SlideShare une entreprise Scribd logo
1  sur  13
Télécharger pour lire hors ligne
Conquering Q4: A Holiday Planning
Summit for Marketers
DAY 1 - WEDNESDAY, AUGUST 25TH
Retail Media Madness: A Guide to an Integrated Holiday
Strategy
10-10:30am PT | 1-1:30pm ET
The Walmart Effect: Succeed Here, Succeed Everywhere
10:35-11:20am PT | 1:35-2:20pm ET
Prime Day Data Hold the Answers (but are you asking the
right questions?)
11:25am– 12:10pm PT | 2:25-3:10pm ET
Marketplace Ops: Making Sure You’re all Buttoned Up for Q4
12:15-1pm PT | 3:15-4pm ET
DAY 2 - THURSDAY, AUGUST 26TH
Building New Audiences (and Reactivating Old Ones) Before
the Holiday Season
10-10:30am PT | 1-1:30pm ET
Bringing your Shopping Feed to Life for Q4
10:35-11:20am PT | 1:35-2:20pm ET
Design Matters: Creative that Fuels the Funnel
11:25– 11:55am PT | 2:25-2:55pm ET
From Email to SMS: Overcoming Messaging Saturation
During the Holiday Season
12-12:45pm PT | 3-3:45pm ET
Upping Your Paid Search Conversions in Q4
12:50– 1:35pm PT | 3:50 – 4:35pm ET
Building New
Audiences (and
Reactivating Old Ones)
Before the Holiday
Season
Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by tomorrow
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05
Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$3B #1 950+
4
*AdAge Best Places to Work 2019-2021
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
LIZ EMERY
Senior Director of Mobile
& Ad Tech Solutions
ANDREW RICHARDSON
SVP, Analytics &
Marketing Science
NIRISH PARSAD
Martech Solutions Architect
Agenda
● Discussion ー Winning Remarketing
Strategies, Reaching New Audiences, and
Building First Party Data
● Audience Q&A
7
Do you use a customer
data platform?
● Yes
● No
● I’m not sure
POLL
8
Schedule Your
Consultation
with a Privacy
Expert
Q&A
Register now at tinuiti.com/TLC21
Thank you!
Conquering Q4: A Holiday
Planning Series for Marketers
DAY 1 - WEDNESDAY, AUGUST 25TH
Retail Media Madness: A Guide to an Integrated Holiday
Strategy
10-10:30am PT | 1-1:30pm ET
The Walmart Effect: Succeed Here, Succeed Everywhere
10:35-11:20am PT | 1:35-2:20pm ET
Prime Day Data Hold the Answers (but are you asking the
right questions?)
11:25am– 12:10pm PT | 2:25-3:10pm ET
Marketplace Ops: Making Sure You’re all Buttoned Up for Q4
12:15-1pm PT | 3:15-4pm ET
DAY 2 - THURSDAY, AUGUST 26TH
Building New Audiences (and Reactivating Old Ones) Before
the Holiday Season
10-10:30am PT | 1-1:30pm ET
Bringing your Shopping Feed to Life for Q4
10:35-11:20am PT | 1:35-2:20pm ET
Design Matters: Creative that Fuels the Funnel
11:25– 11:55am PT | 2:25-2:55pm ET
From Email to SMS: Overcoming Messaging Saturation
During the Holiday Season
12-12:45pm PT | 3-3:45pm ET
Upping Your Paid Search Conversions in Q4
12:50– 1:35pm PT | 3:50 – 4:35pm ET

Contenu connexe

Tendances

8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This SummerInternet Marketing Software - WordStream
 
Search | New Customer Acquisition Series
Search | New Customer Acquisition Series Search | New Customer Acquisition Series
Search | New Customer Acquisition Series Tinuiti
 
The 2019 Amazon Prime Day Expert Approach Series Jungle Scout
The 2019 Amazon Prime Day Expert Approach Series Jungle Scout The 2019 Amazon Prime Day Expert Approach Series Jungle Scout
The 2019 Amazon Prime Day Expert Approach Series Jungle Scout Tinuiti
 
