SlideShare une entreprise Scribd logo
1  sur  50
Télécharger pour lire hors ligne
CES_2015
EIGHT_TRENDS _FOR_2015
SUMMARY_
Just two words dominated CES 2015; “smart”
and “connected,” and despite 20,000 products on
display, these two terms united almost everything.

This is the proof that “the internet of everything” is
coming, a new ecosystem around us where digital
becomes the connective tissue of everything.
Sensors record and share what’s happening,
devices respond intelligently, our world becomes a
smarter, adaptive environment around us. 

When things get smarter, when data becomes
more abundant and intimate, and where decisions
are outsourced to algorithms, what impact does
this have on marketing? When big data becomes
intimate data, what happens? 

The internet of things is currently about
possibilities, but how do we focus on the
opportunities? To find out more about the threats
and opportunities at CES in 8 separate themes,
read on.
01
NEW MOBILITY
NEW MOBILITY
01
The way we move around is changing, CES saw the introduction of a plethora of
new ways that challenge our assumptions about personal movement. From
electric scooters that fold to motorized unicycles, from what looks to be a new
Segway to the world’s first electronic skates, mobility is about to change;
welcome to a new era in transport. 

Cars are also changing fast, from rapid developments making electric cars more
affordable, to self driving car technology coming from all major players. With the
arrival of platforms such as Uber and the growing app based car clubs like Zipcar
and Hertz offering short-term use, one-way rental, we’re seeing changes in car
ownership patterns. It’s not a huge leap of faith to imagine a world where owning
cars, and cars even looking like cars, is a distant memory. 

New mobility impacts marketers in profound new ways. The car is creating a new
media environment, now that you no longer need to pay attention to the road.
With this comes new advertising opportunities like promoted routes, real time
special offers, map based advertising, all taking advantage of your cars’ larger
digital screens.
NEW MOBILITY
01
The Mercedes F015 Concept, where the
self driving car becomes a living room.
NEW MOBILITY
01
Rollers invent electric rollerskates.
NEW MOBILITY
01
Gogoro has revealed the "world's first
Smartscooter,” an electric scooter.
02
SENSORED SURROUNDINGS
SENSORED SURROUNDINGS
02
CES shows that the sensor economy is expanding and becoming even richer.
The technology is extracting and analyzing data, making improvements to
everyday life everywhere. Big data is even bigger now, yet becoming more
intimate. From meditation devices to baby monitors, portable 3D scanners, to
more advanced wearable health trackers, to fully connected homes, welcome
to an age where everything is monitored, recorded, shared and analyzed.

Brands can now have access to data they never thought possible.
Knowledge of what consumers are doing, feeling, and even thinking becomes
possible as sensors surround our bodies. An implication for brands is using
this data extraction to create the next wave of products and services.
Predictive analytics afford us the opportunity to influence or predict consumer
behaviors favorable to brand initiatives. In an aging population, it also allows
for consumers to monitor their loved ones from afar and ensure that proactive
measures are taken.

As you can imagine, the possibilities are infinite and the CPG, retail and
restaurant categories are prime first-movers for this trend.
SENSORED SURROUNDINGS
02
Ampstrip, a thin, sensor-filled strip you wear on your
torso all day, every day to monitor your vitals.
SENSORED SURROUNDINGS
02
Zensorium’s “being,” a wearable that
records your mood.
SENSORED SURROUNDINGS
02
Scio allows you to scan practically anything — foods,
drinks, pills, plants, and more — and get detailed
information on the object’s chemical makeup.
03
RESPONSIVE ENVIRONMENTS
RESPONSIVE ENVIRONMENTS
03
If CES is about everything being “smart” and “connected,” then sensors become
the foundational element. Everywhere we look, we see new types of sensors, new
ways to process data and new things to control. From homes that unlock as we
walk towards doors or cameras that keep tabs on who is home, to lights that
adapt to our needs and to fridges that order food for us, we’re soon to be
surrounded by connected devices that work around our needs.

Behold an age where cars drive us around, where televisions suggest content we
may want to watch, where our belts tell us how to behave. We could call this the
connected home or smarter living, but really this is about reducing the thinking we
have to do every day and about accepting key contextual suggestions that come
to us. It’s about us at the center of a life that just works around us, with
technology moving into the background to become ambient and assistive.

What’s most interesting about this is what this means for marketers. If machines,
algorithms and our toothbrushes are making decisions for us, what does the role
of advertising become?
RESPONSIVE ENVIRONMENTS
03
The Netatmo Welcome is a connected camera that can
actually recognize who's home using facial recognition.
RESPONSIVE ENVIRONMENTS
03
The Parrot Pot, a Bluetooth-connected flowerpot with a built-in
reservoir to automatically water your plants for you.
RESPONSIVE ENVIRONMENTS
03
Samsung and Smart Things offered a vision into the
future, lights changing color, fridges ordering groceries.
04
PERVASIVE SCREENS & VIDEO
PERVASIVE SCREENS & VIDEO
04
Slowly every surface around us is turning into a screen and every form of content is
converging to become video. Soon, from digital signage, wearables, smart TV’s,
connected cars, to projected walls, everything is becoming a place for moving images,
and our real life is being augmented by another layer of ambient information from the
internet.

We have non linear TV and Over the Top (OTT) delivery of content breaking down the
traditional linear TV model and putting the consumer in the driver’s seat of how they
view and engage with content. Content packages are being developed for the cord-
cutting generation. The world is now cross-screen, which has implications for greater
content and messaging flexibility, and where multiple touchpoints and sequential
storytelling (a sort of flow advertising) can provide richer messaging to consumers.
With this opportunity comes greater measurement and consumer insights across all
synched devices vs. channels for a holistic consumer picture vs. a siloed view. 

