7 ways brands have successfully integrated Instagram's Carousel Ads into their creative.

1. 7
Ways
Businesses
Are
Using
Carousel
Ads
1)
Highlight
a
Single
Product
Using
the
mul-ple-­‐image
layout
to
prominently
highlight
one
product
can
be
a
beneficial
way
to
show
and
describe
a
different
feature
of
that
product.
In
the
example
to
the
le>,
the
crea-ve
of
showing
the
woman’s
fingers
dragging
and
zooming
is
a
very
smart
and
mobile-­‐
friendly
way
to
encourage
users
to
want
to
“see
more”
and
engage
with
the
content.
2)
Show
People
How
To
Use
Your
Product
Leveraging
the
carousel
ad
unit
as
a
how-­‐
to
guide
is
a
great
way
to
encourage
your
audience
on
crea-ve
or
new
ways
to
use
a
product.
3)
Give
a
Tour
of
Your
Mobile
Space
To
help
drive
app
installs,
use
the
carousel
ad
unit
to
feature
the
various
components
and
experience
of
your
app,
as
seen
by
Deezer
to
the
right.
This
provides
users
with
a
taste
of
what
the
app
can
offer
them
before
even
downloading
it.
Deezer
saw
a
50%
decrease
in
cost
per
click
and
a
60%
reduc-on
in
cost
per
install
compared
to
other
channels.

2. 4)
Share
Sources
and
ArHcles
For
brands
selling
a
service,
rather
than
a
product,
the
carousel
ad
unit
can
help
explain
how
your
service
benefits
your
audience.
Precision’s
use
of
carousel
ads
on
the
right
led
to
6,000
newsleOer
signups,
a
50%
decrease
in
cost
per
lead
and
a
50%
increase
in
click
through
rate
compared
to
single-­‐image
link
ads.
5)
Tell
Your
Product
Story
Using
the
carousel
ad
unit
to
highlight
lifestyle
imagery
of
your
product,
allows
the
brand
to
tell
a
deeper
story.
Pure
Vida
saw
order
increase
by
4x
within
just
two
months
of
the
campaign.
6)
Tell
Your
Customers’
Story
Sharing
customers’
photos
not
only
makes
branded
content
unique,
but
also
encourages
more
customers
to
share
and
submit
their
images.
7)
Showcase
Your
Product
Catalogue
Showcasing
your
product
catalogue
reinforces
what
the
carousel
format
was
designed
for;
empowering
brands
to
feature
several
products
in
a
single
ad.