IMS | New Customer Acquisition Series
IMS | New Customer Acquisition Series IMS | New Customer Acquisition Series
IMS | New Customer Acquisition Series Tinuiti
 
Tulihotel Sostac Analysis
Tulihotel Sostac AnalysisTulihotel Sostac Analysis
Tulihotel Sostac Analysislouiszakhia
 
Webinar: How Box Doubled Marketing ROI Without Increasing Budget
Webinar: How Box Doubled Marketing ROI Without Increasing BudgetWebinar: How Box Doubled Marketing ROI Without Increasing Budget
Webinar: How Box Doubled Marketing ROI Without Increasing BudgetAllocadia Software
 
Display | New Customer Acquisition Series
Display | New Customer Acquisition Series Display | New Customer Acquisition Series
Display | New Customer Acquisition Series Tinuiti
 
Future Female meetup 8.5.2018 Data Driven Leadership
Future Female meetup 8.5.2018 Data Driven Leadership Future Female meetup 8.5.2018 Data Driven Leadership
Future Female meetup 8.5.2018 Data Driven Leadership Future Female
 
Webinar: Uncovering the Most Useful Metrics for Planning Season
Webinar: Uncovering the Most Useful Metrics for Planning SeasonWebinar: Uncovering the Most Useful Metrics for Planning Season
Webinar: Uncovering the Most Useful Metrics for Planning SeasonAllocadia Software
 
Paid Social
Paid SocialPaid Social
Paid SocialTinuiti
 
Creating an Agile, Data-Driven Marketing Culture
Creating an Agile, Data-Driven Marketing CultureCreating an Agile, Data-Driven Marketing Culture
Creating an Agile, Data-Driven Marketing CultureEllie Mirman
 
Marketing Rx: 10 Strategies to Diagnose Your Funnel
Marketing Rx: 10 Strategies to Diagnose Your FunnelMarketing Rx: 10 Strategies to Diagnose Your Funnel
Marketing Rx: 10 Strategies to Diagnose Your FunnelEllie Mirman
 
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...Allocadia Software
 
Allocadia Webinar: Going for the Gold in Marketing Planning
Allocadia Webinar: Going for the Gold in Marketing PlanningAllocadia Webinar: Going for the Gold in Marketing Planning
Allocadia Webinar: Going for the Gold in Marketing PlanningAllocadia Software
 
Planning a Winning Partner Promotion
Planning a Winning Partner PromotionPlanning a Winning Partner Promotion
Planning a Winning Partner PromotionBrandetize
 
Sales Productivity - Tim Nagels
Sales Productivity - Tim NagelsSales Productivity - Tim Nagels
Sales Productivity - Tim NagelsMicrosoftBelux
 

Tendances (20)

8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
 
Search | New Customer Acquisition Series
Search | New Customer Acquisition Series Search | New Customer Acquisition Series
Search | New Customer Acquisition Series
 
The 2019 Amazon Prime Day Expert Approach Series Jungle Scout
The 2019 Amazon Prime Day Expert Approach Series Jungle Scout The 2019 Amazon Prime Day Expert Approach Series Jungle Scout
The 2019 Amazon Prime Day Expert Approach Series Jungle Scout
 
IMS | New Customer Acquisition Series
IMS | New Customer Acquisition Series IMS | New Customer Acquisition Series
IMS | New Customer Acquisition Series
 
Tulihotel Sostac Analysis
Tulihotel Sostac AnalysisTulihotel Sostac Analysis
Tulihotel Sostac Analysis
 
Webinar: How Box Doubled Marketing ROI Without Increasing Budget
Webinar: How Box Doubled Marketing ROI Without Increasing BudgetWebinar: How Box Doubled Marketing ROI Without Increasing Budget
Webinar: How Box Doubled Marketing ROI Without Increasing Budget
 
Strategies for Small Businesses in a Time of Crisis
Strategies for Small Businesses in a Time of CrisisStrategies for Small Businesses in a Time of Crisis
Strategies for Small Businesses in a Time of Crisis
 