Within this world, we need to stop our obsession with the digital divide and focus on
the implication of marketing when everything is digital and everything is video. In this
landscape the concepts of TV versus video, online versus offline, mobile versus
desktop have zero meaning. There are also huge implications to marketers on their
marketing mix and insights into effectiveness, given availability of new data.
The Whirlpool kitchen of the future projects messages, recipes
and even next steps on to your kitchen work surfaces.
04PERVASIVE SCREENS & VIDEO
DISH’s Sling TV $20/month unbundled video
package announced.
EVERYTHING BECOMES A SCREEN AND VIDEO
04
Smart TV’s now incorporating their own OS systems,
soon TV discovery become unbundled from the pipe.
EVERYTHING BECOMES A SCREEN AND VIDEO
04
A smartmirror, part of a whole new generation of
digital surfaces to enter our lives.
EVERYTHING BECOMES A SCREEN AND VIDEO
04
One of the many Virtual Reality and Augmented
Reality devices around CES. The notion of what is
real, virtual and blended is blurring.
EVERYTHING BECOMES A SCREEN AND VIDEO
04
05
HUMAN TECHNOLOGY & VANISHING
INTERFACES
05
HUMAN TECHNOLOGY / VANISHING INTERFACES
We’d imagine becoming a cyborg would have looked a bit more futuristic than
purple smartwatches, bluetooth headphones and Fitbits. But slowly and surely we’re
augmenting our being with a variety of electronics that makes us a little bit
superhuman. We’ve got wearables becoming popular by morphing into potentially
luxury fashion items, ceramic necklaces that beam notifications on your skin, t-shirts
that measure our vital statistics and smart belts that judge your food intake beyond
the likes of any judgmental friend. If that doesn’t work, we can place Thync’s
electrodes on our head and let restful pulses “induce a preferred mental state.”

We’re also getting closer to technology with the way we navigate content and
control devices in more tactile, natural and gestural ways. Amazon Echo was the first
device to bring voice activation back in trend, but now we see small startups such
as Cubic trying to bring technology to life using our voices. Whether it’s the variety of
eye-tracking companies such as Tobii, gadgets such as Ring that let you point and
control using fingers, or Myo and Bitbrick the trackable armbands, or even the
beloved Leap Motion, technology is becoming more physically bound to us.

Marketers need to be open to new ways to make immersive products, to explore
new UI's and find new ways to create richer buying experiences and remove barriers
to purchase.
Thync, a mysterious wearable that uses “neuro-
signaling to induce a preferred mental state.”
HUMAN TECHNOLOGY / VANISHING INTERFACES
05
French company Cityzen Sciences has developed a smart
t-shirt that measures statistics including your heart rate.
HUMAN TECHNOLOGY / VANISHING INTERFACES
05
Belty, the world’s first smart belt can track your waistline
over time, keep tabs on your exercise, or check how
much you sit and suggest you take a walk.
05HUMAN TECHNOLOGY / VANISHING INTERFACES
Ring, the smallest, most human of all gesture control
devices at CES.
05HUMAN TECHNOLOGY / VANISHING INTERFACES
Lechal’s smart and connected insole relays directions
via vibrations and provides fitness tracking.
05HUMAN TECHNOLOGY / VANISHING INTERFACES
05HUMAN TECHNOLOGY / VANISHING INTERFACES
Tobii makes one of the most advanced eye tracking
devices that allow you to control computers with
your gaze.
KID TECH
06
KID TECH
06
All parents want the best for their child and new tech advancements
showcased new ways to be even smarter and more involved from health to
education. Many tools were present to help with monitoring such as the re-
imagined pacifier (Pacif-I) updated to pair with a phone sharing a child’s
temperature and location; and SleepIQ, a bed that has sensors monitor
breathing, movement and heart rate. 

Improving literacy, math, and science was also a focus for technologists this
year. Innovations such as Ozobot, Dash and Dot teach kids basics of
programming in order to further develop logic and critical thinking. 

This is a new and developing area in which media opportunities will emerge.
For now, it appears key partnerships with tech developers would be
advantageous. Opportunities to understand the needs for smarter parenting
by brands to provide solutions could be largely successful. Imagine a
pharmaceutical company partnering to provide medicinal solutions to child or
parent in times of need.
Pacify-I, the world’s first smart pacifier that monitors a
baby’s temperature and transmits the data to an app on
a parent’s smartphone or tablet.
06KID TECH
Vigilant Rainbow, the first smart toothbrush for kids
and one that gamifies brushing.
06KID TECH
With Dash & Dot, kids learn how to program toy
robots which makes coding fun using apps.
06KID TECH
07
EVERYDAY ROBOTICS
EVERYDAY ROBOTICS
07
Robots have been around for many years now, but always behind the scenes
in distribution centers and factories, hidden away from most people. CES this
year saw a whole new range of robots that are designed to aid our lives in
more personal ways than ever.

We of course saw a huge range of drones, but most differentiation was by size
and little else, and we don’t see much in the way of real life problems they can
currently solve, at least not until regulatory controls and battery life improve.

Home robots saw most of the coverage, from a range of personal robots
designed to aid our everyday lives, to a much greater array of machines that
excel in single purposes. From floor to grills, solar cells to gardens, it’s hard to
find anything that can’t be cleaned by a robot, but even harder to find a robot
that can do more than one thing well.

Robots in retail seem to be the most obvious new frontier for robotics in
business, but how many people would prefer the human touch? And what are
the longer term implications for the labor force when everyday tasks become
automated?
OSHBOT, the retail robot developed in partnership
with Lowes, is already on the shop floor.
07EVERYDAY ROBOTICS
The Furo-i home, a wheel-mounted smart tablet holding
robot can take voice commands and connects home
networks and devices.
07EVERYDAY ROBOTICS
Budgee, a robot with one thing in mind, helping the
elderly move large and heavy items around.
07EVERYDAY ROBOTICS
08
DEMOCRATIZATION OF CREATIVITY
DEMOCRATISATION OF CREATIVITY
08
We’ve never been more empowered to make things for ourselves, what we consumed
was once dictated by expert strangers, they’d decide what media we could consume,
what products we could buy and makers were selected by editors, A&R people and
design committees. Now we’re empowered with 3D printers, additive printing, cheaper
professional cameras, 3D scanners, home recording studios; we’re now all able to
create on a level playing field.

Along with the hardware comes the software and services, from online destinations to
upload patterns for the maker movement, for parts makers and concepts like Arduino.
We’ve also burgeoning distribution channels like Etsy or Quirky and funding
infrastructure like Kickstarter and Indiegogo, today it seems like truly anyone can make
it, so long as they can make it.

