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12THE COLLECTIVE / HAVAS MEDIA SXSW 2014: 10 Trends from Cake Group & Havas Media

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12THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
03
NEW CONTENT
CONSUMPTION
As the amount of content increases, how content is consumed
is rapidly changing. The speeds of consumption have altered
not only the types of content we prize, such as the prominence
of visual content, but also how content is distributed
(including the reading digest app Rooster, the latest tech
entrant). As consumers become fans of content franchises like
FiveThirtyEight and Wonkblogs, the media properties through
which are consuming become less relevant. Consumers want
their content when they want it on their devices of choice.
And they expect all their devices to be connected together,
automatically syncing where they left off.
12THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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12THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 03 NEW CONTENT CONSUMPTION As the amount of content increases, how content is consumed is rapidly changing. The speeds of consumption have altered not only the types of content we prize, such as the prominence of visual content, but also how content is distributed (including the reading digest app Rooster, the latest tech entrant). As consumers become fans of content franchises like FiveThirtyEight and Wonkblogs, the media properties through which are consuming become less relevant. Consumers want their content when they want it on their devices of choice. And they expect all their devices to be connected together, automatically syncing where they left off. 12THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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