Display | New Customer Acquisition Series
Display | New Customer Acquisition Series Display | New Customer Acquisition Series
Display | New Customer Acquisition Series
 
Future Female meetup 8.5.2018 Data Driven Leadership
Future Female meetup 8.5.2018 Data Driven Leadership Future Female meetup 8.5.2018 Data Driven Leadership
Future Female meetup 8.5.2018 Data Driven Leadership
 
Webinar: Uncovering the Most Useful Metrics for Planning Season
Webinar: Uncovering the Most Useful Metrics for Planning SeasonWebinar: Uncovering the Most Useful Metrics for Planning Season
Webinar: Uncovering the Most Useful Metrics for Planning Season
 
Paid Social
Paid SocialPaid Social
Paid Social
 
How to Compete in Google & Facebook: 8 Must-Know Actions to Take
How to Compete in Google & Facebook: 8 Must-Know Actions to TakeHow to Compete in Google & Facebook: 8 Must-Know Actions to Take
How to Compete in Google & Facebook: 8 Must-Know Actions to Take
 
How to Acquire & Retain Clients in a Time of Crisis
How to Acquire & Retain Clients in a Time of CrisisHow to Acquire & Retain Clients in a Time of Crisis
How to Acquire & Retain Clients in a Time of Crisis
 
Spoke mar comm-mya-030615
Spoke mar comm-mya-030615Spoke mar comm-mya-030615
Spoke mar comm-mya-030615
 
Creating an Agile, Data-Driven Marketing Culture
Creating an Agile, Data-Driven Marketing CultureCreating an Agile, Data-Driven Marketing Culture
Creating an Agile, Data-Driven Marketing Culture
 
Marketing Rx: 10 Strategies to Diagnose Your Funnel
Marketing Rx: 10 Strategies to Diagnose Your FunnelMarketing Rx: 10 Strategies to Diagnose Your Funnel
Marketing Rx: 10 Strategies to Diagnose Your Funnel
 
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
 
Allocadia Webinar: Going for the Gold in Marketing Planning
Allocadia Webinar: Going for the Gold in Marketing PlanningAllocadia Webinar: Going for the Gold in Marketing Planning
Allocadia Webinar: Going for the Gold in Marketing Planning
 
Planning a Winning Partner Promotion
Planning a Winning Partner PromotionPlanning a Winning Partner Promotion
Planning a Winning Partner Promotion
 
Sales Productivity - Tim Nagels
Sales Productivity - Tim NagelsSales Productivity - Tim Nagels
Sales Productivity - Tim Nagels
 

Similaire à Building New Audiences (and Reactivating Old Ones) Before the Holiday Season

Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for...
Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for...Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for...
Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for...Tinuiti
 
Lifecycle as an Engine to Power Other Channels: A Panel Discussion
Lifecycle as an Engine to Power Other Channels: A Panel DiscussionLifecycle as an Engine to Power Other Channels: A Panel Discussion
Lifecycle as an Engine to Power Other Channels: A Panel DiscussionTinuiti
 
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
 
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
 
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
 
Strategic Marketing EBMA 3715 Unit 1 Slides (Chapter 1 and Chapter 2)
Strategic Marketing EBMA 3715 Unit 1 Slides (Chapter 1 and Chapter 2)Strategic Marketing EBMA 3715 Unit 1 Slides (Chapter 1 and Chapter 2)
Strategic Marketing EBMA 3715 Unit 1 Slides (Chapter 1 and Chapter 2)TEAM SN
 
A day in the life of a salesperson.pptx
A day in the life of a salesperson.pptxA day in the life of a salesperson.pptx
A day in the life of a salesperson.pptxAbhishekMurthy14
 
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
 
Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle...
 Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle... Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle...
Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle...Tinuiti
 
How D2C Brands Succeed with Community Across All Channels
How D2C Brands Succeed with Community Across All ChannelsHow D2C Brands Succeed with Community Across All Channels
How D2C Brands Succeed with Community Across All ChannelsTinuiti
 