The effects are considerable: We once relied on middle men to control, publish,
replicate, distribute and sell to use, but now everything is disintermediated. When
anyone can make anything, in any quantity, when people can sell direct to the masses,
when success becomes truly democratic, how can retailers, brands and media owners
embrace this new dynamic and become enablers of creativity?
Ultimaker 2 Go, it's the hobbyist's ultimate dream.
The $1,450 printer is small, compact and portable.
DEMOCRATISATION OF CREATIVITY
08
Go Pro Hero 4, now putting 4K high frame rate
capture in anyone’s hands for less than $500.
DEMOCRATISATION OF CREATIVITY
08
SENSORED SURROUNDINGS
01
Sprout by HP, the world’s first PC with 3D scanner,
perfect for creative endeavors on the desktop.
We’re	
  about	
  to	
  enter	
  the	
  next	
  stage	
  of	
  the	
  internet	
  -­‐	
  the	
  "thinternet,"	
  if	
  you	
  will.	
  
Here,	
  the	
  internet	
  becomes	
  a	
  thinner,	
  more	
  pervasive,	
  more	
  tactile,	
  ambient	
  layer	
  that	
  surrounds	
  us.	
  It	
  
connects	
  us	
  to	
  everything,	
  while	
  becoming	
  predictive	
  and	
  personalized.	
  In	
  this	
  world	
  everything	
  is	
  
digital,	
  so	
  let’s	
  shift	
  to	
  think	
  about	
  contexts	
  not	
  pipes.	
  
We’re	
  about	
  to	
  enter	
  an	
  age	
  where	
  Everything	
  Becomes	
  Smart.	
  Our	
  fridges,	
  TVs	
  and	
  watches	
  all	
  make	
  
decisions	
  for	
  us	
  -­‐	
  or	
  at	
  the	
  very	
  least	
  they	
  make	
  key	
  contextual	
  suggestions.	
  What	
  can	
  or	
  will	
  become	
  of	
  
advertising	
  when	
  we,	
  individuals,	
  are	
  no	
  longer	
  in	
  as	
  much	
  control?	
  
We’re	
  about	
  to	
  enter	
  an	
  age	
  where	
  everything	
  around	
  us	
  collects	
  our	
  intimate	
  data	
  more	
  abundantly	
  
than	
  ever	
  before.	
  The	
  question	
  for	
  brands,	
  advertisers	
  and	
  consumers	
  now	
  becomes	
  "If	
  my	
  watch	
  knows	
  
where	
  I	
  am,	
  what	
  I	
  am	
  doing	
  and	
  how	
  I	
  am	
  feeling,	
  what	
  new	
  targeting	
  opportunities	
  come	
  about?"
FINAL THOUGHT
WRITTEN BY:
KEVIN HUNG SHAUN FARRAR TOM GOODWIN
@kevinhung @shaunfarrar @tomfgoodwin
FOR MORE INFORMATION PLEASE CONTACT:
GREG JAMES.

CHIEF STRATEGY AND DEVELOPMENT OFFICER

HAVAS MEDIA

GREG.JAMES@HAVASMEDIA.COM

Contenu connexe

Tendances

CES 2015 Highlights--Market Trend Recap
CES 2015 Highlights--Market Trend RecapCES 2015 Highlights--Market Trend Recap
CES 2015 Highlights--Market Trend RecapIPG Media Lab
 
Epsilon CES 2017 Trend Recap
Epsilon CES 2017 Trend RecapEpsilon CES 2017 Trend Recap
Epsilon CES 2017 Trend RecapTom Edwards
 
The 21 Coolest Internet Of Things Gadgets
The 21 Coolest Internet Of Things GadgetsThe 21 Coolest Internet Of Things Gadgets
The 21 Coolest Internet Of Things GadgetsBernard Marr
 
Koru wearables trends 2013
Koru wearables trends 2013Koru wearables trends 2013
Koru wearables trends 2013KoruLab
 
CES 2014 Recap
CES 2014 RecapCES 2014 Recap
CES 2014 RecapCake
 
Spectacles tour of CES 2017 by Kinetic
Spectacles tour of CES 2017 by Kinetic Spectacles tour of CES 2017 by Kinetic
Spectacles tour of CES 2017 by Kinetic Kinetic Worldwide
 
Digital Trends for 2014 - DMF13
Digital Trends for 2014 - DMF13Digital Trends for 2014 - DMF13
Digital Trends for 2014 - DMF13Wijs
 
PDT: 18 Design Trends @ CES 2014
PDT: 18 Design Trends @ CES 2014PDT: 18 Design Trends @ CES 2014
PDT: 18 Design Trends @ CES 2014Nick Cucci
 
trendwatching.com's INTERNET OF CARING THINGS
trendwatching.com's INTERNET OF CARING THINGStrendwatching.com's INTERNET OF CARING THINGS
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
 
Mobile World Congress - Day 2 Recap
Mobile World Congress - Day 2 RecapMobile World Congress - Day 2 Recap
Mobile World Congress - Day 2 RecapOgilvy
 
Koru wearable trends 2015
Koru wearable trends 2015Koru wearable trends 2015
Koru wearable trends 2015KoruLab
 
Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?
Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?
Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?Business of Software Conference
 
Top 10 Wearable Tech of 2014
Top 10 Wearable Tech of 2014Top 10 Wearable Tech of 2014
Top 10 Wearable Tech of 2014Stinson
 
G6 tp9-wearables sensors - english version
G6 tp9-wearables sensors - english versionG6 tp9-wearables sensors - english version
G6 tp9-wearables sensors - english versionAgustin Girolami
 
memBrain STORM Report: CES 2021
memBrain STORM Report: CES 2021 memBrain STORM Report: CES 2021
memBrain STORM Report: CES 2021 Jennifer Sullivan
 
CES 2014 report from OgilvyOne UK
CES 2014 report from OgilvyOne UKCES 2014 report from OgilvyOne UK
CES 2014 report from OgilvyOne UKOgilvyOne Worldwide
 

Tendances (19)

CES 2015 Highlights--Market Trend Recap
CES 2015 Highlights--Market Trend RecapCES 2015 Highlights--Market Trend Recap
CES 2015 Highlights--Market Trend Recap
 
Best of CES 2018
Best of CES 2018Best of CES 2018
Best of CES 2018
 
Epsilon CES 2017 Trend Recap
Epsilon CES 2017 Trend RecapEpsilon CES 2017 Trend Recap
Epsilon CES 2017 Trend Recap
 
The 21 Coolest Internet Of Things Gadgets
The 21 Coolest Internet Of Things GadgetsThe 21 Coolest Internet Of Things Gadgets
The 21 Coolest Internet Of Things Gadgets
 
