THE DETAIL PAGE, SHE
QUICKLY FINDS A MORE
DETAILED DESCRIPTION AND IS
CHARMED BY THE FUN ANIMATED
FACTS.
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20. AFTER SELECTING A FEW ATTRACTIONS, ELEANOR DECIDES TO
LEARN MORE ABOUT THE FOOD AT DISNEY.
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21. FROM THE DINING PAGE, ELEANOR FINDS GUIDES AND INSIDER
TIPS FOR DISNEY PARKS.
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22. ITINERARY & BOOKING
After exploring, Eleanor is confident that a Disney vacation is right for her family. She is
ready to choose her location and start planning a trip.

23. FROM HER ITINERARY PAGE,
ELEANOR SEES THAT THE
MAJORITY OF HER ITEMS ARE
IN DISNEYLAND. SHE GIVES
AN ESTIMATE FOR HER
DURATION AND BEGINS
PLANNING HER TRIP.
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24. SHE STARTS PLANNING OUT EACH DAY OF HER FAMILY’S TRIP.
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25. FROM HER CART, ELEANOR
SEES AN OVERVIEW OF HER
TRIP INCLUDING DETAILS LIKE
HER FLIGHT AND HOTEL
RESERVATION.
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26. ANTICIPATION
While waiting for their vacation, Eleanor and her family are updated on trip milestones
through mobile notifications, building excitement about their upcoming adventure.

27. WE LOVE TO DREAM BIG
We approach the design with the customer in mind first. There isn’t anyone in the
world more important than them. They have real problems, real needs, real
emotions. Once we’ve walked in their shoes for a while, we begin to think about how
design can take them farther.
We hope you’ve enjoyed this peek into our world. Want to know more?
Let’s grab coffee and chat.

28. ADDITIONAL RESOURCES
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Copious Site Blog | Video Animations