Leveraging Your Tech Stack – Migration Execution: Best Practices for Both
Leveraging Your Tech Stack – Migration  Execution: Best Practices for BothLeveraging Your Tech Stack – Migration  Execution: Best Practices for Both
Leveraging Your Tech Stack – Migration Execution: Best Practices for BothTinuiti
 
Evolution(k) | How to WIN ERISA Business in the Post Disclosure World
Evolution(k) | How to WIN ERISA Business in the Post Disclosure WorldEvolution(k) | How to WIN ERISA Business in the Post Disclosure World
Evolution(k) | How to WIN ERISA Business in the Post Disclosure WorldThe 401k Study Group ®
 
The Sales Development Cloud - Rainmaker 2016 Keynote
The Sales Development Cloud - Rainmaker 2016 KeynoteThe Sales Development Cloud - Rainmaker 2016 Keynote
The Sales Development Cloud - Rainmaker 2016 KeynoteSalesLoft
 
Amazon and Retail Media State of the Union: Charting the Course
Amazon and Retail Media State of the Union: Charting the CourseAmazon and Retail Media State of the Union: Charting the Course
Amazon and Retail Media State of the Union: Charting the CourseTinuiti
 
How do I make bold (yet strategic) bets to improve future performance?
How do I make bold (yet strategic) bets to improve future performance?How do I make bold (yet strategic) bets to improve future performance?
How do I make bold (yet strategic) bets to improve future performance?Tinuiti
 
How do I ensure both my media and creative is data-driven?
How do I ensure both my media and creative is data-driven?How do I ensure both my media and creative is data-driven?
How do I ensure both my media and creative is data-driven?Tinuiti
 

Similaire à Building New Audiences (and Reactivating Old Ones) Before the Holiday Season (20)

Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for...
Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for...Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for...
Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for...
 
Lifecycle as an Engine to Power Other Channels: A Panel Discussion
Lifecycle as an Engine to Power Other Channels: A Panel DiscussionLifecycle as an Engine to Power Other Channels: A Panel Discussion
Lifecycle as an Engine to Power Other Channels: A Panel Discussion
 
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?
 
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...
 
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...
 
Strategic Marketing EBMA 3715 Unit 1 Slides (Chapter 1 and Chapter 2)
Strategic Marketing EBMA 3715 Unit 1 Slides (Chapter 1 and Chapter 2)Strategic Marketing EBMA 3715 Unit 1 Slides (Chapter 1 and Chapter 2)
Strategic Marketing EBMA 3715 Unit 1 Slides (Chapter 1 and Chapter 2)
 
A day in the life of a salesperson.pptx
A day in the life of a salesperson.pptxA day in the life of a salesperson.pptx
A day in the life of a salesperson.pptx
 
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
 
Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle...
 Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle... Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle...
Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle...
 
How D2C Brands Succeed with Community Across All Channels
How D2C Brands Succeed with Community Across All ChannelsHow D2C Brands Succeed with Community Across All Channels
How D2C Brands Succeed with Community Across All Channels
 
UpLevel
UpLevelUpLevel
UpLevel
 
Leveraging Your Tech Stack – Migration Execution: Best Practices for Both
Leveraging Your Tech Stack – Migration  Execution: Best Practices for BothLeveraging Your Tech Stack – Migration  Execution: Best Practices for Both
Leveraging Your Tech Stack – Migration Execution: Best Practices for Both
 
Evolution(k) | How to WIN ERISA Business in the Post Disclosure World
Evolution(k) | How to WIN ERISA Business in the Post Disclosure WorldEvolution(k) | How to WIN ERISA Business in the Post Disclosure World
Evolution(k) | How to WIN ERISA Business in the Post Disclosure World
 
The Sales Development Cloud - Rainmaker 2016 Keynote
The Sales Development Cloud - Rainmaker 2016 KeynoteThe Sales Development Cloud - Rainmaker 2016 Keynote
The Sales Development Cloud - Rainmaker 2016 Keynote
 
Amazon and Retail Media State of the Union: Charting the Course
Amazon and Retail Media State of the Union: Charting the CourseAmazon and Retail Media State of the Union: Charting the Course
Amazon and Retail Media State of the Union: Charting the Course
 
Samantha Bishop - CV
Samantha Bishop - CVSamantha Bishop - CV
Samantha Bishop - CV
 
How do I make bold (yet strategic) bets to improve future performance?
How do I make bold (yet strategic) bets to improve future performance?How do I make bold (yet strategic) bets to improve future performance?
How do I make bold (yet strategic) bets to improve future performance?
 
