An up-to-date look at what's new on Pinterest

1. Pinterest
Welcomes
Alcohol
Brands
to
Adver4sing
What
It
Is
Pinterest
now
allows
alcohol
brands
to
adver2se
on
the
pla4orm—as
long
as
they
follow
the
pla4orm’s
restric2ons
and
guidelines
outlined
below.
Brands
Cannot
Promote
Content
That:
• Encourages
the
direct
consump2on
of
alcohol
(beer,
wine,
or
spirits)
• Leads
to
the
online
sale
of
alcohol
(including
wine
or
beer
delivery
services)
Brands
Are
Allowed
to
Promote
Content
That
Includes:
• Accessories
like
wine
glasses,
beer
steins,
and
flasks
• Recipes
for
drinks
or
food
containing
alcohol
• Recipes
that
suggest
alcoholic
beverage
pairings
• Events
that
may
involve
(but
don't
solely
revolve
around)
alcohol
consump2on,
like
happy
hours,
winery
tours
and
home
brewing
classes
• Events
sponsored
by
alcohol
brands,
as
long
as
the
event
isn't
focused
on
alcohol
Addi2onally,
all
standard
alcohol
regula2ons
for
the
marke2ng
and
adver2sing
industry
also
apply
to
Pinterest.