Koru wearables trends 2013
Koru wearables trends 2013Koru wearables trends 2013
Koru wearables trends 2013
 
2016SXSW
2016SXSW2016SXSW
2016SXSW
 
CES 2014 Recap
CES 2014 RecapCES 2014 Recap
CES 2014 Recap
 
Spectacles tour of CES 2017 by Kinetic
Spectacles tour of CES 2017 by Kinetic Spectacles tour of CES 2017 by Kinetic
Spectacles tour of CES 2017 by Kinetic
 
Digital Trends for 2014 - DMF13
Digital Trends for 2014 - DMF13Digital Trends for 2014 - DMF13
Digital Trends for 2014 - DMF13
 
CES Learnings
CES LearningsCES Learnings
CES Learnings
 
PDT: 18 Design Trends @ CES 2014
PDT: 18 Design Trends @ CES 2014PDT: 18 Design Trends @ CES 2014
PDT: 18 Design Trends @ CES 2014
 
trendwatching.com's INTERNET OF CARING THINGS
trendwatching.com's INTERNET OF CARING THINGStrendwatching.com's INTERNET OF CARING THINGS
trendwatching.com's INTERNET OF CARING THINGS
 
Mobile World Congress - Day 2 Recap
Mobile World Congress - Day 2 RecapMobile World Congress - Day 2 Recap
Mobile World Congress - Day 2 Recap
 
Koru wearable trends 2015
Koru wearable trends 2015Koru wearable trends 2015
Koru wearable trends 2015
 
Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?
Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?
Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?
 
Top 10 Wearable Tech of 2014
Top 10 Wearable Tech of 2014Top 10 Wearable Tech of 2014
Top 10 Wearable Tech of 2014
 
G6 tp9-wearables sensors - english version
G6 tp9-wearables sensors - english versionG6 tp9-wearables sensors - english version
G6 tp9-wearables sensors - english version
 
memBrain STORM Report: CES 2021
memBrain STORM Report: CES 2021 memBrain STORM Report: CES 2021
memBrain STORM Report: CES 2021
 
CES 2014 report from OgilvyOne UK
CES 2014 report from OgilvyOne UKCES 2014 report from OgilvyOne UK
CES 2014 report from OgilvyOne UK
 

Similaire à CES 2015: Havas Media's Trends

CES 2016 - VCCP Trend Report
CES 2016 - VCCP Trend Report CES 2016 - VCCP Trend Report
CES 2016 - VCCP Trend Report Will Harvey
 
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas Tom Goodwin
 
StoryTech's CES 2015 Recap for Marketers
StoryTech's CES 2015 Recap for MarketersStoryTech's CES 2015 Recap for Marketers
StoryTech's CES 2015 Recap for MarketersAndy Maskin
 
CES 2016 Europe - digitalni trendovi
CES 2016 Europe - digitalni trendoviCES 2016 Europe - digitalni trendovi
CES 2016 Europe - digitalni trendovicaratzagreb
 
Immersive Spectacles tour of CES 2017 by Kinetic
Immersive Spectacles tour of CES 2017 by KineticImmersive Spectacles tour of CES 2017 by Kinetic
Immersive Spectacles tour of CES 2017 by KineticKinetic Worldwide
 
CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 TrendsHavas Media
 
CES2015: A Brand Marketer's View
CES2015: A Brand Marketer's View CES2015: A Brand Marketer's View
CES2015: A Brand Marketer's View Cheryl Metzger
 
CES 2014 - Ogilvy Labs Trend Report
CES 2014 - Ogilvy Labs Trend ReportCES 2014 - Ogilvy Labs Trend Report
CES 2014 - Ogilvy Labs Trend ReportWill Harvey
 
Consumer Electronic Show 2014 Ogilvy London Labs Report
Consumer Electronic Show  2014 Ogilvy London Labs ReportConsumer Electronic Show  2014 Ogilvy London Labs Report
Consumer Electronic Show 2014 Ogilvy London Labs ReportPrayukth K V
 
2015 International CES - What I learned at CES and what brands have to know
2015 International CES - What I learned at CES and what brands have to know2015 International CES - What I learned at CES and what brands have to know
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
 
Digital Lab CES Recap -- Everything Brands and Marketers Need To Know
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowDigital Lab CES Recap -- Everything Brands and Marketers Need To Know
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
 
6 Key Trends from CES 2017
6 Key Trends from CES 20176 Key Trends from CES 2017
6 Key Trends from CES 2017Havas Media
 
CES 2017: 6 Trends Marketers Should Know
CES 2017:  6 Trends Marketers Should KnowCES 2017:  6 Trends Marketers Should Know
CES 2017: 6 Trends Marketers Should KnowKevin Hung
 
SALESmanago - Internet of Things
SALESmanago - Internet of ThingsSALESmanago - Internet of Things
SALESmanago - Internet of Thingssalesmanago
 
6 Key Trends from CES 2017
6 Key Trends from CES 20176 Key Trends from CES 2017
6 Key Trends from CES 2017Havas Media
 
360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i
 
Possibilities and perils of the data-driven world.
Possibilities and perils of the data-driven world.Possibilities and perils of the data-driven world.
Possibilities and perils of the data-driven world.joshuakauffman
 
Five Trends for Marketers
Five Trends for Marketers Five Trends for Marketers
Five Trends for Marketers Performics
 

Similaire à CES 2015: Havas Media's Trends (20)

CES 2016 - VCCP Trend Report
CES 2016 - VCCP Trend Report CES 2016 - VCCP Trend Report
CES 2016 - VCCP Trend Report
 
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
 
StoryTech's CES 2015 Recap for Marketers
StoryTech's CES 2015 Recap for MarketersStoryTech's CES 2015 Recap for Marketers
StoryTech's CES 2015 Recap for Marketers
 
CES 2016 Europe - digitalni trendovi
CES 2016 Europe - digitalni trendoviCES 2016 Europe - digitalni trendovi
CES 2016 Europe - digitalni trendovi
 
Takeaways from CES 2016
Takeaways from CES 2016Takeaways from CES 2016
Takeaways from CES 2016
 
Immersive Spectacles tour of CES 2017 by Kinetic
Immersive Spectacles tour of CES 2017 by KineticImmersive Spectacles tour of CES 2017 by Kinetic
Immersive Spectacles tour of CES 2017 by Kinetic
 
CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 Trends
 
IBMiX: Ready-To-Wear The Future
IBMiX: Ready-To-Wear The FutureIBMiX: Ready-To-Wear The Future
IBMiX: Ready-To-Wear The Future
 
CES2015: A Brand Marketer's View
CES2015: A Brand Marketer's View CES2015: A Brand Marketer's View
CES2015: A Brand Marketer's View
 
CES 2014 - Ogilvy Labs Trend Report
CES 2014 - Ogilvy Labs Trend ReportCES 2014 - Ogilvy Labs Trend Report
CES 2014 - Ogilvy Labs Trend Report
 
Consumer Electronic Show 2014 Ogilvy London Labs Report
Consumer Electronic Show  2014 Ogilvy London Labs ReportConsumer Electronic Show  2014 Ogilvy London Labs Report
Consumer Electronic Show 2014 Ogilvy London Labs Report
 
2015 International CES - What I learned at CES and what brands have to know
2015 International CES - What I learned at CES and what brands have to know2015 International CES - What I learned at CES and what brands have to know
2015 International CES - What I learned at CES and what brands have to know
 
Digital Lab CES Recap -- Everything Brands and Marketers Need To Know
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowDigital Lab CES Recap -- Everything Brands and Marketers Need To Know
Digital Lab CES Recap -- Everything Brands and Marketers Need To Know
 
6 Key Trends from CES 2017
6 Key Trends from CES 20176 Key Trends from CES 2017
6 Key Trends from CES 2017
 
CES 2017: 6 Trends Marketers Should Know
CES 2017:  6 Trends Marketers Should KnowCES 2017:  6 Trends Marketers Should Know
CES 2017: 6 Trends Marketers Should Know
 
SALESmanago - Internet of Things
SALESmanago - Internet of ThingsSALESmanago - Internet of Things
SALESmanago - Internet of Things
 
6 Key Trends from CES 2017
6 Key Trends from CES 20176 Key Trends from CES 2017
6 Key Trends from CES 2017
 
360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i's 2015 International CES Hot List
360i's 2015 International CES Hot List
 
Possibilities and perils of the data-driven world.
Possibilities and perils of the data-driven world.Possibilities and perils of the data-driven world.
Possibilities and perils of the data-driven world.
 
Five Trends for Marketers
Five Trends for Marketers Five Trends for Marketers
Five Trends for Marketers
 

Plus de Cake

Cake & Socialyse March 2016 Facebook Updates
Cake & Socialyse March 2016 Facebook Updates Cake & Socialyse March 2016 Facebook Updates
Cake & Socialyse March 2016 Facebook Updates Cake
 
Cake & Socialyse February 2016 Twitter Updates
Cake & Socialyse February 2016 Twitter UpdatesCake & Socialyse February 2016 Twitter Updates
Cake & Socialyse February 2016 Twitter UpdatesCake
 
Cake & Socialyse February 2016 Snapchat Updates
Cake & Socialyse February 2016 Snapchat UpdatesCake & Socialyse February 2016 Snapchat Updates
Cake & Socialyse February 2016 Snapchat UpdatesCake
 
Cake & Socialyse February 2016 Instagram Updates
Cake & Socialyse February 2016 Instagram Updates Cake & Socialyse February 2016 Instagram Updates
Cake & Socialyse February 2016 Instagram Updates Cake
 
Cake & Socialyse February 2016 Facebook Updates
Cake & Socialyse February 2016 Facebook Updates Cake & Socialyse February 2016 Facebook Updates
Cake & Socialyse February 2016 Facebook Updates Cake
 
New Algorithm Will Refresh Twitter Timelines
New Algorithm Will Refresh Twitter Timelines New Algorithm Will Refresh Twitter Timelines
New Algorithm Will Refresh Twitter Timelines Cake
 
Cake & Socialyse January 2016 Twitter Updates
Cake & Socialyse January 2016 Twitter UpdatesCake & Socialyse January 2016 Twitter Updates
Cake & Socialyse January 2016 Twitter UpdatesCake
 
Cake & Socialyse January 2016 Facebook Updates
Cake & Socialyse January 2016 Facebook UpdatesCake & Socialyse January 2016 Facebook Updates
Cake & Socialyse January 2016 Facebook UpdatesCake
 
Cake socialyse twitter_updates_12.2015
Cake socialyse twitter_updates_12.2015Cake socialyse twitter_updates_12.2015
Cake socialyse twitter_updates_12.2015Cake
 
Cake & Socialyse- 7 Ways Businesses Are Using Carousel Ads
Cake & Socialyse- 7 Ways Businesses Are Using Carousel AdsCake & Socialyse- 7 Ways Businesses Are Using Carousel Ads
Cake & Socialyse- 7 Ways Businesses Are Using Carousel AdsCake
 
Cake & Socialyse Facebook Updates December 2015
Cake & Socialyse Facebook Updates December 2015Cake & Socialyse Facebook Updates December 2015
Cake & Socialyse Facebook Updates December 2015Cake
 
Cake & Socialyse Facebook Platform Updates November 2015
Cake & Socialyse Facebook Platform Updates November 2015Cake & Socialyse Facebook Platform Updates November 2015
Cake & Socialyse Facebook Platform Updates November 2015Cake
 
Cake & Socialyse Snapchat POV October 2015
Cake & Socialyse Snapchat POV October 2015Cake & Socialyse Snapchat POV October 2015
Cake & Socialyse Snapchat POV October 2015Cake
 
Cake & Socialyse Instagram POV August 2015
Cake & Socialyse Instagram POV August 2015Cake & Socialyse Instagram POV August 2015
Cake & Socialyse Instagram POV August 2015Cake
 
Cake & Socialyse Facebook August 2015 POV
Cake & Socialyse Facebook August 2015 POVCake & Socialyse Facebook August 2015 POV
Cake & Socialyse Facebook August 2015 POVCake
 
Cake & Socialyse Twitter POV July 2015
Cake & Socialyse Twitter POV July 2015Cake & Socialyse Twitter POV July 2015
Cake & Socialyse Twitter POV July 2015Cake
 
Cake & Socialyse Instagram POV July 2015
Cake & Socialyse Instagram POV July 2015Cake & Socialyse Instagram POV July 2015
Cake & Socialyse Instagram POV July 2015Cake
 
Cake & Socialyse Facebook POV July 2015
Cake & Socialyse Facebook POV July 2015Cake & Socialyse Facebook POV July 2015
Cake & Socialyse Facebook POV July 2015Cake
 