CRMC 2017 Agenda
CRMC 2017 AgendaCRMC 2017 Agenda
CRMC 2017 Agenda
 
How do I ensure both my media and creative is data-driven?
How do I ensure both my media and creative is data-driven?How do I ensure both my media and creative is data-driven?
How do I ensure both my media and creative is data-driven?
 
Content - key to digital transformation
Content - key to digital transformationContent - key to digital transformation
Content - key to digital transformation
 

Plus de Tinuiti

The 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossThe 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
 
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
 
How to Master Omnichannel Display and Video for Amazon
How to Master Omnichannel Display and Video for AmazonHow to Master Omnichannel Display and Video for Amazon
How to Master Omnichannel Display and Video for AmazonTinuiti
 
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
 
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
 
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
 
Finding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail MediaFinding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
 
Finding The New Top of Funnel: Riding The Third Wave
Finding The New Top of Funnel: Riding The Third WaveFinding The New Top of Funnel: Riding The Third Wave
Finding The New Top of Funnel: Riding The Third WaveTinuiti
 
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
 
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTThe 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
 
5 Myths About Breaking Into the Streaming Space, Debunked
5 Myths About Breaking Into the Streaming Space, Debunked5 Myths About Breaking Into the Streaming Space, Debunked
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
 
Turning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTurning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
 
The 15-Minute Breakdown - 5 Big Bets for 2023
The 15-Minute Breakdown - 5 Big Bets for 2023The 15-Minute Breakdown - 5 Big Bets for 2023
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
 
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
 
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
 
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
 
How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
 
The New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsThe New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsTinuiti
 
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...Tinuiti
 
The Always-On Approach: How to Continually Improve Your Streaming Advertising...
The Always-On Approach: How to Continually Improve Your Streaming Advertising...The Always-On Approach: How to Continually Improve Your Streaming Advertising...
The Always-On Approach: How to Continually Improve Your Streaming Advertising...Tinuiti
 

Plus de Tinuiti (20)

The 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal LossThe 15 Minute Breakdown: The Answer to Signal Loss
The 15 Minute Breakdown: The Answer to Signal Loss
 
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...
 
How to Master Omnichannel Display and Video for Amazon
How to Master Omnichannel Display and Video for AmazonHow to Master Omnichannel Display and Video for Amazon
How to Master Omnichannel Display and Video for Amazon
 
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023
 
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...
 
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
 
Finding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail MediaFinding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail Media
 
Finding The New Top of Funnel: Riding The Third Wave
Finding The New Top of Funnel: Riding The Third WaveFinding The New Top of Funnel: Riding The Third Wave
Finding The New Top of Funnel: Riding The Third Wave
 
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1
 
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTThe 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTT
 
5 Myths About Breaking Into the Streaming Space, Debunked
5 Myths About Breaking Into the Streaming Space, Debunked5 Myths About Breaking Into the Streaming Space, Debunked
5 Myths About Breaking Into the Streaming Space, Debunked
 
Turning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTurning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
Turning Shoppers Into Customers: How to Retain Your New Customers Post-Holiday
 
The 15-Minute Breakdown - 5 Big Bets for 2023
The 15-Minute Breakdown - 5 Big Bets for 2023The 15-Minute Breakdown - 5 Big Bets for 2023
The 15-Minute Breakdown - 5 Big Bets for 2023
 
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...
 
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...
 
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
 
How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023How to Engage New-to-Brand Amazon Customers in 2023
How to Engage New-to-Brand Amazon Customers in 2023
 
The New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive ConversionsThe New Power Couple: Retail Media & Influencer Drive Conversions
The New Power Couple: Retail Media & Influencer Drive Conversions
 
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...
 
