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10THE COLLECTIVE / HAVAS MEDIA SXSW 2014: 10 Trends from Cake Group & Havas Media

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10THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
02
ANTI-SOCIAL MEDIA
PLATFORMS
While consumers are still widely sharing what they eat for
breakfast across their social graph, consumers are becoming
more savvy about what to share on which platforms. This media
sophistication and selectiveness has given rise to a new breed
of social networks, where users can either limit who sees their
content (as evidenced in the popularity of closed messaging
apps like WhatsApp), how long they have access to content
(Snapchat or Confide), post anonymously (Secret and Whisper)
or even avoid the world altogether (Cloak).
10THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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10THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 02 ANTI-SOCIAL MEDIA PLATFORMS While consumers are still widely sharing what they eat for breakfast across their social graph, consumers are becoming more savvy about what to share on which platforms. This media sophistication and selectiveness has given rise to a new breed of social networks, where users can either limit who sees their content (as evidenced in the popularity of closed messaging apps like WhatsApp), how long they have access to content (Snapchat or Confide), post anonymously (Secret and Whisper) or even avoid the world altogether (Cloak). 10THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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