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20THE COLLECTIVE / HAVAS MEDIA SXSW 2014: 10 Trends from Cake Group & Havas Media

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20THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
07
PREDICTIVE TECHNOLOGY
Technologists are beginning to explore the notion that
products can adapt based on behavior. Smart UX design could
serve up content based on what we might need, rather than
what we overtly request. An app, for example, could orient
its design based on proximity to the device, or a designing
platform will offer up suggestions on how to refine based on
your taste or a calendar will predict what your day should
look like based on past routines. By freeing up the time you’re
normally spending on inputting data, consumers will have more
freedom to focus on ideas, action and application.
20THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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20THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 07 PREDICTIVE TECHNOLOGY Technologists are beginning to explore the notion that products can adapt based on behavior. Smart UX design could serve up content based on what we might need, rather than what we overtly request. An app, for example, could orient its design based on proximity to the device, or a designing platform will offer up suggestions on how to refine based on your taste or a calendar will predict what your day should look like based on past routines. By freeing up the time you’re normally spending on inputting data, consumers will have more freedom to focus on ideas, action and application. 20THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

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