Cake Socialyse Instagram Ads POV
Cake Socialyse Instagram Ads POVCake Socialyse Instagram Ads POV
Cake Socialyse Instagram Ads POVCake
 
Cake & Socialyse F8 Facebook POV
Cake & Socialyse F8 Facebook POVCake & Socialyse F8 Facebook POV
Cake & Socialyse F8 Facebook POVCake
 

Plus de Cake (20)

Cake & Socialyse March 2016 Facebook Updates
Cake & Socialyse March 2016 Facebook Updates Cake & Socialyse March 2016 Facebook Updates
Cake & Socialyse March 2016 Facebook Updates
 
Cake & Socialyse February 2016 Twitter Updates
Cake & Socialyse February 2016 Twitter UpdatesCake & Socialyse February 2016 Twitter Updates
Cake & Socialyse February 2016 Twitter Updates
 
Cake & Socialyse February 2016 Snapchat Updates
Cake & Socialyse February 2016 Snapchat UpdatesCake & Socialyse February 2016 Snapchat Updates
Cake & Socialyse February 2016 Snapchat Updates
 
Cake & Socialyse February 2016 Instagram Updates
Cake & Socialyse February 2016 Instagram Updates Cake & Socialyse February 2016 Instagram Updates
Cake & Socialyse February 2016 Instagram Updates
 
Cake & Socialyse February 2016 Facebook Updates
Cake & Socialyse February 2016 Facebook Updates Cake & Socialyse February 2016 Facebook Updates
Cake & Socialyse February 2016 Facebook Updates
 
New Algorithm Will Refresh Twitter Timelines
New Algorithm Will Refresh Twitter Timelines New Algorithm Will Refresh Twitter Timelines
New Algorithm Will Refresh Twitter Timelines
 
Cake & Socialyse January 2016 Twitter Updates
Cake & Socialyse January 2016 Twitter UpdatesCake & Socialyse January 2016 Twitter Updates
Cake & Socialyse January 2016 Twitter Updates
 
Cake & Socialyse January 2016 Facebook Updates
Cake & Socialyse January 2016 Facebook UpdatesCake & Socialyse January 2016 Facebook Updates
Cake & Socialyse January 2016 Facebook Updates
 
Cake socialyse twitter_updates_12.2015
Cake socialyse twitter_updates_12.2015Cake socialyse twitter_updates_12.2015
Cake socialyse twitter_updates_12.2015
 
Cake & Socialyse- 7 Ways Businesses Are Using Carousel Ads
Cake & Socialyse- 7 Ways Businesses Are Using Carousel AdsCake & Socialyse- 7 Ways Businesses Are Using Carousel Ads
Cake & Socialyse- 7 Ways Businesses Are Using Carousel Ads
 
Cake & Socialyse Facebook Updates December 2015
Cake & Socialyse Facebook Updates December 2015Cake & Socialyse Facebook Updates December 2015
Cake & Socialyse Facebook Updates December 2015
 
Cake & Socialyse Facebook Platform Updates November 2015
Cake & Socialyse Facebook Platform Updates November 2015Cake & Socialyse Facebook Platform Updates November 2015
Cake & Socialyse Facebook Platform Updates November 2015
 
Cake & Socialyse Snapchat POV October 2015
Cake & Socialyse Snapchat POV October 2015Cake & Socialyse Snapchat POV October 2015
Cake & Socialyse Snapchat POV October 2015
 
Cake & Socialyse Instagram POV August 2015
Cake & Socialyse Instagram POV August 2015Cake & Socialyse Instagram POV August 2015
Cake & Socialyse Instagram POV August 2015
 
Cake & Socialyse Facebook August 2015 POV
Cake & Socialyse Facebook August 2015 POVCake & Socialyse Facebook August 2015 POV
Cake & Socialyse Facebook August 2015 POV
 
Cake & Socialyse Twitter POV July 2015
Cake & Socialyse Twitter POV July 2015Cake & Socialyse Twitter POV July 2015
Cake & Socialyse Twitter POV July 2015
 
Cake & Socialyse Instagram POV July 2015
Cake & Socialyse Instagram POV July 2015Cake & Socialyse Instagram POV July 2015
Cake & Socialyse Instagram POV July 2015
 
Cake & Socialyse Facebook POV July 2015
Cake & Socialyse Facebook POV July 2015Cake & Socialyse Facebook POV July 2015
Cake & Socialyse Facebook POV July 2015
 
Cake Socialyse Instagram Ads POV
Cake Socialyse Instagram Ads POVCake Socialyse Instagram Ads POV
Cake Socialyse Instagram Ads POV
 
Cake & Socialyse F8 Facebook POV
Cake & Socialyse F8 Facebook POVCake & Socialyse F8 Facebook POV
Cake & Socialyse F8 Facebook POV
 

Dernier

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 

Dernier (20)

