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Find Your Unique Selling Proposition

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Unique Selling Proposition HOW TO FIND IT?
What is USP?  Something unique  Something that differents you  Connected to product  Specific benefit  What our brand/product has and others don‘t  What we are best at  The Argument  Value for customers  Reason to buy  Time limited What is USP?
You need to know Who are you future customers? Who are your competitors?
Segmentation Targeting Positioning
What can be useful  Marketing research  Brainstorming  Brainwriting  Redefining sentences  Redrawing pictures  Problem solving matrix
Never forget Products Needs
Thank you for your attention ONDŘEJ DUFEK

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Find Your Unique Selling Proposition