The Always-On Approach: How to Continually Improve Your Streaming Advertising...
The Always-On Approach: How to Continually Improve Your Streaming Advertising...The Always-On Approach: How to Continually Improve Your Streaming Advertising...
The Always-On Approach: How to Continually Improve Your Streaming Advertising...
 

Building New Audiences (and Reactivating Old Ones) Before the Holiday Season

  • 1. Conquering Q4: A Holiday Planning Summit for Marketers DAY 1 - WEDNESDAY, AUGUST 25TH Retail Media Madness: A Guide to an Integrated Holiday Strategy 10-10:30am PT | 1-1:30pm ET The Walmart Effect: Succeed Here, Succeed Everywhere 10:35-11:20am PT | 1:35-2:20pm ET Prime Day Data Hold the Answers (but are you asking the right questions?) 11:25am– 12:10pm PT | 2:25-3:10pm ET Marketplace Ops: Making Sure You’re all Buttoned Up for Q4 12:15-1pm PT | 3:15-4pm ET DAY 2 - THURSDAY, AUGUST 26TH Building New Audiences (and Reactivating Old Ones) Before the Holiday Season 10-10:30am PT | 1-1:30pm ET Bringing your Shopping Feed to Life for Q4 10:35-11:20am PT | 1:35-2:20pm ET Design Matters: Creative that Fuels the Funnel 11:25– 11:55am PT | 2:25-2:55pm ET From Email to SMS: Overcoming Messaging Saturation During the Holiday Season 12-12:45pm PT | 3-3:45pm ET Upping Your Paid Search Conversions in Q4 12:50– 1:35pm PT | 3:50 – 4:35pm ET
  • 2. Building New Audiences (and Reactivating Old Ones) Before the Holiday Season
  • 3. Today’s Logistics Kerry Mallett Webinar Coordinator Recording & slides will be sent by tomorrow 01 Submit questions for live Q&A 04 03 Download relevant resources Log back anytime with same link 02 02 Join our poll questions 05
  • 4. Tinuiti is the largest independent performance marketing agency across the Triopoly. Employees Media managed Award-winning culture* $3B #1 950+ 4 *AdAge Best Places to Work 2019-2021
  • 5. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 6. Our Speakers LIZ EMERY Senior Director of Mobile & Ad Tech Solutions ANDREW RICHARDSON SVP, Analytics & Marketing Science NIRISH PARSAD Martech Solutions Architect
  • 7. Agenda ● Discussion ー Winning Remarketing Strategies, Reaching New Audiences, and Building First Party Data ● Audience Q&A 7
  • 8. Do you use a customer data platform? ● Yes ● No ● I’m not sure POLL 8
  • 10. Q&A
  • 11. Register now at tinuiti.com/TLC21
  • 13. Conquering Q4: A Holiday Planning Series for Marketers DAY 1 - WEDNESDAY, AUGUST 25TH Retail Media Madness: A Guide to an Integrated Holiday Strategy 10-10:30am PT | 1-1:30pm ET The Walmart Effect: Succeed Here, Succeed Everywhere 10:35-11:20am PT | 1:35-2:20pm ET Prime Day Data Hold the Answers (but are you asking the right questions?) 11:25am– 12:10pm PT | 2:25-3:10pm ET Marketplace Ops: Making Sure You’re all Buttoned Up for Q4 12:15-1pm PT | 3:15-4pm ET DAY 2 - THURSDAY, AUGUST 26TH Building New Audiences (and Reactivating Old Ones) Before the Holiday Season 10-10:30am PT | 1-1:30pm ET Bringing your Shopping Feed to Life for Q4 10:35-11:20am PT | 1:35-2:20pm ET Design Matters: Creative that Fuels the Funnel 11:25– 11:55am PT | 2:25-2:55pm ET From Email to SMS: Overcoming Messaging Saturation During the Holiday Season 12-12:45pm PT | 3-3:45pm ET Upping Your Paid Search Conversions in Q4 12:50– 1:35pm PT | 3:50 – 4:35pm ET