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 

CES 2015: Havas Media's Trends

  • 2. SUMMARY_ Just two words dominated CES 2015; “smart” and “connected,” and despite 20,000 products on display, these two terms united almost everything. This is the proof that “the internet of everything” is coming, a new ecosystem around us where digital becomes the connective tissue of everything. Sensors record and share what’s happening, devices respond intelligently, our world becomes a smarter, adaptive environment around us. When things get smarter, when data becomes more abundant and intimate, and where decisions are outsourced to algorithms, what impact does this have on marketing? When big data becomes intimate data, what happens? The internet of things is currently about possibilities, but how do we focus on the opportunities? To find out more about the threats and opportunities at CES in 8 separate themes, read on.
  • 4. NEW MOBILITY 01 The way we move around is changing, CES saw the introduction of a plethora of new ways that challenge our assumptions about personal movement. From electric scooters that fold to motorized unicycles, from what looks to be a new Segway to the world’s first electronic skates, mobility is about to change; welcome to a new era in transport. Cars are also changing fast, from rapid developments making electric cars more affordable, to self driving car technology coming from all major players. With the arrival of platforms such as Uber and the growing app based car clubs like Zipcar and Hertz offering short-term use, one-way rental, we’re seeing changes in car ownership patterns. It’s not a huge leap of faith to imagine a world where owning cars, and cars even looking like cars, is a distant memory. New mobility impacts marketers in profound new ways. The car is creating a new media environment, now that you no longer need to pay attention to the road. With this comes new advertising opportunities like promoted routes, real time special offers, map based advertising, all taking advantage of your cars’ larger digital screens.
  • 5. NEW MOBILITY 01 The Mercedes F015 Concept, where the self driving car becomes a living room.
  • 6. NEW MOBILITY 01 Rollers invent electric rollerskates.
  • 7. NEW MOBILITY 01 Gogoro has revealed the "world's first Smartscooter,” an electric scooter.
  • 9. SENSORED SURROUNDINGS 02 CES shows that the sensor economy is expanding and becoming even richer. The technology is extracting and analyzing data, making improvements to everyday life everywhere. Big data is even bigger now, yet becoming more intimate. From meditation devices to baby monitors, portable 3D scanners, to more advanced wearable health trackers, to fully connected homes, welcome to an age where everything is monitored, recorded, shared and analyzed. Brands can now have access to data they never thought possible. Knowledge of what consumers are doing, feeling, and even thinking becomes possible as sensors surround our bodies. An implication for brands is using this data extraction to create the next wave of products and services. Predictive analytics afford us the opportunity to influence or predict consumer behaviors favorable to brand initiatives. In an aging population, it also allows for consumers to monitor their loved ones from afar and ensure that proactive measures are taken. As you can imagine, the possibilities are infinite and the CPG, retail and restaurant categories are prime first-movers for this trend.
  • 10. SENSORED SURROUNDINGS 02 Ampstrip, a thin, sensor-filled strip you wear on your torso all day, every day to monitor your vitals.
  • 11. SENSORED SURROUNDINGS 02 Zensorium’s “being,” a wearable that records your mood.
  • 12. SENSORED SURROUNDINGS 02 Scio allows you to scan practically anything — foods, drinks, pills, plants, and more — and get detailed information on the object’s chemical makeup.
  • 14. RESPONSIVE ENVIRONMENTS 03 If CES is about everything being “smart” and “connected,” then sensors become the foundational element. Everywhere we look, we see new types of sensors, new ways to process data and new things to control. From homes that unlock as we walk towards doors or cameras that keep tabs on who is home, to lights that adapt to our needs and to fridges that order food for us, we’re soon to be surrounded by connected devices that work around our needs. Behold an age where cars drive us around, where televisions suggest content we may want to watch, where our belts tell us how to behave. We could call this the connected home or smarter living, but really this is about reducing the thinking we have to do every day and about accepting key contextual suggestions that come to us. It’s about us at the center of a life that just works around us, with technology moving into the background to become ambient and assistive. What’s most interesting about this is what this means for marketers. If machines, algorithms and our toothbrushes are making decisions for us, what does the role of advertising become?
  • 15. RESPONSIVE ENVIRONMENTS 03 The Netatmo Welcome is a connected camera that can actually recognize who's home using facial recognition.
  • 16. RESPONSIVE ENVIRONMENTS 03 The Parrot Pot, a Bluetooth-connected flowerpot with a built-in reservoir to automatically water your plants for you.
  • 17. RESPONSIVE ENVIRONMENTS 03 Samsung and Smart Things offered a vision into the future, lights changing color, fridges ordering groceries.
  • 19. PERVASIVE SCREENS & VIDEO 04 Slowly every surface around us is turning into a screen and every form of content is converging to become video. Soon, from digital signage, wearables, smart TV’s, connected cars, to projected walls, everything is becoming a place for moving images, and our real life is being augmented by another layer of ambient information from the internet. We have non linear TV and Over the Top (OTT) delivery of content breaking down the traditional linear TV model and putting the consumer in the driver’s seat of how they view and engage with content. Content packages are being developed for the cord- cutting generation. The world is now cross-screen, which has implications for greater content and messaging flexibility, and where multiple touchpoints and sequential storytelling (a sort of flow advertising) can provide richer messaging to consumers. With this opportunity comes greater measurement and consumer insights across all synched devices vs. channels for a holistic consumer picture vs. a siloed view. Within this world, we need to stop our obsession with the digital divide and focus on the implication of marketing when everything is digital and everything is video. In this landscape the concepts of TV versus video, online versus offline, mobile versus desktop have zero meaning. There are also huge implications to marketers on their marketing mix and insights into effectiveness, given availability of new data.
  • 20. The Whirlpool kitchen of the future projects messages, recipes and even next steps on to your kitchen work surfaces. 04PERVASIVE SCREENS & VIDEO
  • 21. DISH’s Sling TV $20/month unbundled video package announced. EVERYTHING BECOMES A SCREEN AND VIDEO 04
  • 22. Smart TV’s now incorporating their own OS systems, soon TV discovery become unbundled from the pipe. EVERYTHING BECOMES A SCREEN AND VIDEO 04
  • 23. A smartmirror, part of a whole new generation of digital surfaces to enter our lives. EVERYTHING BECOMES A SCREEN AND VIDEO 04
  • 24. One of the many Virtual Reality and Augmented Reality devices around CES. The notion of what is real, virtual and blended is blurring. EVERYTHING BECOMES A SCREEN AND VIDEO 04
  • 25. 05 HUMAN TECHNOLOGY & VANISHING INTERFACES
