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14THE COLLECTIVE / HAVAS MEDIA SXSW 2014: 10 Trends from Cake Group & Havas Media

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14THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
04
SHARING ECONOMY
PUT TO WORK
SXSW creates microcosms of high-tech, allowing certain
latent behaviors & trends to reach scale. The best example
in 2014? The sharing economy in action. The limitations due
to the number of conference attendees and the size of the
Austin community allowed companies like Airbnb, Uber and
TaskRabbit to prove themselves as a savior for many. In our
real lives we may use each of these services from time to
time, but the conference showed that by outsourcing our
daily needs to the larger community we’d be happier, more
effective and more productive.
14THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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14THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 04 SHARING ECONOMY PUT TO WORK SXSW creates microcosms of high-tech, allowing certain latent behaviors & trends to reach scale. The best example in 2014? The sharing economy in action. The limitations due to the number of conference attendees and the size of the Austin community allowed companies like Airbnb, Uber and TaskRabbit to prove themselves as a savior for many. In our real lives we may use each of these services from time to time, but the conference showed that by outsourcing our daily needs to the larger community we’d be happier, more effective and more productive. 14THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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