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16THE COLLECTIVE / HAVAS MEDIA SXSW 2014: 10 Trends from Cake Group & Havas Media

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16THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
05
CRYPTOCURRENCY
After serving as the butt of many jokes, Bitcoin was again
a hot-button topic. Digitally-native currencies have a great
deal of appeal to brands that are shifting more and more
of mass commerce online. By cutting out the middle man,
corporations can save millions of dollars in transaction
fees, not to mention the increase in speed for transactions.
Stability, its ties to black market use and payment security
are all factors to consider when considering digital currency.
Experts agree though, that these new forms of payment like
Dogecoin aren’t going anywhere, especially as more major
merchants begin to accept and legitimize Bitcoin payments.
16THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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16THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 05 CRYPTOCURRENCY After serving as the butt of many jokes, Bitcoin was again a hot-button topic. Digitally-native currencies have a great deal of appeal to brands that are shifting more and more of mass commerce online. By cutting out the middle man, corporations can save millions of dollars in transaction fees, not to mention the increase in speed for transactions. Stability, its ties to black market use and payment security are all factors to consider when considering digital currency. Experts agree though, that these new forms of payment like Dogecoin aren’t going anywhere, especially as more major merchants begin to accept and legitimize Bitcoin payments. 16THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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