  • 26. 05 HUMAN TECHNOLOGY / VANISHING INTERFACES We’d imagine becoming a cyborg would have looked a bit more futuristic than purple smartwatches, bluetooth headphones and Fitbits. But slowly and surely we’re augmenting our being with a variety of electronics that makes us a little bit superhuman. We’ve got wearables becoming popular by morphing into potentially luxury fashion items, ceramic necklaces that beam notifications on your skin, t-shirts that measure our vital statistics and smart belts that judge your food intake beyond the likes of any judgmental friend. If that doesn’t work, we can place Thync’s electrodes on our head and let restful pulses “induce a preferred mental state.” We’re also getting closer to technology with the way we navigate content and control devices in more tactile, natural and gestural ways. Amazon Echo was the first device to bring voice activation back in trend, but now we see small startups such as Cubic trying to bring technology to life using our voices. Whether it’s the variety of eye-tracking companies such as Tobii, gadgets such as Ring that let you point and control using fingers, or Myo and Bitbrick the trackable armbands, or even the beloved Leap Motion, technology is becoming more physically bound to us. Marketers need to be open to new ways to make immersive products, to explore new UI's and find new ways to create richer buying experiences and remove barriers to purchase.
  • 27. Thync, a mysterious wearable that uses “neuro- signaling to induce a preferred mental state.” HUMAN TECHNOLOGY / VANISHING INTERFACES 05
  • 28. French company Cityzen Sciences has developed a smart t-shirt that measures statistics including your heart rate. HUMAN TECHNOLOGY / VANISHING INTERFACES 05
  • 29. Belty, the world’s first smart belt can track your waistline over time, keep tabs on your exercise, or check how much you sit and suggest you take a walk. 05HUMAN TECHNOLOGY / VANISHING INTERFACES
  • 30. Ring, the smallest, most human of all gesture control devices at CES. 05HUMAN TECHNOLOGY / VANISHING INTERFACES
  • 31. Lechal’s smart and connected insole relays directions via vibrations and provides fitness tracking. 05HUMAN TECHNOLOGY / VANISHING INTERFACES
  • 32. 05HUMAN TECHNOLOGY / VANISHING INTERFACES Tobii makes one of the most advanced eye tracking devices that allow you to control computers with your gaze.
  • 34. KID TECH 06 All parents want the best for their child and new tech advancements showcased new ways to be even smarter and more involved from health to education. Many tools were present to help with monitoring such as the re- imagined pacifier (Pacif-I) updated to pair with a phone sharing a child’s temperature and location; and SleepIQ, a bed that has sensors monitor breathing, movement and heart rate. Improving literacy, math, and science was also a focus for technologists this year. Innovations such as Ozobot, Dash and Dot teach kids basics of programming in order to further develop logic and critical thinking. This is a new and developing area in which media opportunities will emerge. For now, it appears key partnerships with tech developers would be advantageous. Opportunities to understand the needs for smarter parenting by brands to provide solutions could be largely successful. Imagine a pharmaceutical company partnering to provide medicinal solutions to child or parent in times of need.
  • 35. Pacify-I, the world’s first smart pacifier that monitors a baby’s temperature and transmits the data to an app on a parent’s smartphone or tablet. 06KID TECH
  • 36. Vigilant Rainbow, the first smart toothbrush for kids and one that gamifies brushing. 06KID TECH
  • 37. With Dash & Dot, kids learn how to program toy robots which makes coding fun using apps. 06KID TECH
  • 39. EVERYDAY ROBOTICS 07 Robots have been around for many years now, but always behind the scenes in distribution centers and factories, hidden away from most people. CES this year saw a whole new range of robots that are designed to aid our lives in more personal ways than ever. We of course saw a huge range of drones, but most differentiation was by size and little else, and we don’t see much in the way of real life problems they can currently solve, at least not until regulatory controls and battery life improve. Home robots saw most of the coverage, from a range of personal robots designed to aid our everyday lives, to a much greater array of machines that excel in single purposes. From floor to grills, solar cells to gardens, it’s hard to find anything that can’t be cleaned by a robot, but even harder to find a robot that can do more than one thing well. Robots in retail seem to be the most obvious new frontier for robotics in business, but how many people would prefer the human touch? And what are the longer term implications for the labor force when everyday tasks become automated?
  • 40. OSHBOT, the retail robot developed in partnership with Lowes, is already on the shop floor. 07EVERYDAY ROBOTICS
  • 41. The Furo-i home, a wheel-mounted smart tablet holding robot can take voice commands and connects home networks and devices. 07EVERYDAY ROBOTICS
  • 42. Budgee, a robot with one thing in mind, helping the elderly move large and heavy items around. 07EVERYDAY ROBOTICS
  • 44. DEMOCRATISATION OF CREATIVITY 08 We’ve never been more empowered to make things for ourselves, what we consumed was once dictated by expert strangers, they’d decide what media we could consume, what products we could buy and makers were selected by editors, A&R people and design committees. Now we’re empowered with 3D printers, additive printing, cheaper professional cameras, 3D scanners, home recording studios; we’re now all able to create on a level playing field. Along with the hardware comes the software and services, from online destinations to upload patterns for the maker movement, for parts makers and concepts like Arduino. We’ve also burgeoning distribution channels like Etsy or Quirky and funding infrastructure like Kickstarter and Indiegogo, today it seems like truly anyone can make it, so long as they can make it. The effects are considerable: We once relied on middle men to control, publish, replicate, distribute and sell to use, but now everything is disintermediated. When anyone can make anything, in any quantity, when people can sell direct to the masses, when success becomes truly democratic, how can retailers, brands and media owners embrace this new dynamic and become enablers of creativity?
  • 45. Ultimaker 2 Go, it's the hobbyist's ultimate dream. The $1,450 printer is small, compact and portable. DEMOCRATISATION OF CREATIVITY 08
  • 46. Go Pro Hero 4, now putting 4K high frame rate capture in anyone’s hands for less than $500. DEMOCRATISATION OF CREATIVITY 08
  • 47. SENSORED SURROUNDINGS 01 Sprout by HP, the world’s first PC with 3D scanner, perfect for creative endeavors on the desktop.
  • 48. We’re  about  to  enter  the  next  stage  of  the  internet  -­‐  the  "thinternet,"  if  you  will.   Here,  the  internet  becomes  a  thinner,  more  pervasive,  more  tactile,  ambient  layer  that  surrounds  us.  It   connects  us  to  everything,  while  becoming  predictive  and  personalized.  In  this  world  everything  is   digital,  so  let’s  shift  to  think  about  contexts  not  pipes.   We’re  about  to  enter  an  age  where  Everything  Becomes  Smart.  Our  fridges,  TVs  and  watches  all  make   decisions  for  us  -­‐  or  at  the  very  least  they  make  key  contextual  suggestions.  What  can  or  will  become  of   advertising  when  we,  individuals,  are  no  longer  in  as  much  control?   We’re  about  to  enter  an  age  where  everything  around  us  collects  our  intimate  data  more  abundantly   than  ever  before.  The  question  for  brands,  advertisers  and  consumers  now  becomes  "If  my  watch  knows   where  I  am,  what  I  am  doing  and  how  I  am  feeling,  what  new  targeting  opportunities  come  about?" FINAL THOUGHT
  • 49. WRITTEN BY: KEVIN HUNG SHAUN FARRAR TOM GOODWIN @kevinhung @shaunfarrar @tomfgoodwin
  • 50. FOR MORE INFORMATION PLEASE CONTACT: GREG JAMES. CHIEF STRATEGY AND DEVELOPMENT OFFICER HAVAS MEDIA GREG.JAMES@HAVASMEDIA.COM